Posts Tagged ‘ie emerging markets club#8217;

11
Mar

Photo 28-11-12 9 07 12 PMWho are we?

Our club’s mission is to raise awareness about the importance of emerging markets in today’s global business landscape. Our objective is to organize a series of activities to help our members learn about the intricacies of emerging markets and facilitate a connection with professionals from different sectors and regions. The club employs a holistic view that cuts across economic, political, social and cultural disciplines and bridges countries in all six major continents.

Current coordinators 

Elena Llagostera (Executive Master in Luxury Brands Management, Feb-2012): With more than seven years of experience in Marketing and Advertising for leading international companies in their industries (skincare, telecommunications, consumer goods and airlines) within different markets (US, France, Portugal and Spain), Elena can provide a 360-degree view of strategic marketing projects. Email: elenallagostera@gmail.com

Sara Beneroso Prats (IMBA Dec-2013): With a natural flair for cultural adaptability Sara brings to the club 6 years experience working in China across sales and marketing functions in the luxury and travel sectors. Email: sbeneroso.imba2013@student.ie.edu

Eduardo Fernández (GSMP 2012 and GEL 2013): VP at Research in Motion, Mediterranean countries. Digital emigrant, gen X geek, 15 years in wireless tech and mobile internet. Twitter: @efernandez www.edblogging.wordpress.com

 Anosh Pardiwalla (IMBA Dec-2013): Worked for a start-up trading company supplying goods and services to the Oil & Gas & Steel sector for over 3 years. Represented Brazilian, Italian, Chinese and American countries in the Indian and foreign markets. Anosh has a good idea of the linkages between developed and developing economies. Email: apardiwall.imba2013@student.ie.edu

Namrata Raina (IMBA Dec-2013): After working for 2 years as an engineer in a business analyst role with HSBC, Namrata started her own venture of Serviced Apartments and Guest Houses (now 1.5 years old) in India. She brings to the board her expertise in Sales, Marketing, and Business Development in the Hospitality Sector. Email: nraina.imba2013@student.ie.edu

Virgil Esguerra (IMBA Apr-2013): Virgil has 6 years experience as a Hong Kong-based Emerging Markets FX and Fixed Income Strategist and brings to the board a passion for international finance, political economy and adventure travel. He is also on the board of Finance Club and IEOut. Email: vfernandez.imba2013@student.ie.edu

 Club activities

• Since we are an ‘affinity club’, we have a unique opportunity to present activities that cut across many interests, professions, industries and regions – as long as they relate to the ‘emerging markets’. We’ve been quite active these last few months. Most recently, we hosted a panel discussion on “Luxury in the BRIC Markets”, held on January 28th and featured seasoned professionals from the luxury industry representing all four BRIC markets (Brazil, Russia, India and China) companies such as Carrera & Carrera, Loewe, Louis Vuitton and Pangea 21 International Consulting. The IE blog describes the event in detail.
• On January 17th, we co-sponsored with the IE Finance Club an “Emerging Markets Client Call”. It was a unique opportunity to listen to a live investor conference call featuring HSBC analysts from New York, London and Hong Kong present their multi-asset 2013 outlook for equities, fixed income and currencies in Latin America, Asia-Pacific and Eastern Europe/Middle East/Africa.
• In November, we hosted a career and job search-related panel looking at “Expat Opportunities in China, Hong Kong and Singapore”. This panel featured guest speakers from Hudson Recruiting and the China-Spain Chamber of Commerce as well as IMBA students who have lived in Shanghai, Hong Kong and Singapore.

Photo 29-1-13 8 02 33 PMOur vision 

We are now looking at two upcoming events to be held this spring. The first one will focus on Sub-Saharan African growth, and for this one we will be counting with a very special guest: a faculty member. The second event will bring a series of professionals that will unlock for us the secrets of consumer behavior in South America.

The best activities develop organically from the interests of our members, so we are always looking for ideas to help us guide and inspire our event program, so please don’t hesitate to talk any of our board members if you have any suggestions for future activities.

Get in touch and participate!

You can contact us either via IE Communities or Facebook.

We highly encourage our members to share information with us relating to emerging markets.

14
Feb

On 28 January, the IE Emerging Markets Club hosted a panel discussion on the luxury goods market in the emerging economies known as the “BRICs” (Brazil, Russia, India and China). The event was held in Aula Magna and featured presentations from four esteemed panelists who shared their insights from years of experience developing luxury brands in a BRIC market. 

The panel event was the brainchild of board member, Elena Llagostera (PSUL 2012), a graduate of IE’s Executive Masters in Luxury Brands Management. Elena is herself experienced in the luxury sector when she was a Product Manager with Hedonai Beauty Centers. Elena organized the event in response to overwhelming interest from members of the Emerging Markets Club, which boasts a membership of over 1,700 alumni and current students. 

“This was a unique opportunity to take advantage of IE’s strong global network and to educate the community about a fast-growing and promising market”, said Elena. 

Sara Beneroso (IMBA 2013), a board member in both the Emerging Markets and Luxury & Fashion clubs with experience in Shanghai’s luxury market noted that “with growth opportunities, come challenges.” “For instance, the lack of awareness about luxury brands in the emerging markets makes brand education very important in order to improve customer loyalty”, says Sara.

The first presentation centered on Brazil and was delivered by Livia Fukuda (IMBA 2011), Clienteling Manager at the Louis Vuitton Store in Barcelona. Her presentation highlighted growth opportunities in Brazil, where the luxury market is growing at 12% – triple the rate of the economy. Furthermore, Livia’s presentation mentioned two challenges – labor shortage and high import taxes – as well as the unique local practice of paying in multiple installments. 

The Russian luxury market was presented by panelist Antonina Hoppenrath Skorobogatowa (EXMBA 2005), VP of International Sales for the Middle East, Europe, Russia and Central Asia with the Spanish jewelry brand Carrera y Carrera. Antonina described a few particularities of the Russian luxury consumer. For example, while Western taste is skewed towards understatement and individuality, the Russian consumer typically has a preference for opulence, which could be traced to the ornamental aesthetic style of the Orthodox Church. Entry barriers in this market include luxury taxes and complex administrative burden, which encourage brands to enter the market through exclusive distributorships versus retail stores. 

The third panelist, Juan Carlos Martin (IMBA 1997) spoke about the Chinese and Asian market, tapping into his 15-year career in the luxury and retail industry, including several years as Retail Outlet manager for Loewe of LVMH Group. Juan explained the different stages of luxury market evolution.

Finally, Pradeep Bhargava, philologist and international trade specialist, spoke about the Indian market. He introduced India’s history with luxury spanning from the royal princes (“maharajas”) of pre-colonial times, to post-independence minimalism (typified by Gandhi) to recent resurgence after market reforms. Pradeep explained that – while Western luxury brands dominate automobiles, watches and yachts in India – local consumers prefer homegrown designers for jewellery, clothing and leather goods given the market’s appreciation for ornate craftwork. However, Pradeep also illustrated some examples of Indian aesthetics being exported and elevated onto the world stage, including Louis Vuitton’s recent ad campaign romanticizing India’s glorious history. Pradeep is currently a Consultant at Pangea 21 Consultora Internacional and founder of Indavant Consulting where he is working to introduce Mediterranean lifestyle products and brands in Asia.

The “Luxury in the BRICs” panel was the third event hosted by the Emerging Markets Club since December 2012. This and past activities – including a panel on “Expat Opportunities in China, Hong Kong and Singapore” and an “Emerging Market Investor Call” presented by HSBC – reinforce the club’s stated goal of enlightening future leaders about the opportunities of emerging economies across various industries, including banking, luxury, energy, tourism, telecoms to entrepreneurship to name a few.

The Emerging Markets Club maintains a Facebook page as a means for tapping into the IE community’s collective wealth – and diversity – of resources and capabilities in the emerging markets.

The author, Virgil Esguerra (IMBA 2013), is a board member of IE’s Emerging Markets and Finance clubs.

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