Data Disrupt – A Resounding Success

Written on March 10, 2016 by Campus Life in Professional

1Spring is almost here, and along with it came the largest Big Data event organized at IE: Data Disrupt. Many of the hundred attendants have labelled Data Disrupt “the event of the year” at IE, which does not come as a surprise given the quality and sheer number of guest speakers: senior partners, CEOs and founders, heads of HR, senior Data scientists… Data Disrupt provided the perfect stage for consulting panelists to analyze the state of Big Data consulting, HR panelists to discuss the impact of Big Data on HR and what skills are most demanded to shine in the Big Data world, and individual speakers to dwell on how Big Data is disrupting industries and ways of thinking.

What is the present and future of Big Data consulting? Synergic Partners, EY and PwC were represented by some of their most senior and renowned experts: Carme Artigas, CEO of Synergic Partners, José Luis Leal, partner of EY’s Enterprise Intelligence Advisory Centre and Santiago Franco, PwC’s Technology Consultant Partner. The panel, conducted by IE professor José Esteves, discussed the present and future of Big Data, both in Spain and globally. Some of the most interesting take aways revolved around the importance of never forgetting about the business: Big Data only makes sense if it has business sense; sometimes data scientists could be tempted to find the perfect response, forgetting that there is a business goal to fulfill and that sometimes perfect and best match do not go well together. A discussion arose on whether having Big Data hubs makes business sense, and all panelists agreed that location is no longer important and knowledge hubs are becoming a thing of the past: knowledge is distributed globally, and successful consulting companies will be those that can capitalize on that global knowledge and deploy it wherever it is needed most.

2How is Big Data disrupting the travel industry? Natalia Hermida, head of Travel Intelligence Presales Consulting at Amadeus took attendants through the journey of the travel industry in search of more personalization. Big Data is helping the industry deliver personalized suggestions and experiences, which can make the difference on whether a sale happens or not, and whether a customer is satisfied and says or opts for an alternative service.

Did you know that 75% of the top 50 CPG (Consumer Packaged Goods) and retail companies ask the same questions and have the same business pains? Sokho Trinh, Vice president at Genpact, delivered an interesting presentation on the state of the CPG and retail industry, the impact of analytics in decision making, and how Big Data is disrupting the industry. CPG and retail companies that adopted data-driven decision making have shown improved performance on profitability, customer satisfaction and customer retention. Big Data is also helping respond to new customer behavior trends such as SO-LO-MO (SOcial, LOcal, MObile)

Can Big Data change the way companies recruit programmers? Eiso Kant, CEO and co-founder of Source{d} believes so. Eiso introduced how Source{d} is using Big Data and analytics to find patterns in programmers and identify programming styles. Source{d} can match skills and programming styles of individuals with the programming styles of companies to ensure compatibility and satisfaction of both hiring companies and aspiring employees.

How much focus has Hewlett Packard Enterprise put into Big Data? Antonio Torrado, HPE’s Iberia Big Data and Analytics Practice Manager, presented how the company is helping large corporations and institutions transition into Big Data, displaying success stories and business cases on how HPE managed that transition and the tangible results of a Big Data transformation.

3Can incumbents in traditionally conservative industries embrace Big Data and turn this strategic move into a success story? Marcelo Soria, VP Data Services at BBVA Data & Analytics, explained how by turning BBVA Data & Analytics into a spinoff of BBVA; the bank gave it the required independence to play around and devise solutions that could benefit all stakeholders. That increased independence aided BBVA Analytics in convincing stakeholders within BBVA, implementing the solutions and turning the company into a more data-driven one.

What are the skills companies are looking for when recruiting for Big Data related positions? That and similar questions were debated in the Recruiting panel, conducted by Silvia Dvórak – Senior Associate Director at IE, and composed by Alejandro Frieben – HR Director at Oracle, Carlos del Cacho – Senior Data Scientist Job and Talent, and Guadalupe Sierra – HR Manager BBVA Data & Analytics. The main take away was that Big Data is not a job for one person, but a team. Therefore HR recruiters do not look for unicorns, but for people that excel at one particular skill that can work in teams and complement the rest of the team. Big Data is a team job, and results do not depend on how good each individual is at their specific task but on how well the team works together and delivers.

Data Disrupt has been quite an intense 4-hour event, where IE students got the opportunity to learn directly from top experts in Big Data and network with them. IE Big Data Club has worked relentlessly to bring the best of the best to IE for an evening centered on Business, Big Data and networking.  IE Big Data club would like to thank IE Campus Life and IE Career Services for their persistent support, to the eleven guest speakers for their involvement and to all attendants for their interest.

IE Big Data Club


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