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IE Marketing Club visits La Liga

mktg_club_la_liga_visit_nov2015 [1]Did you know that football contributes 1.7% to the Spanish GDP and 10% of tourists in Spain are here for sports?

Last Wednesday IE Marketing Club had the pleasure to meet Mr. Ignazio Martinez Trujillo, Managing Director of Innovation & Global Development in La Liga and his team at the head office in Madrid, where they shared their surprising insights regards the Spanish Football League and the future of global sports marketing.

With the aim to become the globa
l leader in football, new technology plays a key role in connecting with its fans all over the world.

Football is more than just a sport, it is entertainment, it is culture, it is a way of life. Above all, football is also big business and no expense is spared in catching up with the digital revolution.

With what La Liga has in its pipeline, the megabrands and world-class teams like Real Madrid FC and Barcelona FC leading the charge, we can only imagine great things to come.

Thank you La Liga for this incredible experience and we hope this is the first of many!