Archive for the ‘IE Stories’ Category


Angela Ehrenzeller: Humanizing IE through Social Media

Written on September 14, 2017 by Campus Life in IE Stories

Angela Ehrenzeller
Social Media Manager at IE
From: Colorado, USA

I’m a Colorado Native who now considers herself part-Spanish as a result of the way Spain’s cobblestone walkways, clinking caña glasses and vast landscapes have worked their way into my heart.

I consider myself a fairly basic person and I’m pretty content with a good piece of chewing gum, fresh air and a challenge ahead of me. That is why I love IE (for the challenge part- I provide my own gum).

I started at IE over 4.5 years ago covering a maternity leave Web Project Manager position in Marketing. I was then offered my current job as Social Media Manager and I ended up accepting the challenging of being the main person responsible for social media at IE for all master programs, international offices and global initiatives.

I love helping project the beautiful, chaotic mixture of all the incredible minds, backgrounds, experiences and ideas that comprise the IE community on our social media networks.

Side note: Don’t judge me by my personal social media activity.

My time at IE has been filled with endless trials, problem-solving sessions, and intriguing conversations flowing from coffee cup meetings with creative, driven people. I feel honored to work with such brilliant minds from all around the world who impress me on a daily basis.

For me, it’s each individual who has touched any part of IE, set foot in its classrooms, connected virtually, explored its websites, constructed a project, arranged meetings or cleaned its floors that forms part of the IE family. I strive each day in my position to unearth the various stories that comprise IE, from its incredibly diverse students to its projects and events to its brilliant professors and staff, sharing them with the outside world by using one of the most powerful tools available today: social media.

IE is a breathing, reeling being consisting of many extraordinary facets, ready to attack and inspire. I work each day to make sure the world sees that. One post and tweet at a time. Yes, I’m over my 140 characters…

Bio: Angela Ehrenzeller is the Social Media Manager at IE, responsible for the strategies, planning and execution of content published on all social media platforms for all programs within IE Business School, IE School of Human Sciences & Technology, IE School of Architecture & Design, IE School of International Relations and IE Law School. She is also in charge of global social media initiatives and serves as the main point of contact for all social media for the 29 international offices. Before joining IE, Angela worked as a Web Manager for a digital design company in Boulder, Colorado. 


Juliana Pereira
Campus Life Director
IE Business School
From: New York, USA

Juliana Pereira was born in New York and raised amid three cultures, American, Portuguese and Colombian. DIVERSITY is not only in her DNA, an appreciation for it was nurtured by her Portuguese father and Colombian mother. From an early age, it was clear to her that she wanted to be a great COMMUNICATOR and as a result she focused on honing that skill, among others during her education in the States. Ultimately it is Juliana’s love for learning and education that has been a constant throughout her life. During her career she learned that when you learn to DO you can quickly shift from skill to competence. For instance, Juliana would soon explore as, communicator turned CONNECTOR (Malcolm Gladwell).

After working in New York City for prominent global advertising agencies for accounts such as P&G and J&J, on campaigns for products that could fill a supermarket cart: Gillette razors, Duracell batteries, Herbal Essences Shampoo, Lay’s potato chips, Doritos, Cheetos, Tostitos, Splenda no calorie sweetener, and many more, Juliana made one of those GUT decisions. While a surprising move, she left the city that never sleeps, for one that takes siestas, Madrid. She landed at a PR agency with a focus on luxury brands. Soon Juliana would have a new cart to fill with shiny new products and lessons! Three years focused on developing PR strategies and new business pitches for the likes of Tods, Etro, Burberry, Gucci, Tiffany & Co, Bentley, and Armani Casa to name a few, was in many ways like a dream but also yielded priceless lessons. With all that she learned, Juliana decided to go from agency-side to client side at a leading management company of luxury outlets in Europe. She went from communicating about products and brands to MARKETING a concept, a destination, Value Retail – Chic Outlet Shopping.

Juliana’s career was built on fitting into a variety of roles and industries, from multinationals to SMEs. The challenge that preceded her current role was that of ENTREPERNEUR. She learned quickly it was either sink or swim. Everyday multiple hats were worn, salesman, tech whiz, bookkeeper, marketing guru, HR Director and whatever else was needed to make the idea a reality and the company run. The challenge was enormous, but the experience gave her what no company, mentor, parent or professor could have…life lessons, not from the sidelines, but front and center.  Juliana successfully developed and positioned an innovative new concept in the Beauty & Wellness service industry in Madrid, which she recently sold. Call is luck, great timing or destiny but she sold just in time to reach her current destination, IE Campus Life Director.

So how does the North Pole fit into the story? Juliana had the privilege of reaching 90 degrees and Santa Clause three times in her life. The adventure of getting there, swimming in below 0 degree Celsius water, sharing the journey with brilliant minds and explorers have left a lasting mark. She aims to channel the perseverance, curiosity and humility of that experience in all she does.

An Explorer, Entrepreneur, Communication/Marketing/PR professional with nearly twenty years of experience, found herself at IE ready to give back to a community and a student body nearly one year ago.

Now that you know a little about me I’m ready to set off on a new adventure and school year with you, the COMMUNITY! I want to hear about you and how you will leave your blueprint on IE as IE is ready to leave one on you.


Ines Drieselmann: on Finding Your Balance

Written on September 7, 2017 by Campus Life in IE Stories

Ines Drieselmann
Director of Programs
IE Business School
From: Germany

I came to Spain ten years ago. Recently graduated from the University of Oxford Brookes, I took up an exciting opportunity to work for the UN in two development projects in Turkey and Serbia. Numerous field trips and several years later I completed the Master in International Relations at IE and found myself sitting in Erik Schlie and Julia Sanchez’ office applying for the Associate Director position of the IMBA. Not only did I get the job, but three years later, I was offered the Executive Director role in one of the most exciting times – just shortly before we began the redesign. The IMBA is a program that is still close to my heart. Both due to the insightful experience I gained from working with the team as well as the incredibly diverse and smart student body (many who I now call friends), but also the exceptional, humble and brilliant professors and colleagues I had the chance to meet over the course of the years.

In 2016 my partner, our three girls (by then aged three months to three years) and I took a ten months sabbatical to move to a small village in the very south of Germany, at the foot of the Alps. So one may ask, why did I go on this adventure even though I loved my job and felt Madrid as my home?

The truth is that I had come to a point of reflection in my life. On an early Saturday morning walk with the kids wrapped up in their stroller, I had seen a poster that was pinned to the window of a bookshop next to el Retiro and it said “Sign up for the workshop: how to become even more efficient”. This was a key moment – my inflection point. I wanted to spend more quality time with the family and felt like I needed to refocus priorities. So, a year after the launch of the new IMBA, we left our apartment, stored our belongings in a garage, packed the kids and left for one of the most picturesque landscapes one can imagine – the Alps. For the next ten months we hiked, swam in rivers & lakes, showed the kids what nature has to offer and did a whole lot of family bonding. I realized that living in a natural surrounding has an incredible effect on us – restoring, powerful, stress relieving and stunningly vitalizing. By the time eight months had passed, I felt stronger, more energized and balanced than I had felt in a very long time. It was time to come back.

In July 2017, I returned to a new position as Director of Programs. I am excited to set this energy in motion, working alongside an uncountable number of talented and passionate people at IE, people who live by what they teach: positive leadership, humbleness, empowerment and compassion. My takeaways from this year? Be bold, persistent and follow your dreams, everything else settles along.


Bio: Ines Drieselmann is the Director of Programs at IE Business School. Responsible for identifying and implementing operational excellence among the programs, Ines plays a key role in the contribution to implement curricula innovations in the program portfolio for the Business School. Prior to IE, Ines worked as project manager at the United Nations World Tourism Organization with several non-European Member States as part of the Millennium Development Goals, obtaining strategic and political insights collaborating with national and international project stakeholders. Ines holds a BA (Hons) in Business Management from Oxford Brookes University in the United Kingdom, as well as an MA in International Relations from IE School of Arts and Humanities and an MA in HR and Talent Management. She spent the last ten years living, studying and working between Germany, United Kingdom, Spain and the United States.


Marianne Ribert
Executive Director of the GXMBA
IE Business School
From: Denmark

In January of this year, I had my 10th anniversary as IE staff.

In my time at IE, I have always worked in Program Management in one way or another. I have been involved in full time and part-time programs, face-to-face and online. The Program Management is in a very central position; we get to work and collaborate directly with all the different internal stakeholders at IE – Faculty, Planning, Admissions, Careers, Alumni, Administration and Documentation, just to mention some of them. But most importantly, we get to work with the most important stakeholder of IE: the students.

This week I have the distinct pleasure of seeing another group of amazing students graduate from IE Business School.

It is always a very stressful week for us. We have to make sure the grades are in on time, we have to coordinate schedules and exams and students, we have to follow up on grades, on deliverables and on GPAs. Not to mention the printing of the rankings, the certificates and all the other paperwork.

So it can sometimes be difficult to remember to stop and breathe for a minute and remember to enjoy and appreciate the honor it is to have been able to follow the transformation of a group of people as closely as we have. Some students undergo minor transformations, others make great leaps. Some seemed to fly through the program, others struggled visibly. Each journey is different, it is definitely always bumpy, but they all came here, rich and poor, high and low, young and … well, less young, and trusted us with their time, their hopes and their eagerness to learn.

And that is a true honor and a privilege.

So, I will take this opportunity to congratulate all the students who are graduating this week. 1700 students, no less! As always, it has been a pleasure to be a very small part of this important journey, I hope we all made the bumpy ride a little bit smoother. I look forward to seeing you back as alumni, colleagues, collaborators and speakers!

Bio: Marianne Ribert is the Executive Director of the GXMBA. She is originally from Denmark where she got her BA in Arts. She has lived in Spain for the last 15 years and before coming to IE Business School, she worked in communications and marketing in Madrid and Barcelona.


Emanuele Sacchetti: a letter to upcoming students

Written on July 13, 2017 by Campus Life in IE Stories

Emanuele Sacchetti
IE International MBA September 2016 alum
Former coordinator of IE Sailing Club and IE Italy Club
From: Italy

Dear students, dear folks about to start this incredible adventure at IE,

This is a letter for You. My IMBA program at IE ended just few hours ago, presenting at the Venture Day, and my airplane is rapidly taking me back to my home country. While the sun goes down, painting the clouds of purple, this need to share the following words is arising.

Living at IE, you will soon understand how central the sense of being part of this Community is. With this word, Community, I refer to You, starting this journey, and Us, waiting to embrace you in the Alumni family few months from now.

I wish you could ask yourselves what this Community means for you. For me, it’s the union of Women and Men sharing experiences and goals, their Past and their Future. Yes, sharing, because IE
is US, all together. The Present is yours, live it intensely and don’t forget about the Past and the Future.

This year, Time will be your scarcest resource. Use it wisely, and you will be able to be generous. Our community needs your passion, your engagement and willingness to share your amazing skills.
For example, pitching to each section, our amazing IE Sailing Club coordinators were able to double the number of participants to the IE Winter Regatta (Lanzarote, 9th – 12th March 2017). Many students had so much fun that joined for all the other Regattas, such as the Global MBA Trophy, organized by London Business School in Athens. These events combine sport, great fun and networking among students from the top Business Schools! It’s all about people, it’s all about you!

As my grandfather used to say, Ideas walk on people’s legs. So, I wish you to be the legs of your ideas and to make the most out of your time. Contribute to the community, enroll as Clubs
coordinators, participate in Campus Life, create your experience with passion. If you’ll give up a small part of your time in favour of the IE Community, you will all get a greater benefit.

Welcome to IE and best of luck for the upcoming year to you all!

Bio: Emanuele is an Italian IMBA alumnus from the September 2016 Intake. After achieving his M.A. in Law, he developed his passion for entrepreneurship, founded two startups and decided to join IE to learn the secrets that can turn an entrepreneurial mindset into a successful story. At IE, he developed his third startup project and he contributed actively to the Community by coordinating the IE Sailing Club and the IE Italy Club Madrid Chapter. 

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