- Campus Life - https://campuslife.blogs.ie.edu -

Carrefour y P&G: Generación de Valor en España Detrás de la Innovación

carrefourOur club had the privilege of meeting with Pedro Cabañas from Carrefour & Alfredo Cano from P&G, who narrated about their relationship, one as a retailer and the other as a manufacturer. On one hand, Cabañas talked about innovation at the point of sales to increase the efficiency of supermarket lines, while Cano discussed how they came up with detergent capsules to improve the customer experience of Ariel users. Overall, it was an enriching event where all members learned about the how these two industries work together to succeed in a highly competitive market.

IE Marketing Club