IE is well known for its Entrepreneurship role in today’s world thanks to Area 31. As many ideas are born and incubated, so also many never get the opportunity to metamorphose into butterflies for the world to partake in its beauty. So when IE Entrepreneurship club partnered with IE Public Speaking club, there was no mistaken what the outcome would be. On the 5th of April, renowned Ted speaker and author, ‘A Sales is a Love affair’, Jack Vincent was invited to Area 31 to share insights on his book and equip future innovators with the skills of selling their ideas to get the right attention.
Ranging from seduction to acting impulsively, there is no limit to the tactics that could be leveraged to gain the right attention, said Jack giving an analogy of its Harry meets Sally story.
With the presence of IE’s own Entrepreneurship & Effective Sales professor, Amir Tarighpeyma, the 3-hour event proved its worth. With a mix of students, alumni and external entrepreneurs using Area 31 as workspace, the participants obviously had questions they needed answers. And they were not disappointed.
In the spirit of innovation, a survey of the event was rolled out using Vozviews, a feedback tool created by 2 MBA students, Idowu Adesina & Joy Mwihia for their Incubation project. It was fulfilling for the organizers that event exceeded expectations, the speaker for insights for his new book as well as the participants who attested to the knowledge gained as they are set to spring into action on their next sales pitch. 
Worth having a love affair with selling your idea? You bet!
Thank you, IE Entrepreneurship & Public Speaking clubs.
Thank you IE Audiovisual team!
Thank you Campus Life.