Posts Tagged ‘ie communication club#8217;

15
Jun

Communication Day

Written on June 15, 2017 by Campus Life in Professional

June 7th, 2017, Madrid – The IE Communication Club had the pleasure of hosting the annual Communication Day in the Paper Pavilion under the theme “Experience the power of Communication”.

The Communication Day is a unique opportunity to share ideas, learn from experts, build an exceptional network and enjoy the possibilities that the field of communication has to offer.

This year a variety of leading professionals from different industries were invited to share their insights and expertise. Our first speaker was, Carmen Juan-Aracil, the former Marketing Director of Porsche Iberica. She talked about the importance of creating a successful customer experience at Porsche. The second speaker was Cristina Vicedo, General Manager at FutureBrand Spain as well as Professor at IE. She talked about crafting brand strategies and identities whilst sharing in-depth examples from her professional life. Inés Arnal, Marketing Manager of Heineken was third and shared her insights about working for a global FMCG. She shed a light on the current challenge Heineken is facing with the launch of its line extension “Heineken 0.0” and how they are tackling this challenge from a communication perspective. After this presentation, Isabel Eva Bohrer, one of the directors and founders of ROOSTERGNN, described how to create content for the web and shared her insights on how to differentiate yourself in the saturated field of digital communication and journalism.

The last event on the agenda was an interactive panel moderated by Laura Illia with IE alumni graduates from different HST programs. They shared their life and work experiences after graduating from IE. The participants of the panel were Marta González Pérez, Rosario Garcia Company, Monica Vicente, Keunwoo Kim and Sandra Zobel de Ayala. After graduation, they found jobs in the following companies: L’Oréal, Schweppes Suntory, Fjord, Llorente y Cuenca and Ogilvy.

The IE Communication Day ended with a networking cocktail on the lawn of the paper pavilion,  where visitors enjoyed cheeses sponsored by Martin Afinador and beers provided by Heineken while talking to the amazing speakers of the day and discussing their learnings from the afternoon.

The Communication Day was organised in cooperation with Campus Life and IE Talent & Careers. Overall, the IE Communication Day of 2017 has been very successful with a total of 90 visitors, 4 keynote speakers, 2 IE professors, 5-panel members. In total, 9 companies were present.

We want to thank everyone who made this year´s Communication Day an unforgettable experience!

27
Mar

Crisis Communication & Management

Written on March 27, 2017 by Campus Life in Professional

On Tuesday 21st of March 2017, the Communications Club had the immense please of hosting Arturo Pinedo, Partner and Managing Director of Llorente & Cuenca – expert in the field of Crisis Communication, to share his experiences and learnings.

Students and alumni from different programs at IE were treated to an informative talk and multimedia presentation held in Maria Molina 2, where they learned about the many ways and common mistakes that are often made when dealing with large scale crises in the corporate world. Mr. Pinedo examined and explained the many success and failures that have resulted in some of the world largest companies. Furthermore, he described the long term effects from these crises.

Mr. Pinedo talked about companies such as, BP, Lehman Brothers, Enron, and Samsung as well as the common and often obvious mistakes that were made when dealing with the crises these companies went through. 

A lively debate followed the presentation which carried on to a cocktail reception, where the audience was able to mingle and discuss their learnings.

10
Apr

Welcome party for new IMBA Students April 2014 intake

Written on April 10, 2014 by Campus Life in Social

gabanaOn March 29th, IE Social Club and IE Communications Club jointly organized an event to welcome the April 2014 IMBA intakes at Gabana.  Students from different programs gathered to enjoy free entrance, cocktails at discounted prices, and nice music while networking.

We would like to say “Welcome to IE Family” and wish them success and fun in their new home!

Thank you to all attendants to the event!

 

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