IoT: The Power of Data at Telefónica

Written on June 17, 2019 by Campus Life in Professional, Social

“The MAGIC of IoT is converting knowledge into wisdom thanks to the exponential growth of data”-Luis Simón Gómez

Last 12th of June Luis Simón Gómez (Global New IoT and Innovation Manager) was at IE doing a great presentation about the Power of Data in IoT hosted by AI & Big Data Clubs.

It is already well-known the majority of data was collected during the last 2 years and now there’s enough data as if stored in DVD´s, we were able to go to the moon 23 times. Data shared in real time is expected to grow to 20% by 2025, which could mean each person would have almost 20 IoT devices.

Having a look at the IoT path: from the initial step sensors to finally obtaining the knowledge, we reviewed how through connectivity you can send a piece of reality to transform it into data, store it in a platform and convert that physical aspect in a piece of value to make better decisions.

IoT has many different layers so is still a complex ecosystem, besides there is a huge concerned regarding security. The weakest point in these end to end services is the device and that’s one of the reasons why Telefónica applies security and operational analytics to detect, using Artificial Intelligence, any abnormal behaviour and anomalies in the network.

There are seven verticals (use cases) in the IoT framework of Telefónica, they provide the whole end to end solution besides connectivity and data management. From B2B to B2C, we reviewed all of them having in mind data analytics: what happened, why and what will happen. All solutions are smart from: mobilityproviding deep understanding in real time of driver behaviour, consumption or use of panic button, to retail companies trying to understand customers behaviours in the physical store so as to create unique experiences. In Energy and Industry the added value comes when analysing energy consumption and optimization of processes to make better decisions and reduce costs. Regarding smart Cities: waste and traffic management as energy consumption are the fields most demanded by city councils.

Although B2C is not a big market yet many devices are installed in vehicles providing information of future breaks, status of components or location, as other solution offers tracking people (most used in centres for old people care).

Telefónica wants to satisfy specific needs and its developing those use cases to offer better services for those companies who want to invest on value proposition.

By: Julia Agostinho de Souza Barros


Personal Branding, 21 May 2019

Written on June 10, 2019 by Campus Life in Professional

Interviewing is probably not the first thing that comes to mind when somebody thinks about Public Speaking. However, the critical skills that make one a great public speaker are very similar to those that help us perform well in the interview setting. Speech structure, use of the voice and the body and storytelling are all tools that will help us keep our audience or interviewers engaged. Still, there are some substantial differences between the two experiences, and that is why we partnered with IE Talent & Careers to create a unique feedback session.
During the session, our club members were able to practice answering very common interview questions while getting invaluable feedback not only from their peers but also from the Talent and Careers team. We had both Natalya Shustova and Juan Pablo Rodriguez who shared their extensive experience in coaching IMBA students on their careers. They helped our members navigate question such as “Can you tell me about your weaknesses?” or “Tell me about yourself”. Focusing on the content we had great guidelines around how to convert weaknesses into strengths and how to tell a story that ties to the job position.
Public Speaking Coordinators provided guidance on body language, engagement and length of the speech. We provided tips regarding how to engage with the interviewer and make sure that interest is maintained throughout the whole process.
As some of our stories at IE come to a close, we start looking forward to the future. We hope our club members found value in this experience as many set their eyes on the journey ahead.

See you next Tuesday!


The Road so Far, at IE, 14 May 2019

Written on June 10, 2019 by Campus Life in Professional

Our experiences are what shape us. But more importantly, it is our view of those experiences that shape our memories for years to come. When selecting a business school, university or program those ideals are front and centre, and with them comes a certain level of expectations. In a school like IE, there is so much on offer it can sometimes be difficult to prioritize our wants and needs, but those decisions are what directly affect our experience.
In this week’s session, we shared those experiences and life lessons from our time here at IE. We had the chance to hear some amazing, truly inspiring stories of hardship and challenge and how our members ultimately overcame adversity, placing themselves in the position they are today.
Prepared speeches give us the opportunity to contemplate our delivery, thoughts and structure, to be able to better portray our stories and draw a certain response from our audience. This session was a perfect example of how prepared speeches can motivate others.


The Art of Pitching Workshop 2.0, 7 May 2019

Written on June 10, 2019 by Campus Life in Professional

“Start with Why”, Simon Sinek says regarding your mission, vision and purpose. IE Public Speaking Club strongly relies on this formula. Empowering our members, by providing them with precious tools to be applied on a daily basis, is not only our ambitious goal but also the very reason why we do what we do.

On May 7th, 2019, Raffaele Piemonte – Alumni Advisor of IE Public Speaking Club – hosted an intense and insightful workshop: The Pitching Workshop 2.0. The latter started with a 45-minute interactive lecture, which was further divided into two parts: one devoted to a concise explanation of the basic concepts of Public Speaking and the second devoted to the analysis of the specific tools that can be used to create the perfect “pitch”.

1. Basics of Public Speaking:

  • Content Creation
    o Brainstorming
    o Storytelling
    o Structure of the Speech
  • Delivery
    o Use of the Voice
    o Use of the Body
    o Use of the Space
  • Psychological Aspect
    o Stress Management
    o Overcoming Fears
    o Leadership

2. The Art of Pitching

  • The Value Proposition
  • Sales 101
  • The Golden Formula: Why – How – What

Right after the lecture, participants were invited to join the stage and conduct practical try-outs, followed by ad-hoc feedback. As it is well known, IEPSC values feedback as a crucial learning tool. The officers, indeed, encourage members to “leave their egos outside the door”: it allows us to embrace constructive criticism and to be open to different opinions.

In conclusion, it is surely possible to state that – thanks to the Pitching Workshop 2.0. – IE Public Speaking Club took another step forward toward achieving its mission. Mastering the Art of Pitching, indeed, means being able to impress any audience and being able to efficiently “sell” any product, service, or idea.

Raffaele Piemonte


The Art of Impromptu Speaking, 23 April 2019

Written on June 10, 2019 by Campus Life in Professional

At the Public Speaking Club, when we host our flagship weekly workshops, we often conclude them by inviting our members to take the stage for an impromptu speaking session.
On 23rd April 2019, Bhargavi Mantha hosted IEPSC’s first session after a lovely Spring Break. The workshop was on “The Art of Impromptu Speaking”. The session was an overview of some tricks and tips to think on your feet and also prepare for being able to tackle situations where one needs to be candidly insightful on various topics.
We flipped the session for this workshop to implement the Do, Reflect, Apply philosophy to better demonstrate this workshop. Meaning that we conducted the impromptu speaking segment first and then the lecture/education part of the session to reflect on each members’ performance.
The strategies of conquering an impromptu speech can be summed up into 4 main points:
• Express an Opinion – It is key to take a stance on a topic. You either pick a side or stay neutral but always remember to express what you choose
• Address Cause & Effect – If, then, give it a point of view that addresses a cause and the effect that supports your initial opinion
• Support your Line of Thought – Support the Cause & Effect with examples and anecdotes
• Bring It all together – Conclude, reiterate back to your opinion and end strong!
Furthermore, Bhargavi helped us understand how we could practice for impromptu speeches. She took us on a journey from her past experience as an Impromptu speaking contestant at an International Competition and how she practiced and prepared for the event, in terms of having the right mind-set, the kind of story development from within and finally being able to deliver a clear and concise idea/story about a certain topic in a limited amount of time.
Finally, at the IE Public Speaking Club as we always say that “Knowledge is of no value unless you put it into practice”, and thus invite you to our future sessions to come and Conquer the Impromptu Speech with us.

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