One of the highlights of the IE Entrepreneurship club events of 2015 was a video conference with Guy Kawasaki, in December. The event was a joint collaboration with Creativida.org to bring the entrepreneurship guru to Aula Magna, to speak in front of more than 100 guests. The idea was to learn from Guy’s experience how to become a successful entrepreneur and to have a Q&A where students could share their own experience and receive advice regarding how to make their entrepreneurial dream becomereality.
Guy Kawasaki is a Silicon-Valley based author, speaker, entrepreneur, and evangelist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. In March 2013, Kawasaki announced he would be joining Google as an advisor to Motorola. His role was to create a Google+ mobile device community. In April 2014, Kawasaki became the chief evangelist of Canva.com, the platform that helps armatures become professional graphic designers.
The main message from Guy is that the days of written of business plans are gone. All you need as a beginner entrepreneur is a good sales pitch that is followed by a 10 presentation slides and a great working demo of your product. The closer the demo is to reality the closer your chances are to succeed. Then you need to follow these 10 basic guidelines:
Top Ten Commandments for entrepreneurs
- Ask simple questions – there is no grand master plan to start a company, just do simple things and solve simple problems – do not try to over-complicate
- MVVVP – viable MVP (minimum viable product) is not enough to demonstrate your product – you must go to the market and validate to make you MVP truly valuable
- Get Going – people spend way too much time on destructive activities such as business plans, PowerPoints , and financials, when it is more important to connect with people and get the MVVVP out as this is the real validation of the business
- Define a Business Model – from day one of the business you need to know how you are going to make money. You need to be specific – who you need to contact to market your product, what companies will be interested, and what departments. You need to network!
- Set your priorities – milestones are something to brag about. Make assumptions and check them. For example – how many sales calls people can make? Create milestones that guide you (how many people to hire, when will we receive our first order, etc.) 
- Every Entrepreneur has to be a good story teller – Most important task – buzzwords are meaningless. Tell a story about why you created the company, who has this need, make it personal and relatable – everybody says they have a great product and great service but not everybody sells.
- When hiring people – people are the most valuable asset of your business. You need to seek out people with passion; you need to learn what they love and what they want to do in life. Also, why they want to join the company, and why they love your product. That is sometimes more important than education and work experience.
- Truly use Social Media – so much of marketing is free or cheap, it’s a meritocracy. Create real content as buying traffic. “Likes” do not work. Great content will raise you to the top
- Let the flower blossom – sales are keen, so go out and get them. You will be surprised to find out who your real customers are and how they use your product. Don’t try to control your customers and how they chose to use your product. You are lucky that you already have paying customers in the first place – don’t lose them.
- Don’t let the bozos grind you down – Do not listen to “no” people telling you “it cannot be done”, “it has already been done”, “ too much competition”, “This location does not fit your product” etc. Being rich and famous does not mean you know everything. Keep believing in yourself!
Learning directly from Guy was an inspiring opportunity that was honored by the IE community. IE business school is one of the leading entrepreneurial schools worldwide and is constantly working to teach its students to become future entrepreneurial leaders. IE entrepreneurship club aims to bring top lectures to help students engage with top entrepreneurs in order to make this goal a reality.