Archive for the ‘Professional’ Category

14
Feb

On 28 January, the IE Emerging Markets Club hosted a panel discussion on the luxury goods market in the emerging economies known as the “BRICs” (Brazil, Russia, India and China). The event was held in Aula Magna and featured presentations from four esteemed panelists who shared their insights from years of experience developing luxury brands in a BRIC market. 

The panel event was the brainchild of board member, Elena Llagostera (PSUL 2012), a graduate of IE’s Executive Masters in Luxury Brands Management. Elena is herself experienced in the luxury sector when she was a Product Manager with Hedonai Beauty Centers. Elena organized the event in response to overwhelming interest from members of the Emerging Markets Club, which boasts a membership of over 1,700 alumni and current students. 

“This was a unique opportunity to take advantage of IE’s strong global network and to educate the community about a fast-growing and promising market”, said Elena. 

Sara Beneroso (IMBA 2013), a board member in both the Emerging Markets and Luxury & Fashion clubs with experience in Shanghai’s luxury market noted that “with growth opportunities, come challenges.” “For instance, the lack of awareness about luxury brands in the emerging markets makes brand education very important in order to improve customer loyalty”, says Sara.

The first presentation centered on Brazil and was delivered by Livia Fukuda (IMBA 2011), Clienteling Manager at the Louis Vuitton Store in Barcelona. Her presentation highlighted growth opportunities in Brazil, where the luxury market is growing at 12% – triple the rate of the economy. Furthermore, Livia’s presentation mentioned two challenges – labor shortage and high import taxes – as well as the unique local practice of paying in multiple installments. 

The Russian luxury market was presented by panelist Antonina Hoppenrath Skorobogatowa (EXMBA 2005), VP of International Sales for the Middle East, Europe, Russia and Central Asia with the Spanish jewelry brand Carrera y Carrera. Antonina described a few particularities of the Russian luxury consumer. For example, while Western taste is skewed towards understatement and individuality, the Russian consumer typically has a preference for opulence, which could be traced to the ornamental aesthetic style of the Orthodox Church. Entry barriers in this market include luxury taxes and complex administrative burden, which encourage brands to enter the market through exclusive distributorships versus retail stores. 

The third panelist, Juan Carlos Martin (IMBA 1997) spoke about the Chinese and Asian market, tapping into his 15-year career in the luxury and retail industry, including several years as Retail Outlet manager for Loewe of LVMH Group. Juan explained the different stages of luxury market evolution.

Finally, Pradeep Bhargava, philologist and international trade specialist, spoke about the Indian market. He introduced India’s history with luxury spanning from the royal princes (“maharajas”) of pre-colonial times, to post-independence minimalism (typified by Gandhi) to recent resurgence after market reforms. Pradeep explained that – while Western luxury brands dominate automobiles, watches and yachts in India – local consumers prefer homegrown designers for jewellery, clothing and leather goods given the market’s appreciation for ornate craftwork. However, Pradeep also illustrated some examples of Indian aesthetics being exported and elevated onto the world stage, including Louis Vuitton’s recent ad campaign romanticizing India’s glorious history. Pradeep is currently a Consultant at Pangea 21 Consultora Internacional and founder of Indavant Consulting where he is working to introduce Mediterranean lifestyle products and brands in Asia.

The “Luxury in the BRICs” panel was the third event hosted by the Emerging Markets Club since December 2012. This and past activities – including a panel on “Expat Opportunities in China, Hong Kong and Singapore” and an “Emerging Market Investor Call” presented by HSBC – reinforce the club’s stated goal of enlightening future leaders about the opportunities of emerging economies across various industries, including banking, luxury, energy, tourism, telecoms to entrepreneurship to name a few.

The Emerging Markets Club maintains a Facebook page as a means for tapping into the IE community’s collective wealth – and diversity – of resources and capabilities in the emerging markets.

The author, Virgil Esguerra (IMBA 2013), is a board member of IE’s Emerging Markets and Finance clubs.

11
Feb

January 25, 2012. Madrid, Spain – The IE Poland Club along with IE Food and Beverage Club have organised an event with Wojciech Modest Amaro to present the upcoming business model of Michelin rising Star restaurant.

Poland, he told us, is “where nature meets science.” Thirty percent of the country’s land mass is forests, and it’s full of protected natural sites and nature preserves. It is also the home of the world’s largest food science laboratory, in Poznan. Amaro’s inspirations, he said, are nine: modern technology, cultivation, animal breeding, fishing, foraging, hunting, food design, food processing, and personal experience. He also does a lot of pickling, smoking, marinating, and fermenting. Amaro plans his dishes and menus around a complex system, dividing the possible sources of raw materials into categories — forest, lake, mountain, garden, sea, etc. He doesn’t believe in just four seasons. Instead, he makes a list of all the ingredients from each source that are in prime condition during each of the 52 weeks of the year. We think that his concept is so fascinating.

He also says “I’ve travelled around Poland for a year and half, preparing myself for the creation of my Atelier and searching for the best foods possible. Did you know that Poland is famous for its edible flowers, herbs, wild game and mushrooms and most Poles don’t even know it?”

The first Rising Star chef in Poland created cuisine where “Nature meets Science”. He studied original Polish recipes from the 16th and 17th centuries and took the dishes apart into single ingredients on his table.

Joanna Ciborowska Sánchez (IE Poland Club coordinator) and Bharath Kumar (IE Food and Beverage Club coordinator) along with the audience applauded Amaro for his innovative ideas provoking discussion.

Wojciech Modest Amaro is one of the most outstanding chefs in Europe. He has worked and developed his skills over many years with famous chefs of cuisine such as Ferran Adria (El Bulli), Yanick Alleno (Le Meurice) and Rene Redzepi (Noma). In 2008, the International Academy of Gastronomy awarded Amaro’s brilliant talent with the prestigious award of Chef de l’Avenir. He is the author of the bestselling “The Polish Cuisine of the 21st Century” rewarded with Grand Prix de la Literature Gastronomique in Paris. Throughout his work, he delves deep into the nature and rediscovers the secrets of Polish Cuisine.

Atelier Amaro is located in the beautiful surroundings of Agricola Park in Warsaw, which retains its park-landscaped character.

Atelier have realized the new idea for a restaurant serving food using only the best seasonal Polish products, culinary works of art are created every day. 

Atelier is a place where nature meets science. 

7
Feb

Campus Life blog is on!

Written on February 7, 2013 by Campus Life in Geographic, Other Activities, Professional, Social, Sports

Last Friday our new Campus Life office has opened doors in María de Molina 31, 7th floor. Our mission is to contribute to the maximization of the IE experience, support students in organizing extracurricular activities on campus, create an engaged community based on the diversity of our student body, sharing common interests among students and boost the opportunity to develop personal and group skills in a stimulating and engaging environment. In summary, we want to help YOU to take the most out of the IE experience!

Not a week has passed since the opening of the office, and today we are launching the new Campus Life blog. We will use it to brief you about our news and reflect the most interesting moments of club or Campus Life activities.

All club coordinators are invited to contribute actively to the creation of the blog! So, if you are interested to become a co-author, simply get in touch with the Campus Life team!

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