Tech Summit: A Kaleidoscope of Digital Value Creation

Written on April 22, 2016 by Campus Life in Professional

Tech Summit

A new initiative organized by the IE Technology and Innovation Club was the IE Technology Summit 2015, in collaboration with IE CampusLife and the IE Career Management Center. The overarching theme of the event were topics in innovation and digital business models. However, since the topic is incredibly vast, the event attempted to provide insights by covering it from various angles. Here are some of the highlights:

Singularity University and Exponential Business Models

Jacobo Elosua, co-founder of Iris AI, i.ngen.io, and Civio spent 10 weeks at the Singularity University campus. A winner of the Global Impact Competition in Spain, Jacobo talked to us about how his ideas and business development was accelerated through meeting and interacting with bold entrepreneurs, technologists, and evangelists of today.

Figure 1. Full House at the 1st IE Technology Summit.

New Pathways for Digital Business and Digital MarketinTech summit 2 g

How do digital business models affect professional services? Mariano Blanchard, Digital VP at McKinsey Labs provided an overview of the digital consulting practice at the worldwide leading firm. The key was in understanding that a consulting approach of the future does not only focus at one particular business aspect but it is an end-to-end process from ideation to the deployment of a final deliverable.

Furthermore, Marketing is rapidly changing. Franc Carreras, Launchpad Mento at Google discussed growth hacking and shared with the audience his formula for technology startup growth. Digital marketing was a key lever that Franc introduced in this equation. For example, through the interaction of earned vs paid media, especially in the early stage a startup should invest in paid media in order to grow momentum and benefit from earned media in a later stage.

Figure 2. Franc Carreras about new strategies for digital marketing and growth hacking.

Challenges and Opportunities in Developing and Selling Technology Products

We were excited to hear about new technology products developments. In particular, Federico Olavarri, Director of Industry & Society at Ericsson Iberia shared his vision of transforming traditional cities into digital spaces. In particular, he demonstrated the Ericsson Zero Site Solution deployment in Santander as a use case for more sustainable and interconnected living.Tech Summit 3

With growing digitalization, risks are increasing alike. Francisco Ginel, VP Strategic Alliances of Eleven Paths, a Telefonica company, has introduced business security topics to the conference. “Security can be either a business “enabler” or a business “disable”. The new digital trends require more cooperation, more hybridization and flexibility – a overly rigid security design might impede these features. Francisco has shared with the audience how to navigate the difficult path of security deployment in a major enterprise.

The product development process should be closely tied to an overall company strategy. Dario Alonso Rodriguez-Suarez, Product Manager at .Tuenti, shared with the club members on how .Tuenti designs it product development process, how market insights drive technological developments, and how go-to-market strategies are designed.

Figure 3. Dario Alonso about technology product development challenges and solutions.

 How to Translate Passion into a Career?

Being exposed to a broad range of digital business and technology industry topics, we were eager to learn about how an MBA education can provide value to technology companies, what best ways of entry might be and what the required skill sets for candidates are. Silvia Dvorak, Senior Associate Director of the IE Career Management Center lead a panel of experienced recruiters and career coaches through these relevant questions. In particular, Yolanda Diaz Villarrubia, Managing Director of Talent and Executive Coaching at the Bold Choice as well as Puri Paniagua, Client Partner of Pedersen & Partners Executive Search provided answers to the audience’s questions.

Tech Summit 4Overall, it was a long day full of valuable knowledge and contribution organized by the passionate IE community. While we hear about digital business, big data, digital marketing and similar topics in class, it was valuable for our members to learn about the industry first-hand.

Figure 4. The Technology Careers Panel organized by the  IE Career Management Center.


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