21
Dec

“Wine is much more than a drink”

Written on December 21, 2013 by Campus Life in Professional

December 18, 2013. Madrid, Spain – IE Wine Industry Club has organized an event with Rafael del Rey, Manager of the Foundation for the Culture of Wine to share the cultural importance of wine associated with the history of Spain and provide a nostalgic experience for the students with respect to tastings of a variety of wines.

2013-12-17 20.17.10Rafael started off the presentation with the definition of wine –“It is a drink, part of our diet, celebration, party/fiesta, friends, family” and then shared his unique perspective and association of wine with Economics, Society, Culture, Toursim, and Environment/Country Side. He also explained the various types of wines and differences among the white, red, rose, sparkling and other wines. The audience was thrilled to know the great variety of wines and the production processes of these wines by various wine manufacturers.
bodegaRey explained the tourism architecture developed by the Muga wineries in Spain which helped for the increase of brand awareness, sales and business diversification for them. After this, Ms.Maria Antonia, the popular wine consultant spend 75 minutes explaining the “wine tasting process”. In her view, one has to first experience the color (light, intense, dark), then move on to smell the aroma (fruity, floral, herbal, citrus, etc.) and then experience the tasting. The association provided the rarest opportunity for the students to experience five variety of wines (two white and three red) manufactured by best wine manufacturers such as Muga, La Rioja, Terras Guada and Vega Sicilia in Spain.
Bharath Kumar (IE Wine Industry Club President), Rasagna Rao Dharmana (IE Wine Industry Club Vice President) and Ravi Teja Pandiri (IE Wine Industry Club Vice President) along with the audience applauded Rafael and Maria for sharing their practical experience and innovative wine tasting procedures.

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