On May 8, Jean François Dubois – Head of Marketing & Sales for the Iberia Region at JT International, conducted for the IE Marketing Club a very interesting session on route-to-market strategies for developing markets such as Africa. He highlighted the geographic, economic as well as cultural challenges involved in such an undertaking, and likewise provided key take-away points for participants to remember when implementing such initiatives. On the second half of his session, Mr. Dubois shared his practical pieces of advice on how to manage your marketing & sales team during this process. Members of the IE Marketing Club likewise used the opportunity to ask our guest speaker his personal & professional opinion on managing people within an organization.
IE Marketing Club