Archive for the ‘Professional’ Category

28
Jul

The reason why I created the FMCG Club

Written on July 28, 2017 by Campus Life in Professional

Most MBA students have the same goal, a career change. The same applies to me. Last year, before coming to IE Business School, I got in contact with alumni from different intakes in order to understand what it is that makes the IMBA different and their recommendations on how to get the most out of the experience. They gave me the following relevant information to consider:

• Try not to make big changes at once. More specifically, if you are already planning on changing country and industry, at least focus on the area where you have a background. The sooner you decide on the area and industry you are interested the better, and you can begin to focus and plan the actions that will permit you to achieve your goal.

– Note: if you don’t know what your goal is, what IE calls a “soul-searcher”, remember that there is nothing wrong with that. You are going to network with a large, diverse group of people from different nationalities and background who will support you and share their experiences to help you make the right choice. Also, remember that nothing last forever and you can adapt and change your goals with hard work.

This is how I began to focus in the Consumer Goods Industry. Whilst, I do not have experience working at a FMCG company, I do have experience working with companies in the sector. But what is my motivation for FMCG? Firstly, the industry is dynamic and diverse. Secondly, innovation is a consistent process due to the need to come up with new ideas to meet and create demand focused on consumer satisfaction. Therefore, the FMCG industry changes fast and is constantly evolving with a strong focus on customer loyalty.

Now, with a goal in mind, I began to focus on the actions I needed to undertake. Firstly, I needed a better understanding of the industry and to improve my network. This lead me to check if the Business School had established any clubs related to FMCG. After finding the contact details, I applied to become a member. This was the first club I applied to, however, I felt there was something wrong because the club didn’t appear active and I didn’t receive any confirmation from the coordinators.

FMCG companies are behind the biggest brands in the world, and operate in an industry that is constantly evolving.

 
FMCG companies are behind the biggest brands in the world, and operate in an industry that is constantly evolving.

That been said, I went to the IE Campus Life Office to check the reason why there wasn´t any activity what I could do to get more involved, as this had become a topic that I was really excited about. The Campus Office told me that the club had been disactivated and that I should try and reactivate it by collecting 25 signatures. Therefore, I elaborated a proposal with the club purpose and gathered more than 50 signatures.

All this happened in January, during my first days in Madrid and since then we have had an average of at least one event per month, company presentations (Amazon, Nestlé and Mary Kay), having meetings, happy hour networkings and other activities. There is room for improvement and we are working to expand and be awarded with a certificate of one of the best clubs of IE Business School. Achieving this would mean creating a virtuous process for all involved.

 
What have I learnt from this experience?

Entrepreneurship does not only mean the creation of new ideas, as we have several examples of entrepreneurs that started new business by improving existing models. Entrepreneurship is about having an idea, developing a process and putting it into action, and to do that it is imperative to have strong engagement and teamwork.

“Vision without execution is hallucination” – Thomas Edison

Does this require extra effort and dedication? Yes, especially in the beginning. However, now we have elected coordinators and have a structured club, the purpose is shared, which is very important. This is a great start but we are still looking to improve and develop more.

Regards,

Igor Souto Araujo

Linkedin Post

Portuguese version as well in another website

28
Jul

Mary Kay Presentation

Written on July 28, 2017 by Campus Life in Professional

The IE FMCG Club partnering with IE Marketing Club and IE Fashion Club, was delighted to welcome Mary Kay Inc., one of the leading cosmetic companies, at IE Business School.

Business and Human Resources representatives shared with the students their knowledge about the industry, company positioning and opportunities.

With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

Carin Mazaira, Alberto Hoffmann, Christoph Janke, Lisa Cheng, Flavia Leggio, Diego Lozano

#fmcg #consumergoods #marykay #iebusinessschool
 
Linkedin Post: Igor

IE Brasil office post on social media´s

28
Jul

Review of the panel discussion held by IE Energy Club and IE International Relations Club at IE

Business School, Madrid on February 7, 2017

Written by Manuel Weissenegger, Master in International Relations Candidate

As geopolitical dynamics unravel, the interrelated questions of clean energy and climate change face significant challenges. On February 7, 2017, we had the opportunity to hear the insights of Gonzalo Escribano, PhD and Lara Lázaro Touza, PhD from the Elcano Royal Institute. First and foremost, I cannot stress enough the fascinating intertwining of politics and economics that the world of energy faces. Decisions made in Washington or Brussels can ripple throughout the globe and have reverberating effects from Riyadh to Algiers. Such decisions can clearly also have dramatic effects on both clean energy and climate change. However, there are two important messages I could catch from this interesting discussion. First, there is hope out there. Second, while the news coming from Washington are certainly important, the US is not the only player in the field. In general, I was convinced that while clean energy and climate change do indeed face critical challenges, media coverage of negative events is exaggerated. Instead, we should not prematurely give up the hopes that a cleaner and more sustainable world is possible.

But what exactly did we learn? On the future of clean energy, Gonzalo Escribano pointed out what follows. First, in current geopolitical debates, energy independence is a key word. However, we should be warned. The notion of full-fledged energy independence is not only far from viable, but even undesirable. As he puts it, “it’s not bad to import renewables”, as long as the import-scheme is sufficiently diversified. A second insight focusing on the domestic level is associated with the power transfer related to renewables. Since clean energy (in most cases) needs a grid, there is a transfer of power from the owner of the source of power to the owner of the grid. This creates a “grid community”. Third, the geopolitics of energy are clearly marked by the recent OPEC deal to curb production. The members (and allies) of the cartel appear to follow through with their pledges. However, this will largely depend on how the Trump administration implements the Iran-nuclear deal. Iran would break the OPEC agreement should it face economic sanction limiting its global positioning in the oil market. This is where the fascinating dynamics of geopolitics become evident. Finally, an understated source of hope comes from the EU’s winter package presented on November 30, 2016 and entitled “Clean Energy For All Europeans”. This package could provide an effective way of diversifying European energy supply from gas to a combination of gas and renewables.

As for climate change, the situation does appear more dire. Again, the gears of geopolitics are crucial. With the US attempting to withdraw from the hallmark Paris Accord there is a lot of uncertainty. This uncertainty is not overcome by the unexpected pledge made by Xi Jinping to be a leader in the fight against climate change. Rather, this pledge appears hopeful but questionable. For Lara Lázaro the paradox in this situation is that “this time it is the markets that might safe us”. With ever-lower prices for clean energy, there are signs of hope that emissions might drop.

In conclusion, the geopolitics of clean energy and climate change should make as wary about the chance of achieving the goals set in Paris. However, we ought not give up our ambitions of making this world a cleaner and more sustainable place.

February 11, 2017

27
Jul

Jorge Rausch visits IE Business School’s Area 31

Written on July 27, 2017 by Campus Life in Professional, Social

Having a top chef on a business school campus does not sound like the kind pf activity business students would regularly opt for. But when that top chef is a kitchen rockstar from South America, published author, media figure and innovator, the tables turn. Jorge Rausch is a Colombian chef who, after studying humanities, decided to follow his passion and become a cook. With an initial capital given to him by his grandmother and with the help of his brother (and eventual business partner) he launched Criterión, his first venture in Bogotá. The Rausch brother currently own and operate Bistronomy by Rausch, Rausch Energía Gastronómica, Marea by Rausch, El Gobernador by Rausch, Kitchen by Rausch e Ivory Bistro by Rausch. Criterión has been declared the best restaurants in Colombia in 2013, 2014 and 2015 according to Latin America’s “50 Best Restaurants”. He was also a judge in MasterChef Colombia. Jorge has been applauded by his initiative to catch and cook Lion Fish, who are a threat to other species in the ocean because they are merciless predators.
Ernesto Méndez Chiari
IE Gastronomy Club

27
Jul

Data Disrupt

Written on July 27, 2017 by Campus Life in Professional

On February 25th, IE Big Data Club in partnership with the Healthcare Club hosted its 3rd Data Disrupt (#iedatadisrupt). This year’s version presented how companies in both Fin Tech and Healthcare were disrupting their industries through data. It was a full day event where the first half was dedicated to Fin Tech and the second half to Healthcare, paving way to one keynote speech and one panel for each. There was also plenty of networking opportunities.

The event started of the best way possible with opening remarks from our very own Juan Jose Casado, Academic Director of the Masters in Business Analytics and Big Data, and Data & Analytics Corporate Director at Sanitas. Juanjo, as we dearly call him, stated how happy he was that the event had two focuses. During his professional career, he has worked in both sectors. He was eager to listen how both industries were disrupted. He spoke about the importance of how humanity is on the verge of seeing the impact of data analytics in our lives. “If we are able to put together all the data financial, genomics, life, all your data, we will have the tools on how the world really works.” He expanded by telling how he talked to Jose Luis Cordero — from the Singularity University who expressed to him how lucky we all are, that human beings are going to be the only generation to live the impact of exponential technologies in healthcare.

The Fin Tech section kicked off the event with a presentation from Juan Manuel Koury — Senior Consultant at Ernst & Young. Mr. Koury spoke about the added value of new technologies. “Because of regulations, banks aren’t able to bring new technologies into the market.” He continued to make his case on how Fin Tech companies are helping the financial industry in its evolution. Because of this he showed Ernst and Young plan to consult big financial corporations through a real time platform that observes the Fin Tech companies throughout the world.

The FinTech panel followed with the journey towards tech-based innovation, data-driven decision making and implementing a data-centric culture is complex, especially in the highly regulated financial sector. The panel was insightful, inspiring , exciting and eye opening altogether. They all exposed how technologies like, blockchain is revolutionizing the transactions and regulations. In fact blockchain took a great part of the conversation. Also, talked about where the opportunities lie, which presented a spectrum of choices like payments, blockchain and being faster than banks. Moderated by Luis Maldonado, Founding Partner at DigitalTakerts, Professor Economic Environment & Finance at IE Business School, this panel explored how their companies are disrupting the financial industry through big data. The participants were:

Luis Perez Ureña — CEO & Founder of Finn Ventures:
•Concentrated on the opportunities of Fin Tech in the Financial sector
•“Banks are not really transforming. The basically put the service to digital channels but they do not change to the new customer needs.”
•“data is the petrol of the financial industry”
•Banks should standardize their API’s to help Fin Tech companies develop products and services

Andres Varela da Costa — Business Development & Entrepreneurship Instigator, SEQR:
•One of the segments with more opportunities to be disrupted in the financial industry is payments, specially peer to peer.
•What is the new generation of users are asking for? Disruption will come from user experience
•“Banks can become aggregators of the blockchain disruption…The blockchain revolution is comparable to the invention of the internet…Blockchain will be the internet of value.”

Munya Guisa — CEO & Co-Founder of Pich Technologies:
•Gets payments data from banking APIs and works together with lenders to take decisions really fast. He thinks that in the long run many decisions will be taken based on data and automatically
•his company gathers data with user authorization rather than asking banks for the data.

Jorge Ordovas — Co-Founder — NevTrace, Blockchain Lab and Digital Transformation at Telefonica.
•“We are living the most interesting moment regarding Fin Tech”
•Nonetheless, it is still a hard moment for the blockchain sector, because people are not transacting digitally.

After a networking/lunch session, the Healthcare part of the Disrupt started with a presentation from IBM Madrid”s Javier González who introduced us to Watson the supercomputer with artificial intelligence and shared a use case on how cognitive computing is helping the Healthcare industry. He also presented how Watson is helping researchers through Big Data and AI to discover new solutions for drugs.

It was followed by the healthcare panel moderated by Joe Haslam — Angel Investor and Associate Professor at IE Business School. Healthcare is one of the highly disrupted industries, in recent years, through big data. Technologies like Internet of Things and Artificial Intelligence are transforming people’s lives. The discussion was based on use cases in healthcare and how big data has contributed in disrupting this industry.The participants were:

Felipe Calderero — Value Proposition Manager at ATAM (Telefónica Group)
•Stated that because technology will continue to pave the way, we humans will need to change our mentality.
•We now live in a disease management system, so disease prevention technologies will be disrupting the industry the most. Since big healthcare companies like pharma enterprises take time to adapt, will be the Startups the ones that can bring disruption.

Jose Juan Moratilla — Business Line Manager Digital Health Services at Siemens Healthineers
•Right now Siemens does prescriptive analysis on radiographies.
•They currently have more developers than Microsoft
•Privacy is one of the biggest issues in Healthcare!
•Healthcare is one of the best sectors for employments because of the vast amount of data that can be analyzed and the people you can help.
•Thinks industry disruption will be on the population health management

The event continued over cocktail and networking section, where the participants had the opportunity to interact with the panelists, keynote speakers and among each other. Overall, the event was a success with a full house. Looking forward to see which industries will be noticeably disrupted next year.

The Big Data club will have two more flagship events this year, apart from other smaller ones. Smart Cities and IoT event will be on the 20th of May and the Data Dive will be on the 2nd and 3rd of June. Stay tuned for further announcements. Don’t forget to follow us on Facebook: IE Big Data Club; and Twiiter: IEBigData

Last but not least, we would like to extend our gratitude towards Campus Life and IE Careers, for helping us make this event happen.

Looking forward to seeing you soon.

IE Big Data Club

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