IE Volunteers’ T-Shirt Design Contest 2019

Written on January 22, 2019 by Campus Life in IE Stories

The workshop was an initiative by IE Campus Life and it was held at the IE Creativity Center in Segovia, on Tuesday January 15th. Students from Design, Communication and dual degree in Business and Law attended and learned about the basic principles on design in order to create the new T-shirt for IE Campus Life Volunteer 2019. During the workshop students had the opportunity to develop and perfect their creativity and design skills, led by Álvaro Mehrgut, a reference of the design industry and chief of Baianai. Everyone experimented and came up with creative ideas and sketches but only one will have the privilege of having their design printed on the Campus Life Volunteers’ T-Shirt. The jury, composed of members of Baianai and Campus Life staff, will judge based on the originality and creativity of the proposals. The winner will be announced at the awards ceremony on January 30th during Creativity Day at Creativity Center. 


The New Year at Segovia’s IE Creativity Center had a great start on Wednesday January 9th, 2019. The works created by Bachelor in Design students during their first semester, were showcased in an exhibition themed Learning by Doing / Branding a Country. The exhibition reflected two projects that the students worked on. First year students worked on Learning by Doing project – an elaborate set of exercises involving fabricating different products with different materials. Some of the products were chairs, door handles, glasswork, wood joinery exercises, etc. The second year students worked on Branding a Country project, where each group of students was assigned a continent, and had to create a fictitious country and a brand and visual identity for it. The exhibition reflects all the work created by first and second year undergraduate students of Design during their first semester.

The launch of the Learning by Doing / Branding a Country exhibition was organized by Campus Life and counted on the participation of Program Directors Iona Gonçalves (Communication) and Edgar González (Design), as well as IE faculty, including Andrea Caruso (Caruso & Dalmas), Francesco Furno (Relaja El Coco) and his partner DJ Pablo Galeano, who closed the amazing evening by having everyone dancing their feet off, in the theatre room of the IE Creativity Center. The cocktail for the event was provided by the Bachelor of Design. The event welcomed all students, external guests, as well as local authorities like such as Segovia’s Town Hall Heritage Office.

The exhibition will be open to all IE students, faculty and staff members from January 9th through February 4th , 2019. The opening times of the exhibition are: Monday from 4:30pm to 9:30pm, Tuesday – Friday from 10am to 9:30pm, Saturday from 10am-8pm and Sunday from 10am-3pm.


The future of travel tech

Written on January 2, 2019 by Campus Life in Professional

From booking flights and check-in to arriving at the final destination, today’s modern traveller expects hyper-personal and frictionless experiences no matter where they are.

Last Month, the IE Technology & Innovation Club had the pleasure of welcoming several high-profile speakers from the travel technology industry discussing how changing traveller demands influence new business models. We had a lively and engaging panel discussion moderated by our club coordinator, Alissa Warne (IMBA ’18)

We welcomed:
• Guillaume Delaître, Sales & Program Management Director, Spain, Carson Wagonlit Travel
• Jose Garrido, Retail & Travel Lead, Adobe; and
• Pascal Clement, Head of Travel Intelligence, Amadeus

We ended with our speakers talking about their career in tech and how they got to where they are, and any advice they had for IE students, before opening it up to the audience for a general Q&A. Highlights included:

Evolution of the traveller experience

Compared to 20 years ago, the traveller experience has certainly come a long way. While there are certainly tradeoffs between better flight technology and better customer experience, there is no doubt that the way we book flights, travel and experience other countries has significantly changed. In 1998, people relied on travel agents, printed tickets and actual maps to make travel plans. In the early 2000s, customisation of the passenger experience was key. And today? Our panellists discussed the importance of leveraging passenger data – when they fly, how they search for and book flights, how much research is done before finally committing to a travel itinerary – to tailor highly relevant, hyper-personal travel experiences.

Airports are changing, too

The entire travel ecosystem is evolving and none more so than airports. The global travel industry has matured and grown exponentially, with the number of travel departures jumping from 600 million to US$1.3 billion over the past 20 years. Both airports and airlines have made good use of passenger data, with airports evolving into retail hubs to encourage passengers to spend more within their terminals, as well as leverage partnerships with airlines – Changi Airport in Singapore, for example, hands out free vouchers to passengers flying on Singapore Airlines transiting through Changi.

Virtual assistants are the future, but won’t replace human interaction… or will they?

One of the main concerns today is that chatbots or voice assistants will replace the human interaction. If yes, how can travel companies can still provide the human touch? How do we ensure customer satisfaction? Guillaume from corporate travel booking company Carson Wagonlit Travel agreed that chatbots are the future, but at this stage cannot replace the more advanced, empathy-driven conversations that humans can provide. Chatbots could certainly book simple point to point trips, or make our lives easier by resolving straightforward questions (with answers from a preset database), but not for complex trips, for example, a round-the-world trip with different departure and arrival destinations.

Another point of view was also offered – if chatbots provide us with better service, wouldn’t we rather use them as opposed to grumpy travel agents or airport staff? Not to mention the labour costs that companies save using chatbots in the long run.

In conclusion…

Thank you to everyone who came to our event and participated in the stimulating discussion, and also to our coordinators who made it: Ashley O’Mahony and Furqan Shaukat.


The Bright Side of the Moon

Written on December 20, 2018 by Campus Life in IE Stories, Social

On Wednesday 12th, the IE Charity Club held their first solo event: the first of a speaker series, this time on the topic of Mental Health. With the wrap up of November and the work we did with the Movember Foundation, which raises awareness for men’s mental health, as well as testicular and prostate cancer, it felt like the most natural next step would be to build on Mental Health. This was also a topic that the IE community was interested in working on and hearing about, via a Charity Club survey.

We were pleased to have a speaker and founder of iFeel, an online interactive therapy service that links patients and professionals, as well as a psychologist who is pursuing her masters degree in eating disorders. In addition, we were honored to welcome two IE students who spoke about their experience with mental disorders, OCD and depression.

The combination of the professional and personal points of view lead to some great discussions and we believe it’s a good first step to #BreakTheStigma.

Learn more about iFeel via their website https://ifeelonline.com/


IEOut and Allies. Amazon Recruiting and Networking

Written on December 20, 2018 by Campus Life in Professional, Social

The IE Out and Allies Club was very pleased to sponsor an Amazon Networking and Recruiting Event with David Rodriguez. David is a Senior Program Manager in Amazon’s Global Talent Management department and sits on the board of Glamazon, Amazon’s LGBT+ Affinity Group, in Madrid. David also has experience as a Process and Implementation Manager for TNT Express.
David spoke extensively about Amazon’s hiring process and the skills and values Amazon is seeking from potential employees. He took us step by step through Amazon’s application and interview process and gave students advice on how to best tackle each stage. David shared some of his own experience joining Amazon to illustrate the process even further.
Additionally, David spoke to us about the culture at Amazon and what it is like to work for the company. Specifically, David spoke about how Amazon is constantly reinventing himself and every day is “Day 1.” While David knows what his role will be for the next month or two, the company is constantly changing and thus people need to change with it. Students left the meeting with a better understanding of Amazon’s recruitment process and what their work life would look like if they worked at Amazon.

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