Archive for the ‘Professional’ Category


What is Sports Management?

Written on April 3, 2017 by Campus Life in Professional, Sports

The Sports Management Club continued its events series with a presentation on what sports management is in a business context. The presentation was prepared and led by Eduardo Cantelli-Fernández, Sports Management Professor at IE, who was joined by our own Sports Management Club coordinator Corey Williams. What began as a presentation quickly led to a discussion based event featuring a multitude of questions from the audience about new trends, opportunities, how the various stakeholders operate, and any organizational differences among the leading sports. It was another great event with a great turnout for 2017!


Crisis Communication & Management

Written on March 27, 2017 by Campus Life in Professional

On Tuesday 21st of March 2017, the Communications Club had the immense please of hosting Arturo Pinedo, Partner and Managing Director of Llorente & Cuenca – expert in the field of Crisis Communication, to share his experiences and learnings.

Students and alumni from different programs at IE were treated to an informative talk and multimedia presentation held in Maria Molina 2, where they learned about the many ways and common mistakes that are often made when dealing with large scale crises in the corporate world. Mr. Pinedo examined and explained the many success and failures that have resulted in some of the world largest companies. Furthermore, he described the long term effects from these crises.

Mr. Pinedo talked about companies such as, BP, Lehman Brothers, Enron, and Samsung as well as the common and often obvious mistakes that were made when dealing with the crises these companies went through. 

A lively debate followed the presentation which carried on to a cocktail reception, where the audience was able to mingle and discuss their learnings.


Sports Marketing in the B2B Context

Written on March 21, 2017 by Campus Life in Professional, Sports

The Sports Management Club kicked off its 2017 event series with an in depth look at how clubs, marketing firms, and businesses from every other sector interact. Rayde Luis Baez, Managing Director at Weirather, Wenzel, and Partner, and Eduardo Cantelli-Fernández, Sports Management Professor at IE, joined students for an engaging question and answer session about how sports marketing happens. Afterwards, both new and current students were able to mingle and create new connections during the networking event sponsored by the Career Management Center. It was a great start to 2017!


Loewe Factory Visit

Written on February 17, 2017 by Campus Life in Professional

To begin the second term the Fashion Club visited Loewe Factory, a fashion brand with years of tradition and high quality standards. The event took place on the 8th of February and IE Talent and Careers was the co-coordinator of the event.

The visit was composed of three main phases: visit to the room where the leather is cut, visit to the production line and, finally, visit to Loewe’s private museum.

In the first room, the guide started by given the group a general description of the production system from the choice of the leather until the product is sold in Loewe’s stores. Besides, the guide gave the group an explanation regarding the way the machines work and the techniques used to cut the leather.

Moreover, the group saw the production line live. Loewe works with a specialization chain, in which each employee does a single thing of the final product. Although Loewe uses new technologies to facilitate the whole production activity, the process is still very artisanal and the attention to detail is key for the brand. The group saw all the steps of production of different models of handbags and got the big picture about how the Loewe’s factories are organized.

To finish the visit, the group went to the private museum of Loewe. The visit started with the guide talking with the group about the history of Loewe. Also, the group was given the opportunity to touch the products and feel the different types of leather. It was an amazing chance to see the evolution throughout the years, not only concerning the operational processes, but also in the design of Loewe’s products, ranging from home products to handbags, scarfs and prêt-à-porter.


Lean In Circles series – Women in Business Club

Written on February 17, 2017 by Campus Life in Professional

Last week, the IE Women in Business Club kicked off the first meeting in our new Lean In Circles series. If you have never heard of Lean In, it is a concept that was started by Sheryl Sandberg, COO of Facebook. It started as a book and has evolved into an international movement where women gather in “circles” that inspire a sense of community, confidence, and actions that empower them to be their best selves.

The IE WiB Club has initiated a 5-part series focusing on centered leadership. Each session will focus on a different segment of leadership: Meaning, Framing, Connecting, Engaging, and Energizing. Our first circles met last week starting with discussions on the Meaning of Centered Leadership. In groups of about 10 participants, we had open discussions and completed activities to find our strengths and purposes. The next step involved creating strategies to actively practice these strengths. Our participants left feeling supported, motivated, and excited for the next session. We even had a couple curious men join our circles who provided wonderful conversation and benefited from the activities! 

Feel free to read the book Lean In and join us for our next circle to learn more!

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept