27
May

The Next Phase in Digital Marketing: Social CRM

Written on May 27, 2014 by Campus Life in Professional

xerpaMarc Michel, Head of Digital Marketing Europe for a top 20 global brand, together with Oman Rios, co-founder of Xeerpa, shared with members of the IE Marketing Club on April 29, how multinational companies were evolving their social media strategies using social CRM. In the session, both speakers provided a demonstration of the Xeerpa social CRM SaaS platform to illustrate the various opportunities for delivering customized & targeted marketing activities to brand-loyal customers.

 

IE Marketing Club

 

 

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