November 28, 2013. Madrid, Spain – IE Operations Management Club has organized an event with Bruno Oroz, Senior Purchasing Manager of Iberdrola Engineering and construction to present the Purchasing Model and a particular approach followed for the Offshore Wind Farm Projects at IBERDOLA.
Bruno explained the general vision, the electric utility business model of Iberdrola and also its journey to become one among the world’s 5th largest electric utility business players. In continuation, he further drilled to state that they buy Materials and Equipment which form 80% of their CAPEX, varying on the Economic situation. Also some basic concepts of the purchasing, the purchasing process, systems, organization and KPIs were illustrated with visuals. Bruno states “Iberdrola successfully implements a transparent purchasing process with the balanced collaboration between the technical and purchasing teams. This allows the whole process to minimize the subjectivity factors associated with the purchasing decision”. This fueled the audience to realize the value of the Iberdrola’s Centralized purchasing structure that enables to have a clear purchasing strategy ensuring that this strategy aligns with the mission of the Purchasing Division of Iberdrola, and therefore making the future acquisitions/business expansions more efficient.
Later on, Bruno explained the particular case of an offshore wind farm, its differences from a conventional project,  its difficulties, key players, and possible approach. Following this, he exemplified the case with the Castor Project, a submarine natural gas storage facility in the east coast of Spain, near Valencia, able to contain 1.3 Billion cubic meters of gas: 3 months consumption of the Spanish region of Valencia. He also emphasized on the bottlenecks and challenges to be handled while managing the purchase of the Topside +Jacket and vessel for the installation of offshore projects. The presentation ended with the realistic demonstration of the S-Curve applied for the Wind farm projects.