Star Wars: The Force Awakens
Disney and Telefonica’s collaboration for the launch strategy
As coordinators of such an exciting club, we couldn’t miss out on the opportunity of getting a Star Wars team to visit us and tell us about the launch of a movie that had the whole world sleepless with excitement!
Having tried to get representatives from Disney and Telefónica in before the premiere, they informed that as tempting as it sounded to get a debate started of what could be expected, they wanted to avoid any spoilers and agreed to talk to us right after!
Just like our previous event with Disney, the informal environment lead to a conversational encounter where speakers and attendees were able to freely interact. Going deeper into logistics for the launch of something that was part of such a massive cultural industry, we were able to understand how the exclusive content relates to IP rights when it comes to marketing strategies. Did you know that there is an official Storm-Troopers society who gets hired from all over the world for Star Wars initiatives? It turns out that not just anyone can dress up a one… you actually have to BE one!  
With conversations that went from lightsabers to Darth Vader’s helmet disappearing in Madrid to who exactly Ray is, the afternoon flew by. Nacho Perez, in charge of Strategic Alliances in Disney, and Santiago Peydro Schiaffino, in charge of sponsorships, events and flagships in the Comunication and Client Experience department in Telefónica, engaged guests with an entertaining Star Wars trivia session to test our Star Wars knowledge giving out BB8 pen drives to those who got right answers.
And they couldn’t end the evening with just any goodbye. After denying us a sneak peak of The Force Awakens they treated us to an exclusive first look at the “Rogue One” first teaser that was created as the perfect closing to a perfect event.
MAY THE FORCE BE WITH YOU!