27
Mar

Crisis Communication & Management

Written on March 27, 2017 by Campus Life in Professional

On Tuesday 21st of March 2017, the Communications Club had the immense please of hosting Arturo Pinedo, Partner and Managing Director of Llorente & Cuenca – expert in the field of Crisis Communication, to share his experiences and learnings.

Students and alumni from different programs at IE were treated to an informative talk and multimedia presentation held in Maria Molina 2, where they learned about the many ways and common mistakes that are often made when dealing with large scale crises in the corporate world. Mr. Pinedo examined and explained the many success and failures that have resulted in some of the world largest companies. Furthermore, he described the long term effects from these crises.

Mr. Pinedo talked about companies such as, BP, Lehman Brothers, Enron, and Samsung as well as the common and often obvious mistakes that were made when dealing with the crises these companies went through. 

A lively debate followed the presentation which carried on to a cocktail reception, where the audience was able to mingle and discuss their learnings.

21
Mar

IE Winter Regatta

Written on March 21, 2017 by Campus Life in Sports

The IE Sailing Club celebrated the 5th year of the IE Winter Regatta in Lanzarote, with temperatures reaching the 30ºC! This year the number of participants increase almost 100%, from 50 to 95 participants. Four European top business schools participated in this year’s edition: LBS, INSEAD, RSM and IE! Many beginners had the chance to try for the first time this incredible sport  that promotes team building and can be practiced at any age. Definitely it was a weekend to remember and repeat once again in 2018!! A big thank you to our sponsors: Campus Life, Global Alumni Relations and Hotel Costa Calero!

21
Mar

Sports Marketing in the B2B Context

Written on March 21, 2017 by Campus Life in Professional, Sports

The Sports Management Club kicked off its 2017 event series with an in depth look at how clubs, marketing firms, and businesses from every other sector interact. Rayde Luis Baez, Managing Director at Weirather, Wenzel, and Partner, and Eduardo Cantelli-Fernández, Sports Management Professor at IE, joined students for an engaging question and answer session about how sports marketing happens. Afterwards, both new and current students were able to mingle and create new connections during the networking event sponsored by the Career Management Center. It was a great start to 2017!

23
Feb

IE Rugby Club February Match

Written on February 23, 2017 by Campus Life in Sports

In the beginning of the cold month of February, IE Rugby Club had the opportunity to open the 2017 season with a very active celebration of our beloved sport in Madrid. It was a great chance for our teams and members to put in practice the skills and energy that we enhance and display at weekly trainings.

The day started with an amazing performance of our Touch team against the Capital Touch of Madrid. IE Rugby Club is a coed mixed club that prides itself and promotes, as one of the core fundamentals, the inclusion of the whole of the IE family around the idea of rugby community, personal development and fun. Touch is a non-physical version of traditional rugby that is based on speed, team coordination and agility and is an extremely fast and fun game to play. Both boys and girls play in the same team and many of our members are first time players and are able to actively participate in the club and games thanks to Touch. The Touch Rugby is also a major sport of the upcoming Spring Games and MBAT, and we are actively training (a lot of talent in the team) to become the European Touch Champions among MBA schools in both competitions!

The day was followed by a classical full contact clash against our traditional foe (and comrades, on the good practice days ) – Lions Rugby Club of Madrid. The match, despite having a friendly character, turned out to be a very intense and hard fought match, in the very best rugby traditions. Despite having only practiced for a few times since the start of new semester and incorporating the members from the new intake, IE showed tremendous heart, energy, will and coordination. The amount of talent and determination showed by the team was inspirational. We had, in the end, to accept an honorable defeat by the Lions, who put up a hell of a game, but within our ranks it rather felt like a win. What was truly remarkable is the that many of the players had just recently started with the club and in Rugby overall! This also highlights our feature of accepting all interested, regardless of the level, we will provide the training and help to learn the sport. The main purpose of the club is again community and participation. Rugby 7s (a version of the full-contact game) is also the major sport at Spring Games and MBAT and we are looking forward to defend the title of the MBAT champions this year!

The day ended with a traditional 3-rd half organized by the Lions where we had quite a few beers, shared some laughs and “war” stories. This is arguably the best part of the day when we got to appreciate each other’s company, the Club, the rugby culture, make some new friends and enjoy a great party which carried well into the night!

The IE Rugby Club has a very active season ahead, with games (all of them trips outside Madrid – great option to travel with awesome people) scheduled in March in Segovia, Barcelona (Spring Games) in April and Paris (MBAT) in May along many other events. If you would like to join the team or at least to learn some more, please do not hesitate to contact any of the officers via Campus Life, anywhere at IE and in one of our events!

By Alejandro Pereda Shulguin
IE Rugby Club Coordinator

17
Feb

Loewe Factory Visit

Written on February 17, 2017 by Campus Life in Professional

To begin the second term the Fashion Club visited Loewe Factory, a fashion brand with years of tradition and high quality standards. The event took place on the 8th of February and IE Talent and Careers was the co-coordinator of the event.

The visit was composed of three main phases: visit to the room where the leather is cut, visit to the production line and, finally, visit to Loewe’s private museum.

In the first room, the guide started by given the group a general description of the production system from the choice of the leather until the product is sold in Loewe’s stores. Besides, the guide gave the group an explanation regarding the way the machines work and the techniques used to cut the leather.

Moreover, the group saw the production line live. Loewe works with a specialization chain, in which each employee does a single thing of the final product. Although Loewe uses new technologies to facilitate the whole production activity, the process is still very artisanal and the attention to detail is key for the brand. The group saw all the steps of production of different models of handbags and got the big picture about how the Loewe’s factories are organized.

To finish the visit, the group went to the private museum of Loewe. The visit started with the guide talking with the group about the history of Loewe. Also, the group was given the opportunity to touch the products and feel the different types of leather. It was an amazing chance to see the evolution throughout the years, not only concerning the operational processes, but also in the design of Loewe’s products, ranging from home products to handbags, scarfs and prêt-à-porter.

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