Archive for the ‘IE Stories’ Category


Juliana Pereira
Campus Life Director
IE Business School
From: New York, USA

Juliana Pereira was born in New York and raised amid three cultures, American, Portuguese and Colombian. DIVERSITY is not only in her DNA, an appreciation for it was nurtured by her Portuguese father and Colombian mother. From an early age, it was clear to her that she wanted to be a great COMMUNICATOR and as a result she focused on honing that skill, among others during her education in the States. Ultimately it is Juliana’s love for learning and education that has been a constant throughout her life. During her career she learned that when you learn to DO you can quickly shift from skill to competence. For instance, Juliana would soon explore as, communicator turned CONNECTOR (Malcolm Gladwell).

After working in New York City for prominent global advertising agencies for accounts such as P&G and J&J, on campaigns for products that could fill a supermarket cart: Gillette razors, Duracell batteries, Herbal Essences Shampoo, Lay’s potato chips, Doritos, Cheetos, Tostitos, Splenda no calorie sweetener, and many more, Juliana made one of those GUT decisions. While a surprising move, she left the city that never sleeps, for one that takes siestas, Madrid. She landed at a PR agency with a focus on luxury brands. Soon Juliana would have a new cart to fill with shiny new products and lessons! Three years focused on developing PR strategies and new business pitches for the likes of Tods, Etro, Burberry, Gucci, Tiffany & Co, Bentley, and Armani Casa to name a few, was in many ways like a dream but also yielded priceless lessons. With all that she learned, Juliana decided to go from agency-side to client side at a leading management company of luxury outlets in Europe. She went from communicating about products and brands to MARKETING a concept, a destination, Value Retail – Chic Outlet Shopping.

Juliana’s career was built on fitting into a variety of roles and industries, from multinationals to SMEs. The challenge that preceded her current role was that of ENTREPERNEUR. She learned quickly it was either sink or swim. Everyday multiple hats were worn, salesman, tech whiz, bookkeeper, marketing guru, HR Director and whatever else was needed to make the idea a reality and the company run. The challenge was enormous, but the experience gave her what no company, mentor, parent or professor could have…life lessons, not from the sidelines, but front and center.  Juliana successfully developed and positioned an innovative new concept in the Beauty & Wellness service industry in Madrid, which she recently sold. Call is luck, great timing or destiny but she sold just in time to reach her current destination, IE Campus Life Director.

So how does the North Pole fit into the story? Juliana had the privilege of reaching 90 degrees and Santa Clause three times in her life. The adventure of getting there, swimming in below 0 degree Celsius water, sharing the journey with brilliant minds and explorers have left a lasting mark. She aims to channel the perseverance, curiosity and humility of that experience in all she does.

An Explorer, Entrepreneur, Communication/Marketing/PR professional with nearly twenty years of experience, found herself at IE ready to give back to a community and a student body nearly one year ago.

Now that you know a little about me I’m ready to set off on a new adventure and school year with you, the COMMUNITY! I want to hear about you and how you will leave your blueprint on IE as IE is ready to leave one on you.


Ines Drieselmann: on Finding Your Balance

Written on September 7, 2017 by Campus Life in IE Stories

Ines Drieselmann
Director of Programs
IE Business School
From: Germany

I came to Spain ten years ago. Recently graduated from the University of Oxford Brookes, I took up an exciting opportunity to work for the UN in two development projects in Turkey and Serbia. Numerous field trips and several years later I completed the Master in International Relations at IE and found myself sitting in Erik Schlie and Julia Sanchez’ office applying for the Associate Director position of the IMBA. Not only did I get the job, but three years later, I was offered the Executive Director role in one of the most exciting times – just shortly before we began the redesign. The IMBA is a program that is still close to my heart. Both due to the insightful experience I gained from working with the team as well as the incredibly diverse and smart student body (many who I now call friends), but also the exceptional, humble and brilliant professors and colleagues I had the chance to meet over the course of the years.

In 2016 my partner, our three girls (by then aged three months to three years) and I took a ten months sabbatical to move to a small village in the very south of Germany, at the foot of the Alps. So one may ask, why did I go on this adventure even though I loved my job and felt Madrid as my home?

The truth is that I had come to a point of reflection in my life. On an early Saturday morning walk with the kids wrapped up in their stroller, I had seen a poster that was pinned to the window of a bookshop next to el Retiro and it said “Sign up for the workshop: how to become even more efficient”. This was a key moment – my inflection point. I wanted to spend more quality time with the family and felt like I needed to refocus priorities. So, a year after the launch of the new IMBA, we left our apartment, stored our belongings in a garage, packed the kids and left for one of the most picturesque landscapes one can imagine – the Alps. For the next ten months we hiked, swam in rivers & lakes, showed the kids what nature has to offer and did a whole lot of family bonding. I realized that living in a natural surrounding has an incredible effect on us – restoring, powerful, stress relieving and stunningly vitalizing. By the time eight months had passed, I felt stronger, more energized and balanced than I had felt in a very long time. It was time to come back.

In July 2017, I returned to a new position as Director of Programs. I am excited to set this energy in motion, working alongside an uncountable number of talented and passionate people at IE, people who live by what they teach: positive leadership, humbleness, empowerment and compassion. My takeaways from this year? Be bold, persistent and follow your dreams, everything else settles along.


Bio: Ines Drieselmann is the Director of Programs at IE Business School. Responsible for identifying and implementing operational excellence among the programs, Ines plays a key role in the contribution to implement curricula innovations in the program portfolio for the Business School. Prior to IE, Ines worked as project manager at the United Nations World Tourism Organization with several non-European Member States as part of the Millennium Development Goals, obtaining strategic and political insights collaborating with national and international project stakeholders. Ines holds a BA (Hons) in Business Management from Oxford Brookes University in the United Kingdom, as well as an MA in International Relations from IE School of Arts and Humanities and an MA in HR and Talent Management. She spent the last ten years living, studying and working between Germany, United Kingdom, Spain and the United States.


Marianne Ribert
Executive Director of the GXMBA
IE Business School
From: Denmark

In January of this year, I had my 10th anniversary as IE staff.

In my time at IE, I have always worked in Program Management in one way or another. I have been involved in full time and part-time programs, face-to-face and online. The Program Management is in a very central position; we get to work and collaborate directly with all the different internal stakeholders at IE – Faculty, Planning, Admissions, Careers, Alumni, Administration and Documentation, just to mention some of them. But most importantly, we get to work with the most important stakeholder of IE: the students.

This week I have the distinct pleasure of seeing another group of amazing students graduate from IE Business School.

It is always a very stressful week for us. We have to make sure the grades are in on time, we have to coordinate schedules and exams and students, we have to follow up on grades, on deliverables and on GPAs. Not to mention the printing of the rankings, the certificates and all the other paperwork.

So it can sometimes be difficult to remember to stop and breathe for a minute and remember to enjoy and appreciate the honor it is to have been able to follow the transformation of a group of people as closely as we have. Some students undergo minor transformations, others make great leaps. Some seemed to fly through the program, others struggled visibly. Each journey is different, it is definitely always bumpy, but they all came here, rich and poor, high and low, young and … well, less young, and trusted us with their time, their hopes and their eagerness to learn.

And that is a true honor and a privilege.

So, I will take this opportunity to congratulate all the students who are graduating this week. 1700 students, no less! As always, it has been a pleasure to be a very small part of this important journey, I hope we all made the bumpy ride a little bit smoother. I look forward to seeing you back as alumni, colleagues, collaborators and speakers!

Bio: Marianne Ribert is the Executive Director of the GXMBA. She is originally from Denmark where she got her BA in Arts. She has lived in Spain for the last 15 years and before coming to IE Business School, she worked in communications and marketing in Madrid and Barcelona.


Emanuele Sacchetti: a letter to upcoming students

Written on July 13, 2017 by Campus Life in IE Stories

Emanuele Sacchetti
IE International MBA September 2016 alum
Former coordinator of IE Sailing Club and IE Italy Club
From: Italy

Dear students, dear folks about to start this incredible adventure at IE,

This is a letter for You. My IMBA program at IE ended just few hours ago, presenting at the Venture Day, and my airplane is rapidly taking me back to my home country. While the sun goes down, painting the clouds of purple, this need to share the following words is arising.

Living at IE, you will soon understand how central the sense of being part of this Community is. With this word, Community, I refer to You, starting this journey, and Us, waiting to embrace you in the Alumni family few months from now.

I wish you could ask yourselves what this Community means for you. For me, it’s the union of Women and Men sharing experiences and goals, their Past and their Future. Yes, sharing, because IE
is US, all together. The Present is yours, live it intensely and don’t forget about the Past and the Future.

This year, Time will be your scarcest resource. Use it wisely, and you will be able to be generous. Our community needs your passion, your engagement and willingness to share your amazing skills.
For example, pitching to each section, our amazing IE Sailing Club coordinators were able to double the number of participants to the IE Winter Regatta (Lanzarote, 9th – 12th March 2017). Many students had so much fun that joined for all the other Regattas, such as the Global MBA Trophy, organized by London Business School in Athens. These events combine sport, great fun and networking among students from the top Business Schools! It’s all about people, it’s all about you!

As my grandfather used to say, Ideas walk on people’s legs. So, I wish you to be the legs of your ideas and to make the most out of your time. Contribute to the community, enroll as Clubs
coordinators, participate in Campus Life, create your experience with passion. If you’ll give up a small part of your time in favour of the IE Community, you will all get a greater benefit.

Welcome to IE and best of luck for the upcoming year to you all!

Bio: Emanuele is an Italian IMBA alumnus from the September 2016 Intake. After achieving his M.A. in Law, he developed his passion for entrepreneurship, founded two startups and decided to join IE to learn the secrets that can turn an entrepreneurial mindset into a successful story. At IE, he developed his third startup project and he contributed actively to the Community by coordinating the IE Sailing Club and the IE Italy Club Madrid Chapter. 


Gabriela Alvarado
Doctor in Business Administration
IE Business School
Associate Dean of MBA programs, ITAM
From: Mexico

I have always believed that higher education has the power to transform the lives of individuals by providing them with the required knowledge, skills and values to contribute to the development of better organizations truly committed to building a better world. This is why I have worked at ITAM, one of the leading universities in Mexico, for the last 24 years of my life.

I started at ITAM as a marketing professor at the undergraduate level and a few years later I joined the group of professors who teach in the MBA and Executive Education programs. The marketing professors team really wanted to have an impact beyond the classroom so we launched a marketing magazine aimed at executives in the late 90’s which was distributed throughout the country and merged with Dirección Estratégica, ITAM’s business magazine after 11 years. In 2003, I was appointed Associate Dean of MBA programs and was fortunate to lead the launch of ITAM’s first three MBAs with international partners and residencies abroad.

Nine years ago, ITAM supported me to study a Doctorate in Business Administration at IE Business School and it was when I had the privilege to start being part of the IE community. I was so excited to study in one of the top business schools of the world! My professors and my mentor at IE taught me what it meant to be a true scholar through their living example and unwavering enthusiasm and inspired me to start my research on business education around the world.

This year, as part of my sabbatical, I spent five months at IE writing a book about the future of management education in Latin America and actively participating in some initiatives for two of the current IE business school’s programs: one aimed at young professionals and the other for senior managers. I am very happy to have had the opportunity to be involved in a project devoted to form the leaders of the future and another to support present leaders with the challenges facing organizations and societies nowadays with a forward-thinking.

But above all, I feel extremely fortunate for the opportunity to better know IE people, learn from them and develop lifelong relationships with them. Every single day, I was impressed by their remarkable leadership, passion, generosity, high-level thinking and way of understanding the current and future challenges confronting business education. After these months, I fell completely in love with IE and its people. They are truly committed to reinventing higher education for a better world!

Bio: Gabriela Alvarado is the Associate Dean of MBA programs at ITAM, Mexico, where she also teaches Marketing Management and Marketing Research at the graduate level. She holds the degrees of Doctor in Business Administration from IE Business School, and MBA and B.S. in Actuarial Science from ITAM. Gabriela was part of the team who developed the Executive MBA, Global MBA, and Americas MBA programs at ITAM and is also the publisher of Dirección Estratégica, ITAM’s business magazine. Her research examines the influence that international accreditations and global rankings exert on business schools’ strategies and actions and currently she is writing a book about management education in Latin America.

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