In January 13 IE Israel Club Madrid Chapter was honored to host Masaaki Hasegawa, Concept Creator at Guester Technologies, an Israeli start-up. Masaaki, an IE alumnus from Japan, was attracted to Israel by the stories about the start-up world. In a quick decision he decided to move to Tel Aviv and started to work for an Israeli start-up. IE Israel Club was honored to host two different sessions with Masaaki to a conversation with our Japanese fellows in order to share his experience while working in the start-up nation. Having this great experience as he said, he learned a lot about the Israelis, their business concept, on entrepreneurship and on creativity. Today, Masaaki is the company representative to Asia and about to open the new markets for them. Beyond that, he is now trying to build a bridge between Israel and Japan and strengthen the bond of those countries.