On 31 March, 2016 the Luxury Goods & Services Club was delighted to host their first “Storytelling for Talent” event with mba arena, powered by LinkedIn. The mba arena is a global community of influencers creating smart spaces, where leaders share inspiring personal and business growth stories with international management audiences. The LinkedIn mba arena series of events is supported by leaders from the world’s best brands. 
The topic was Sustainability in the Luxury sector. This was a moderated conversations between Gael Gonzalez, Sustainability Manager at LOEWE and Maria Eugenia Giron, Executive Director for IE Business School Premium and Prestige Business Observatory who be discussing Sustainability in the Luxury sector, with a focus on LOEWE.
The exciting element to this event is that it is filmed and there is a key focus on mba students and their post career plans. Students are encouraged to engage and ask questions about the hiring process, how to differentiate themselves and key elements about the culture of the company. Post event, the footage is sent to mba arena who edit it and share it with LinkedIn.
This is an excellent opportunity to build up the IE brand along with 7 other top business schools who have been chosen to pilot this mba arena initiative being; LBS, IESE, HEC, INSEAD, Chicago Booth, HULT, CASS, Imperial, Manchester, Cranfield.