strategy club, Challenging the CustomerOn May 16th, IE Strategy Club hosted Mr. Bernardo Centrone, Country General Manager for Southern and Eastern Europe Countries at Orange Business Services. Bernardo gave a lecture with the theme “Challenging the Customer: A Strategy for Southern Europe”. As Southern Europe is, like many parts of the world, hit by the financial crisis, it was a very relevant topic in the current context. It was interesting for us as Strategy Club to learn from Bernardo the strategy used by him and his team to manage and achieve the company’s objectives and target profitability for this sophisticated region.

Bernardo shed light on various areas such as the traditional versus Orange specified sales model, the different profiles of sales managers and where each one is best fit, Orange Business Service’s objectives, and its current foot print and market share. He also gave examples of current key accounts and how they managed to increase the chances of making them sign a contract with Orange. Bernardo also spoke about the consultative sales versus the challenging sales and why the latter may be more successful nowadays. Last but not least, he told us about the main customer loyalty drivers. After his engaging presentation, there was a lot of interest in the Q&A session.

The session lasted for one hour. The audience were from a variety of IE masters programs which reflected the diversity of IE and added flavor to the whole discussion during the session.


We are extremely happy to announce that our IE Net Impact Chapter has achieved “Gold standing” among the world’s Net Impact Chapters, based on their achievements this past academic year. This means that our IE Net Impact Club is part of the 24% of Net Impact chapters to receive this top standing. That places IE in the top quartile of global Net Impact chapters.

tanya y quentin

Tanya Shariff and Quentin Werrie, former Presidents of IE Net Impact Club

According to NetImpact.org, the 2013 Gold and Silver chapters are leading the way for Net Impact’s global network of more than 300 chapters: “these chapters go above and beyond basic requirements, offering their local members a wide variety of unique opportunities to make an impact on campus, in the workplace, and in their local communities”.

On behalf of the Campus Life office and IE we would like to congratulate and thank our IE Net Impact Club coordinators and members for their amazing job and effort throughout the whole year!!!


IE Global Village 2013 Code of Conduct

Written on June 10, 2013 by Campus Life in Other Activities

(*Spanish version below)

The objective of Global Village 2013 is to celebrate cultural, artistic and gastronomic diversity of IE community within an institutional and academic environment. Thus, in order to make sure that the event is sustainable and runs smoothly and peacefully, all the participants have to adhere to the following code of conduct:

  1. The participants will have to consume alcohol responsibly. The organizers of the event and security guards will have a right to expel from the event those who show symptoms of drunkenness.
  2. It is strictly prohibited to bring any alcohol to the event from the outside. In such case the alcohol will be confiscated by the security at the entrance. The consumption of alcohol will be limited to 2 drinks per person which can be obtained at the Bar.
  3. Disrespectful or violent behavior will not be tolerated. Any activities violating IE Code of Ethics will be subject to commencing the established procedures.
  4. All the participants should respect the environment and maintain the facilities clean.

Those who do not comply with the above code of conduct and/or IE Code of Ethics may be expelled from the event without prejudice to additional academic sanctions.


GLOBAL VILLAGE 2013 tiene por objetivo la celebración de la diversidad cultural, artística y gastronómica de todos aquellos que conforman la Comunidad IE, dentro de un entorno académico e institucional. Por lo tanto, y con el fin de hacer de este acto un evento sostenible y que se desarrolla con total normalidad en un ambiente distendido,  todos los participantes deben atenerse a las siguiente normativa:

  1. Los asistentes deben hacer un consumo de alcohol responsable. Los miembros del Comité de Organización y de Seguridad se reservan el derecho de expulsar del evento a todo aquel que presente síntomas de embriaguez.
  2. Queda terminantemente prohibido introducir bebidas alcohólicas del exterior, procediéndose a su requisa en el control de acceso al evento. El consumo de bebidas alcohólicas estará limitado a 2 consumiciones por persona que se podrán adquirir en el Bar.
  3. No se tolerará ningún acto de carácter irrespetuoso o violento. Cualquier tipo de conducta que viole el Código Etico de IE, será objeto de apertura del proceso establecido.
  4. Se ruega a todos los asistentes ser respetuosos con el entorno y mantener limpias las instalaciones.

Cualquier participante que incumpla la presente normativa y/o el Código Etico de IE podrá ser expulsado del evento, sin perjuicio de las posibles sanciones adicionales que se deriven desde el ámbito académico. 


Interview with a club: IE Running Club

Written on June 3, 2013 by Campus Life in Other Activities, Sports

running club in retiroWho are we?

IE Running Club brings together current students, alumni and staff of IE who share a common interest in running. This is a club for regular runners and beginners alike as our members cover everything from casual joggers to ultra marathon runners. We use the club as a platform to share running tips, routes, training schedules and to find people at our pace to run with.

Current Coordinators

Our club coordinators are Ana Elisa Gil, Shawn Leamon and Vinay Paulose.

ana gilAna is a Venezuelan engineer, specialized in Digital Marketing who did the Masters in International Management with a dual specialization in Marketing and Sales, and Digital Business. She currently works in Online Marketing at BMW España. Her running objectives for 2013 are to run an average of 10k per week and improve on her last 10k mark which was 55’17”.

shawnShawn has a background in finance in New York City.  He enjoys the challenge of running the marathon and ultra-marathons on both roads and trails.  His favorite run is a few hours getting lost on the winding trails of Casa de Campo in Madrid.


Vinay Paulose - PresidentAnd the third coordinator is Vinay  Paulose. Vinay is a Supply Chain Engineer working in the field of shipping and logistics. His interests include scuba diving, skiing, surfing, travelling and of course, running. Vinay is a leisure runner who, after a long day of class, enjoys a good run to explore the remotest corners of Madrid.


Club Activities

1. We meet every Sunday at 7PM for a run. The meeting point is normally decided on a couple of days before and posted on the IE Running Club Facebook page. We try and change the locations around to see different parts of Madrid.

2. Every Tuesday at 6-7PM we run at Parque Retiro with the VidaFit running club, run by a partner Breanne Kiefner. This is usually followed by beers at the James Joyce pub.

3. On Thursdays at 8PM there is the Nike run which many members of the club take part in. This is a great way to meet local runners from Madrid. The run starts from the Nike store on Gran Via and the routes change every week.

4. Besides the regular events members of the running club regularly take part in marathons across Europe and competitions such as the MBAT and IESE Spring Games. Many of us from the Club ran the Rock and Roll Madrid Marathon in April in IE colors. We were also the runners up cross country team at the 2013 MBAT held at HEC Paris.

Our Vision

The club strives to continue being a healthy and fun way of seeing Madrid and meeting people across different courses at IE. If there is a running event happening in or around Madrid, we will be there to represent IE.

Get in touch and participate!

To be a part of the action, you can join the ‘IE Running Club’ on Facebook.   

Here, members post a variety of running related information and we schedule running meets and events.


Who are we?

IE Family Business Club has the purpose to create an informal platform where all IE students involved in family business matters can share their experiences and learn about all relevant family business issues for IE students. The trusted environment that will be created through the agreement of confidentiality will provide the opportunity to gain insights for a sustainable future of your family and its business.

The club intends to set-up its activities such that these are complementary to the Family Venture elective, lectured by Cristina Cruz Serrano.

Current Coordinators

Ricardo PinedaRicardo Pineda, IMBA November 2012

Bachelors Degree in Economics in the Universidad de los Andes, Bogotá, Colombia. After graduation I started creating a Microfinance company in Colombia. Then in 2008, joined Compartamos Con Colombia, a social and sustainability consultancy firm. There I had the chance to work with multinationals, the Colombian Government and multilateral organizations on strategic development, social innovation, entrepreneurship and sustainability projects. After the MBA I am planning to start my own company and also getting involve in the Board of Directors of my family business, increasing the third generation participation in the business.

Since two years I have been actively involved in the Family Business Network (FBN) in Colombia, through conferences and workshops. Through this involvement, my family and I are learning from different experiences how to handle conflict and succession.

Laura VelezLaura Velez, IMBA November 2012

I have a bachelor degree in Business Administration from Universidad de Los Andes, Bogotá, Colombia. While I was still in school, I got an internship at Procter & Gamble in the marketing area, after graduating they offered me a full time job which gave me the opportunity to work with different brands such as Head & Shoulders and Ariel and get a good knowledge on marketing. After four years I decided to quit and join the family business, a real estate company especially focused on the low-income market. My father and my uncle founded the company 20 years ago.  Since three years ago we are members of the Family Business Network (FBN), which helped us to realize about the importance of working on the family constitution and the succession plan. I feel really passionate about the family business topic, therefore I lead the elaboration of the family business constitution and a family strategic planning for the next 15 years.

Maria Paula ZamoranoMaria Paula Zamorano, IMBA November 2012

Bachelor degree in International Business Administration from La Sabana University, Colombia. After working at Cemex in Human Resources for Latin America and the Caribbean I created my own business in companionship of a friend. Nowadays we are in 10 countries around the world and new partners have joined the company. My main goal since very young was working in our family business (automotive industry) so I decided to join the company. I have been working there for more than 2 years as Administrative Director focusing mainly in the design of organizational processes. The most important thing and one of the reasons for doing an MBA is to ensure the longevity of our business. Being part of the second generation has many challenges and I feel the need of learning and understanding more about how to work inside my family business in order to have a balance between my professional and personal life.

Santiago GutierrezSantiago Gutierrez, IMBA November 2012

Industrial Engineer. Started my professional career on a German Biomedical company called Fresenius. I worked on the financial department for 4 years. After this experience I quit my job to start my own business: food catering and cafeteria services for office buildings. After 2 years I sold the cafeteria business unit and started a car dealership company with some associates.

Since I started my profesional career I’ve been involved in my family busines by attending some board meetings and being in constant contact with the financial reports of the different companies. Given that I am from the third generation is not easy to be formerly involved and this is why I’m interested in following the necessary steps to help in the sustanability of the family business.

Allard HeeremaAllard Heerema, IMBA November 2012

After completing my BSc Civil Engineering and MSc Offshore Engineering at Delft University of Technology in The Netherlands, I started working as a Junior Project Engineer at Delta Hydrocarbons, a small oil company start-up. When this company seized to exist, I went working at Chevron E&P Netherlands and after four years of professional experience I decided to do my MBA at IE. After the MBA I am planning to start working at our family business Allseas in which I am part of the second generation.

Since five years I have been actively involved in the Family Business Network (FBN), both in The Netherlands and the international organization, through conferences and workshops. Through this involvement, my family and I are taking steps to ensure continuity of the company and harmony within the family.

Club Activities

All activities are focused on the opportunity for all involved to share experiences, discuss and learn from speakers and each other. We organize monthly sessions with speakers and associated discussions on topics related to the complete spectrum of family business issues. After that there will be the opportunity to continue to share the findings and experiences through informal drinks.

In addition we organize monthly lunches which are open for all interested to informally discuss any issue that comes up.

Our Vision

Furthermore we plan to organize a trip to a region in Europe and visit several family businesses during the fall and a symposium in November/December.

Get in touch and participate!

Join us through IE Communities and our Facebook page. Our club can add optimal value if all our members are actively participating in our activities. We will be delighted with help for our organizing the several events that will take place.

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