26
Feb

Yvonne Krywyj about IE experience

Written on February 26, 2013 by Campus Life in Other Activities

Yvonne KrywyjYvonne Krywyj, IE IMBA alumna, speaks about the IE experience in an excerpt from her article “Why Bother Doing An MBA That’s Not Ranked In The Top Five!” in BusinessBecause:

“I chose to attend IE Business School for two reasons. Here, I find myriad opportunities for students interested in social business and sustainability, the areas I wanted to pursue as a career. In addition, as I’d never lived outside the US, I needed international experience. The school’s location in Madrid and diverse student body would give me the chance to live in a foreign country, learn another language, and work with multinational teams.
 
During my year at Madrid, I did all those things and more, availing myself of every possible opportunity to get involved in social business. As a member of the Board of Net Impact, I organized Impact Weekend, a social business plan competition. This event offered me the opportunity to learn what impact investors look for in a social business.
 
During the summer, I participated in the Emzingo NexGen Program, a social business and personal development fellowship that placed MBA students on consulting projects with social enterprises and NGOs in South Africa.
 
My consulting project entailed developing a strategic plan for a new product rollout for Zazida Institute of Entrepreneurship, an educational institution for aspiring entrepreneurs in Africa, as well as undergoing leadership training and advising on a social business case. This experience afforded me my first opportunity to both work in social business and work in a developing country and to learn about the educational and entrepreneurship ecosystems in South Africa.
 
Because of this, I was invited to join the founding team of Next Generation Lab, a start-up that reached the finals of the school’s Venture Lab start-up incubator competition. Next Generation Lab is an accelerator for family businesses and SMEs in emerging markets that is now launching operations in Johannesburg. Its mission is to transform family businesses and SMEs into engines for economic development and job creation.
 
Taken as a whole, my MBA was valuable not for the coursework alone, but for the opportunities it afforded me to plunge headlong into the worlds of social business and entrepreneurship in emerging economies. It is these opportunities, rather than the courses or the degree, that enabled me to change location, sector, and function, and land my first post-MBA job in my chosen field, a consulting project at Yunus Social Business.”

Don´t forget to read the full article in BusinessBecause!

25
Feb

Japan New Year Party

Written on February 25, 2013 by Campus Life in Geographic, Other Activities

DibujoOn January 25th, IE Japan Club held “Japan New Year Party” at International Continental Hotel.

New Year’s Celebration is the most important gathering in Japan and we enjoy traditional food and activities.

In our party, we provided Japanese food like Sushi and Tempura, open bar including Japanese Sake and following contemporary cultural performance and activities.

– Tea ceremony
– Japanese Calligraphy
– Origami (Paper Holding)
– So-ran bushi (Japanese Dance)
– Japanese quiz
 
Dibujo2Approximately 180 IE students attended this event and enjoyed Japanese culture.
 
A special thanks goes to all of the hardworking IE Japan Club members especially to Yui Hamasaki who took the initiative in organizing this event.

As a next big event, IE Japan Club will organize “Japan Trek” during Mar. 24-31. If you are interested in further information about activities of our club, join our Facebook group, IE Japan Club Madrid Chapter !

  Dibujo3Dibujo4Dibujo1

18
Feb

Interview with a Club: IE Entrepreneurship Club

Written on February 18, 2013 by Campus Life in Other Activities

Who are we?

Our mission is to foster the spirit of entrepreneurship among IE students. We focus on organizing events that will inspire and help entrepreneurs, especially in the phases of 1) deciding to become an entrepreneur and 2) turning your idea in a real company.

IE Business School was founded by entrepreneurs and has tremendous focus on developing and honing the skills of entrepreneurs. We have our mission and objectives aligned with that.

Current coordinators

From left to right: Paal, Deep, Denny, Tim, Tarek.

Denny Morawiak (President) – IMBA-April – Co-founder of Golsie and current participant in Venture Lab. Denny comes from Germany with passion for Speed Skating, Basketball and Running.

Tim Neidhardt – IMBA April – Played competitive Tennis and currently participates in Venture Lab with PeopleSports. Tim comes from a family business background in Germany.

Deep Mehta – IMBA November – An entrepreneur who started his own clothing company called Bombay Clothing Company based out of Mumbai, India. Deep is also the Social Media Manager of the Club

Paal Ringstad – MIM September – His passion is understanding the mechanisms and structure of the human mind. He wishes to start his own private school in the future, where he can apply and develop powerful and efficient learning tools. Paal is from Norway but speaks also French, Spanish and Portuguese.

Tarek Abou Nassar – IMBA November –  Prior to starting his MBA, Tarek worked for several years contributing and growing his family business in hospitality and services in Lebanon; he is passionate about the video games industry and sports.

Elias El Hayek – IMBA November – Having previously worked with young entrepreneurs, business owners and startups, Elias has built a good understanding of an entrepreneurial mindset and has developed a passion for  innovation and creativity, Elias is Lebanese, he speaks Arabic, French and English. 

Club activities

We have 3 categories of events:

1) The creative crunch: This is a brainstorming event where students come together in a casual atmosphere to explore and develop potential business ideas.

For aspiring entrepreneurs that look for an idea.

2) The pitch night: Startup teams get the opportunity to present their idea in front of fellow entrepreneurs. They receive critical feedback on their business models and presentation techniques.

For founders that want to test their idea.

Luis Iván Cuende talking about tech-entrepreneurship at a young age

3) The speaker series: This is our flagship event series, where we invite inspirational entrepreneurs and investors to come and talk about their successes and failures. In 2013, we had already Raul Valdes Perez who presented his book: “Advice is for winners” and Luis Ivan Cuende who talked about tech-entrepreneurship at a young age (he had started 3 companies by the age of 17).

For everyone – really!

Our vision

For us, IE is about entrepreneurship. Going forward we want to:

– Continue to bring great speakers to Campus and offer at least one event per month.

– Facilitate interaction between the local startup ecosystem and the international IE community.

– Raise the profile of the club by co-operating with the entrepreneurship clubs from other top business schools.

Get in touch and participate!

You should join our Facebook page IE Entrepreneurship Club and also sign up through ieCommunities portal to receive regular updates about what is going on.

We are also present on LinkedIn.

If you want, you can also send us an E-Mail.

Other than that – Find us and talk to us on Campus!

We are always looking for talented people that want to help with Club activities. Also, if you personally know an entrepreneur/investor who has an inspiring story to tell – hook us up!

15
Feb

Campus Life on Facebook

Written on February 15, 2013 by Campus Life in Geographic, Other Activities, Professional, Social, Sports

More exciting news at Campus Life – we are finally on Facebook!

If you want to get the latest news about the most interesting events, activities on campus and more, check it out! We hope you will like (and “like”) it!

14
Feb

On 28 January, the IE Emerging Markets Club hosted a panel discussion on the luxury goods market in the emerging economies known as the “BRICs” (Brazil, Russia, India and China). The event was held in Aula Magna and featured presentations from four esteemed panelists who shared their insights from years of experience developing luxury brands in a BRIC market. 

The panel event was the brainchild of board member, Elena Llagostera (PSUL 2012), a graduate of IE’s Executive Masters in Luxury Brands Management. Elena is herself experienced in the luxury sector when she was a Product Manager with Hedonai Beauty Centers. Elena organized the event in response to overwhelming interest from members of the Emerging Markets Club, which boasts a membership of over 1,700 alumni and current students. 

“This was a unique opportunity to take advantage of IE’s strong global network and to educate the community about a fast-growing and promising market”, said Elena. 

Sara Beneroso (IMBA 2013), a board member in both the Emerging Markets and Luxury & Fashion clubs with experience in Shanghai’s luxury market noted that “with growth opportunities, come challenges.” “For instance, the lack of awareness about luxury brands in the emerging markets makes brand education very important in order to improve customer loyalty”, says Sara.

The first presentation centered on Brazil and was delivered by Livia Fukuda (IMBA 2011), Clienteling Manager at the Louis Vuitton Store in Barcelona. Her presentation highlighted growth opportunities in Brazil, where the luxury market is growing at 12% – triple the rate of the economy. Furthermore, Livia’s presentation mentioned two challenges – labor shortage and high import taxes – as well as the unique local practice of paying in multiple installments. 

The Russian luxury market was presented by panelist Antonina Hoppenrath Skorobogatowa (EXMBA 2005), VP of International Sales for the Middle East, Europe, Russia and Central Asia with the Spanish jewelry brand Carrera y Carrera. Antonina described a few particularities of the Russian luxury consumer. For example, while Western taste is skewed towards understatement and individuality, the Russian consumer typically has a preference for opulence, which could be traced to the ornamental aesthetic style of the Orthodox Church. Entry barriers in this market include luxury taxes and complex administrative burden, which encourage brands to enter the market through exclusive distributorships versus retail stores. 

The third panelist, Juan Carlos Martin (IMBA 1997) spoke about the Chinese and Asian market, tapping into his 15-year career in the luxury and retail industry, including several years as Retail Outlet manager for Loewe of LVMH Group. Juan explained the different stages of luxury market evolution.

Finally, Pradeep Bhargava, philologist and international trade specialist, spoke about the Indian market. He introduced India’s history with luxury spanning from the royal princes (“maharajas”) of pre-colonial times, to post-independence minimalism (typified by Gandhi) to recent resurgence after market reforms. Pradeep explained that – while Western luxury brands dominate automobiles, watches and yachts in India – local consumers prefer homegrown designers for jewellery, clothing and leather goods given the market’s appreciation for ornate craftwork. However, Pradeep also illustrated some examples of Indian aesthetics being exported and elevated onto the world stage, including Louis Vuitton’s recent ad campaign romanticizing India’s glorious history. Pradeep is currently a Consultant at Pangea 21 Consultora Internacional and founder of Indavant Consulting where he is working to introduce Mediterranean lifestyle products and brands in Asia.

The “Luxury in the BRICs” panel was the third event hosted by the Emerging Markets Club since December 2012. This and past activities – including a panel on “Expat Opportunities in China, Hong Kong and Singapore” and an “Emerging Market Investor Call” presented by HSBC – reinforce the club’s stated goal of enlightening future leaders about the opportunities of emerging economies across various industries, including banking, luxury, energy, tourism, telecoms to entrepreneurship to name a few.

The Emerging Markets Club maintains a Facebook page as a means for tapping into the IE community’s collective wealth – and diversity – of resources and capabilities in the emerging markets.

The author, Virgil Esguerra (IMBA 2013), is a board member of IE’s Emerging Markets and Finance clubs.

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