Communication Day

Written on June 15, 2017 by Campus Life in Professional

June 7th, 2017, Madrid – The IE Communication Club had the pleasure of hosting the annual Communication Day in the Paper Pavilion under the theme “Experience the power of Communication”.

The Communication Day is a unique opportunity to share ideas, learn from experts, build an exceptional network and enjoy the possibilities that the field of communication has to offer.

This year a variety of leading professionals from different industries were invited to share their insights and expertise. Our first speaker was, Carmen Juan-Aracil, the former Marketing Director of Porsche Iberica. She talked about the importance of creating a successful customer experience at Porsche. The second speaker was Cristina Vicedo, General Manager at FutureBrand Spain as well as Professor at IE. She talked about crafting brand strategies and identities whilst sharing in-depth examples from her professional life. Inés Arnal, Marketing Manager of Heineken was third and shared her insights about working for a global FMCG. She shed a light on the current challenge Heineken is facing with the launch of its line extension “Heineken 0.0” and how they are tackling this challenge from a communication perspective. After this presentation, Isabel Eva Bohrer, one of the directors and founders of ROOSTERGNN, described how to create content for the web and shared her insights on how to differentiate yourself in the saturated field of digital communication and journalism.

The last event on the agenda was an interactive panel moderated by Laura Illia with IE alumni graduates from different HST programs. They shared their life and work experiences after graduating from IE. The participants of the panel were Marta González Pérez, Rosario Garcia Company, Monica Vicente, Keunwoo Kim and Sandra Zobel de Ayala. After graduation, they found jobs in the following companies: L’Oréal, Schweppes Suntory, Fjord, Llorente y Cuenca and Ogilvy.

The IE Communication Day ended with a networking cocktail on the lawn of the paper pavilion,  where visitors enjoyed cheeses sponsored by Martin Afinador and beers provided by Heineken while talking to the amazing speakers of the day and discussing their learnings from the afternoon.

The Communication Day was organised in cooperation with Campus Life and IE Talent & Careers. Overall, the IE Communication Day of 2017 has been very successful with a total of 90 visitors, 4 keynote speakers, 2 IE professors, 5-panel members. In total, 9 companies were present.

We want to thank everyone who made this year´s Communication Day an unforgettable experience!


Vanina Andrea Farber, PhD
Adjunct Profesor of Economic Enviroment and Country Analysis at IE Business School
From: Argentina

I was born in Argentina during the last military regime and started high school with the arrival of democracy. The square in front of the Pink House (the presidential residence in Buenos Aires) was full of people cheering for the new government as I started the first day of high school and I felt the sense of responsibility of building a better world right there.

I have studied political science in Argentina and later Economics for my MA and PhD in the US. My friends from the university considered me a “traitor” because I learned econometrics and my economist colleagues believed I was a “softy” because I cared for politics and institutions. Armed with these tools I started working on development issues and had the luck to find amazing people at the Institute for Development and Cooperation at the Complutense University in Madrid, Spain. Yes, one these amazing people is today my husband. We continued our life in Geneva were I had the opportunity to work for different UN agencies estimating child labor in the world and housing reconstruction needs in Kosovo. I became an expert in counting things that are hard to quantify. I was enjoying my work but something was missing. Since I was a kid I always loved teaching, I imposed all kind of classes to my little sister and during my graduate studies I was lucky to be a teaching assistant with a lot of independence. In Geneva I decided to teach part time at a local American University. I felt that if I really wanted to have a positive impact on others, my true place was an educational institution.

In Geneva I became the proud mother of twin girls and we decided as a family to move back to Madrid. I joined the Economic Environment department at IE, an inspiring group of amazing people and professionals with a common goal of innovative and diverse higher education. The diversity in IE programs is really a privilege when you teach economic Environment and Country Analysis and the students challenge and inspire me until today, more than a decade later. I can count many of them now as friends and I am eager to travel the world and meet them. IE brought to me another passion in my life: blended education. I strongly believe in the power of online education to equip students to break free from the limitations of brick and mortar classrooms and improve their skills to research, innovate, be flexible and creative.

Then again, for family reasons, I moved to Lima and continued involved with IE thanks to the flexibility of the blended programs.

In Peru I worked at Universidad del Pacifico were the quest for impact drove me to work on corporate social responsibility and social entrepreneurship. I felt excited to work with entrepreneurs eager to solve social and environmental problems through profitable business solutions. I truly believe that business can and should drive transformative societal change to achieve a more equitable future. I still teach economic environment because I believe it is the key to understanding the challenges and options available to entrepreneurs at the country level, but my research is on social entrepreneurship and I work as a speaker and mentor on sustainable entrepreneurship issues. I particularly enjoy working with female entrepreneurs and understanding the particular challenges women face and overcome. Now I am back in Geneva where I continue to develop this line of work.

As Madeleine Allbright said “It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.” It took me while to find my way and space to have a positive impact and I appreciate IE for giving me a platform to do what I love.

Bio: Vanina is an Adjunct Profesor for IE Business School, Spain since 2005 were she teaching Economic Enviroment and Country Analysis. She is also a Professor and Chair of Sustainable Entrepreneurship and Social Inclusion at Universidad del Pacifico, Peru. Vanina has also been the Dean of the Graduate School of Business from 2014-2016. She currently lives in Geneva Switzerland.  She holds a Ph.D. in Business Administration and M.A. in Economics from the University of Memphis, USA and a “Licenciatura” in Political Science from the University of Buenos Aires. Vanina has worked as a researcher and consultant for different international organizations in Switzerland (UNCTAD, ILO, UNDP and UNOPS), Spain (IUDC UCM, Observatorio de Responsabilidad Social Corporativa de Madrid, Centro de Estudios Económicos Tomillo and the European Commision) as well as in Peru (UNDP, AECID and Ministry of Labor). She specializes in sustainable business models, CSR, and gender studies.


Formentera’s Save Posidonia Project was pleased to be invited by IE’s Net Impact club to participate in Global Village 2017! We had the opportunity to experience the incredible atmosphere and to share our story with hundreds of students. Many of you requested additional information, which we are please to provide below. Please do not hesitate to get in touch with us via our website!

+ Info: http://www.saveposidoniaproject.org

The Save Posidonia Project is a pioneering project in the western Mediterranean. Posidonia oceanica is a threatened sea grass species that is of vital importance to Formentera now and for future generations. Through this initiative, the Island Council of Formentera promotes sustainable tourism and raises funds for the conservation of the Posidonia oceanica sea grass species. Please help us to save a m2!

Help us save itSponsor m² of Posidonia Oceanica




IE Global Village 2017: Your Home, Our World

Written on June 1, 2017 by Campus Life in Geographic

“We may have different religions, different languages, different colored skin,
but we all belong to one human race.”
~Kofi Annan

Although the world is present at IE every day, it comes alive at Global Village! On May 18th IE Net Impact club hosted Global Village 2017. The atmosphere was electric as participants ate their way around the world, swayed to music from all corners of the globe, admired the talent of those who rocked the stage, and learned about the countries IE students call home.

A huge thank you to all of the students, coordinators, staff, and volunteers who made Global Village 2017 a resounding success!

Take a look at this year by the numbers…

506 tickets sold, plus numerous staff volunteers, for the largest turnout in eight years!
113 nationalities represented by IE students this year!
32 booths hosted by students and volunteers, which is the most in the history of Global Village!
12 performances!
10 Amazon gift card winners!
1 round trip for two to NYC courtesy of Delta Airlines! Congratulations Bouchra Guerrab!

To view photos of the event please click here


Cynthia Mburu: “No day is ever the same in IE”

Written on June 1, 2017 by Campus Life in IE Stories

Cynthia Mburu
International MBA January 2017 student
Coordinator of IE Women in Business Club
From: Nairobi, Kenya

As the popular political saying goes, “If you are not on the table, you are on the menu”. This could not be more true in the business world. With the rise of automation and innovative disruptions, professionals are now forced to step up by adding tangible value in the organisation or else face the cut. During my search for an MBA school, I felt that IE Business School was well ahead of its time in understanding what the market expects of professionals now and in the future. It is for this reason that I decided to apply for the International MBA at IE.

No day is ever the same in IE when you have over 40 nationalities in one class. In my last five months as a student, I have forged new friendships, learnt about new cultures, cultivated trust in teamwork, understood more about myself and most importantly, I have learnt that making mistakes is the best way to grow. I believe that mistakes help us to unlearn the old ways of doing things to pave way for new and the vibrant techniques. With the effort of thought-provoking professors, IE has taught me to ask: why, where, how and what can be done differently. I have learnt that challenging the status quo is not cool, it is imperative.

Growing up in a family of four girls in Kenya, I have always felt the presence and influence of women in the social space. In my previous role as a Senior Risk Advisory Consultant, I understood the importance of mentors in the professional sphere. My workplace mentors constantly challenged me to take on more responsibilities to spur my growth. In IE, the ‘Women in Business’ Club has provided a platform for mentorship and active participation for women. As a leader in the club, I have been inspired by various speakers (both men and women) to constantly be ready to embrace change and ambiguity in a fast-paced world. Indeed, women have attained great achievements in the workplace. However, more must be done. By showcasing ‘Bold and Daring Women’ who excel as ‘Captains of the Industry’, my IE Blue print is to encourage more women to step up to new challenges by showing up and sitting at the decision table. To those that dare, the world is their Oyster!

Bio: Cynthia Mburu is a full-time International MBA candidate at IE Business school. She is a leader of the IE Women In Business club. She holds a B. Commerce degree from University of Nairobi with an ACCA certification. Prior to joining IE, Cynthia was senior fraud risk and financial crime consultant at Deloitte East Africa. She has five years consulting experience in both public and private sector in sub- Saharan Africa. She is an art enthusiast, lover of nature with a passion for mentorship.

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