Archive for the ‘Social’ Category

27
Jul

Brazil Club – By Guilherme Ubiali

Written on July 27, 2017 by Campus Life in Geographic, Professional, Social

Last year, 2016, was very special to me, because I did my international MBA, a dream that I have since college. One of the things that I most liked about the MBA was the opportunity to participate in the clubs; I was a member of several clubs such as FMCG, Public Speaking, E-commerce, and HealthCare, but it was at the Brazil Club that I participated more.

I am passionate about my country, so as soon as I arrived in IE I talked with the coordinators of Brazil Club to help them. I started as a member, then gained more responsibilities and ended up being one of the main organizers of the first Brazilian Party of the year (Spring 2016). The coordinators, seen my dedication to the club, talked with me about the possibility of being a coordinator too, and maybe president of the club. I embraced the idea and started looking for friends who wanted to go on this journey with me, I knew that alone it would be impossible to do everything, so I set up a very strong team of coordinators that supported me when I was elected president of the club in May 2016.

Being President of the club was not only an honor for representing my country but also an incredible opportunity to learn. I could practice leadership and teamwork, organize events, do networking and promote our country. During the period that I was president, we did the welcome event for new Brazilian students, and the second Brazilian Party of the year (Fall 2016), this time with “samba” dancers. We also did a traditional Brazilian barbecue and several social events for the members.

In partnership with Area 31, we supported the launch of the book of the Brazilian professor Newton Campos, we participated in the magical Global Village and we organized the master event of the year, a lecture of one of the most famous Brazilian’s journalists, Eliane Cantanhêde, to talk about the political situation in Brazil.

And now I finish my period as coordinator with joy and gratefulness for the support I received from all the members, especially the partners I had as coordinators with me; Daniel, Gabriela, Carol, Bruno, and Alexandre.

Guilherme Ubiali

26
Jul

My IE Experience by Avinash Chandra – IMBA Graduate

Written on July 26, 2017 by Campus Life in Social

Although through my official IE IMBA facebook account as an IE ambassador () ,I have generated more than 15k digital impressions and interacted with hundreds of IE IMBA page followers, I would like to share some key experiences that I will cherish for my life!

January 26th, 2016, I didn’t have much thought on how my Jan26th 2017 would look like, where I would be, what I would be experiencing, when I was still waiting for my IE interview result! Today, with more than 500 days since then, when I look back, it looks really like a wonderful roller coaster ride as rightly mentioned by our dean in our inaugural ceremony last year! It’s just fabulous experience!

If there is one thing that I have to mention unique about IE IMBA, that would be its very flexible and diverse program curriculum. As many will agree that IE IMBA provides many dimensions- case challenges, startup lab, entrepreneurship, IE-Clubs, venture day, impact labs just to name a few.

I personally would like to thank IE for giving me an opportunity to work for Siemens Digital Twin event, that was never possible without IE. My 3 months experience with Siemens Munich technologists, working and innovating new business proposal for “Digital Twins” for their turbine division using IoT was the most beautiful time frame in my IE experience. This was not only academically satisfactory, but also rewarding as Siemens Berlin team rolled out internal opportunities along with a cash 1000/- reward with a trademark Bluetooth speaker 🙂 .

Not only this, but meeting with Microsoft head at Madrid Microsoft campus as reward of Windows 10 IoT innovation challenge was also a life changing experience. I would like to thank Mr. Thiago for his valuable insights and guidance in 1X1 meeting in his Madrid office!

Apart from that, IE experience definitely helped me in refining my educational venture NovoZeal, and cementing the foundation. Thanks to all entrepreneurial thought process!

In my opinion, this MBA is not just an academic experience, but a life changing moment, and I am eager to lead a change!

Go get it, Rock it! Be an IEan! 🙂

I wish all future MBA intakes all the very best!

9
Jun

Disney and the Magic of Wearables

Written on June 9, 2017 by Campus Life in Professional, Social

MBA Perspectives is an exclusive AMA series examining customer experience design.

Imagine the following scenario: Rosa, an excited eight-year-old from Costa Rica, and her family have arrived in Orlando to celebrate her birthday at the WaltDisney World Resort. Upon entering one of Disney World’s restaurants, they are greeted by wait staff, who address her family by name. Delighted by this welcome, they sit at a table where their food promptly arrives.

All this transpires without the wait staff asking the family where they would like to sit or what food they’d like to order. Rosa’s dad remarks that their rides were somehow conveniently timed. 

To craft this “magic,” Rosa and her family have been wearing a MagicBand on their wrist. This wearable comes equipped with a radio frequency identification chip that broadcasts the wearer’s identity while at the Disney resorts. For example, at the Magic Kingdom’s Be Our Guest restaurant, the waitress at the entrance of the restaurant may receive Rosa’s name on a screen when Rosa is steps away. She may alert the kitchen staff, who will prepare the food that Rosa’s parents ordered months ago (Kuang 2015).

Similar receivers in the restaurant’s tables and ceiling triangulate a customer’s location. Without having to ask customers, the wait staff know their order and where they’re sitting. On every step of this customer’s journey, MagicBand facilitated transactions for its wearer.

According to a study by Dan Ledger and Daniel McCaffrey, user experience is identified as a baseline criterion for ultimate adoption and utilization of wearables. The wearable user experience must seamlessly transcend the hardware and the app to the point of invisible and seamless experience. This closed cycle of real-time data collection and analysis, of every step of the customer’s journey portrays an ideal case study for marketers who study consumer rituals.

The question that future marketers should ask themselves is, how can we weave wearable technology into the customer’s lifestyle to craft a more advanced customer experience? The following are some key considerations for companies looking to integrate wearable technology when designing customer experiences.

1. In the world of wearables, the customer experience is invisible and seamless.

While wearables are becoming smaller in size (Smith 2015), and companies like HexoSkin produce biometric fabrics woven into shirts, the driving force of adoption should go beyond the literal visibility of technologies.

  
Marketers should recognize that wearable adoption can transcend an invisible experience when the technology, intertwined with fabric and body, act seamlessly to deliver utilization and transaction to customers. Customer expectations regarding waiting times are formed through accumulated experience(Zohar et al. 2002). Marketers can learn from wearable convergence with environmental touch points to integrate frictionless transactions into customers’ lifestyles that would reduce waiting times at each stage, from opening doors to paying for food.

2. Personalization is key to a seamless customer experience.

Customer-centric businesses can enhance customer engagement by delivering a transparent and personalized experience. James Gilmore and Joseph Pine’s “four faces of mass customization” states that “transparent customizers provide individual customers with unique goods or services without letting them know explicitly that those products and services have been customized for them.” For example, customers are not privy to the knowledge of how Disney World’s staff locates their dining table or speaks in their native language. Wearables allow businesses to deliver a transparent customization.

Furthermore, wearables can create a customized cultural experience by lowering language barriers. For instance, Waverly Labs has created earpieces that seamlessly translate dialogue in different languages between two people.
 

 
3. Invisible customer experience requires data analytics, but what about privacy concerns?

The future of customer experience design is about giving customers what they want, before they even know they want it. Wearables can collect massive amounts of data that can be used to analyze consumer behavior from fitness to spending patterns, which can, in turn, be used to provide customized promotions. Achieving this task, of course, comes paired with privacy concerns over data collection. A great way to overcome this negative aspect is through experimentation within a controlled ecosystem.

Take for instance the Nimb Smart Ring, which acts as an accessible SOS beacon, broadcasting one’s location to both loved ones and emergency response services in case of an emergency. When the benefits provided outweigh the consumer’s security concerns, a trade-off is facilitated.


 
4. The future of wearables will be about dialogue.

Whether the customer taps a touch point or a waitress receives a broadcasted signal, today’s wearables limit customer experience to a one-way interaction from the wearer to the receivers and data servers. The customer experience can be elevated by significantly leveraging two-way communication where technology transforms the customer from a passive element to a dynamic player.

Rosa is now growing up in a world where wearable technology will shape every facet of her lifestyle. Not only will she enjoy an enhanced experience, but also she will be able to personalize the environment around her. Perhaps one day, she can create magic in the real world, but until that day comes, she can always fly to Orlando to get a glimpse of the future.

 

By: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi

MBA Perspectives

 

References

Gilmore, James H. and Joseph B. Pine II (1997), “The Four Faces of Mass Customization,” Harvard Business Review.

Kuang, Cliff (2015), “Disney’s $1 Billion Bet on a Magical Wristband,” WIRED.

Ledger, Dan (2016), “Inside Wearables Part 3: The Rocky Path Towards Personalized, Insightful Wearables,” Endeavour Partners.

Ledger, Dan and Daniel McGaffrey (2014), “Inside Wearables: How the Science of Human Behavior Change Offers the Secret to Long-Term Engagement,” Endeavour Partners.   

Smith, Andrea (2015), “Rise of the (nearly) Invisible Wearable,” Popular Science, 287 (1), 17.

1
Jun

Formentera’s Save Posidonia Project was pleased to be invited by IE’s Net Impact club to participate in Global Village 2017! We had the opportunity to experience the incredible atmosphere and to share our story with hundreds of students. Many of you requested additional information, which we are please to provide below. Please do not hesitate to get in touch with us via our website!

+ Info: http://www.saveposidoniaproject.org

The Save Posidonia Project is a pioneering project in the western Mediterranean. Posidonia oceanica is a threatened sea grass species that is of vital importance to Formentera now and for future generations. Through this initiative, the Island Council of Formentera promotes sustainable tourism and raises funds for the conservation of the Posidonia oceanica sea grass species. Please help us to save a m2!

Help us save itSponsor m² of Posidonia Oceanica

 

 

1
Jun

IE Gastronomy

Written on June 1, 2017 by Campus Life in Geographic, Professional, Social

We would like to tell you about the new IE Gastronomy website, an initiative centered on the principles of “Management, Nutrition & Welfare”. The idea behind IE Gastronomy is to share gastronomic experiences and the benefits they bring at both, a personal and professional level, including our students, our more than 50,000 alumni, and everyone with links to our key sponsor´s and other collaborating companies. This integrated knowledge of gastronomy provides a differential value and will bring a healthy experience that complements the academic learning process. You can access the full content of this initiative by registering with your IE email account (please note: you will need to verify your account through a link that will be sent to your email in order to ensure the authenticity of the accountholder).
 
IE Gastronomy has also developed a series of modules led by renowned professionals – cardiologists like Valentín Fuster, world famous chefs like Ferran Adrià, or nutritionists like Gregorio Varela or  José María Ordovás. These modules will include:

– Global vision of gastronomy
– Gastronomy and health
– The impact of gastronomy on economic and tourism sectors
– Sociology and culture
– The importance of education in the field of gastronomy
– Gastronomy in the digital era.
 
The IE Gastronomy website features sections centered around the three basic pillars of food – eating, eating healthily, and knowing how to eat – coupled with a section on current trends and related news items, events, recommended publications, and a review of press activity in the sector, from Spain and worldwide. It also offers a complete guide of restaurants and a section dedicated to guest firms in the form of interviews, reflections, and videos, like Rafael Ansón’s, “Gastronomic Minute”.

The challenge of this project, headed by Rafael Anson, President of Spain’s Royal Academy for Gastronomy, is to integrate knowledge of food and nutrition into the educational system, coupled with taste apprenticeship, the overarching aim is to improve the quality of life of the IE community, its staff, students, alumni, and partnering firms.
 
We leave you with a video about IE Gastronomy , please click on the link to access the site.

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