On January 26th, one of the hemicycle rooms of the IE Business School in Madrid ran out of seats due to the diverse nationalities that attended the event. The ambassador of Mexico, Roberta Lajous, hosted a conference of over an hour. The Mexico Club was responsible for hosting the successful event.

The presentation and announcement of the ambassador, Miss. Lajous brushed on pomposity, however it was worth it. Lajous is not only Ambassador to Mexico in Madrid, but is president of the International Forum for Women, member of the exterior service of Mexico since 1979. She has a degree in International Relations from the College of Mexico and a master’s degree in Latin American Studies from Stanford University, California. It is almost impossible to compress into a paragraph her entire career: As Ambassador of Mexico she has worked in Austria, Cuba and Bolivia . She has been a permanent representative to the United Nations Organization based in Vienna and later in New York, where she coordinated the participation of Mexico in the Security Council … The list of positions and profesional experience is impressive.

What Lajous wanted to share with her audience, within its large majority by students of Master in Economics, Policy and Law, was the fresh clear vision of Mexico’s future growth.

” What is the strategic value of Mexico?” Asked Lajous in the very beginning. ” The people. ” The room stated. This is true. The population in Mexico is key and a significant element because the average age is 27 years. ” That is the strategic value of the country. By 2050, Mexico will undoubtedly be one of the world powers. Thanks to the democratic restructuring, $ 17,000 annual gradually increase the income per capita of the state, while others will decrease in numbers of inhabitants, Mexico will be higher. ” Roberta Lajous wanted to emphasize that the Mexican population not only will be quantitatively superior, but also have a significant qualitative difference: “Today in Mexico more than 100,000 Mexicans graduate from engineering in a year. “

The ambassador wanted to emphasize the enviable geopolitical situation enjoyed by the state of Mexico, ” it has a privileged geopolitical position, it is part of North America and Latin America , with good ties in the Atlantic basin and a position increasingly clear in the economies of the Pacific with Chile, Peru and Colombia , “and added:” . It is easy to promote business with Spain, not only to share the language and culture, but also to have an agile administrative bureaucracy. “

” Where are we right now? ” . With this sentence the Ambassador was about to offer her audience an optimistic speech to build confidence and security to any prospective investor in the country. ” We have very good news to give the world . All structural reforms announced by the government were completed. Stunning legal transformations ” The highlight: “. The concept that Mexican nationals were prospects for economic growth in Mexico. “

A total of 13 structural reforms to which Lajous refers; reforms that are the basis for growth in a responsible economy. In her view, three are worth noting:

• Energy structural reform : ” Important for the magnitude and scale of difficulty. It has not reached all the investment expected, but a very significant “admitted somewhat embarrassed. “In the energy matrix, to produce energy from renewable sources, the Spanish investment has played a key role. “

• The telecommunications reform “. Where have made major investments in new companies breaking with abusive monopolies for the sector and the consumer “

• Financial reform: ” The one that has allowed to more access to credit to start new businesses. A very important program to support young entrepreneurs. “

As regards to the relations between Mexico and Spain “it has been a qualitative change.” While diplomatic relations between the two countries are very young, “in these 40 years it has been growing in relations in the political arena “. Today Spain is one of the main allies of Mexico, namely: ” Spain has become the second largest investor in Mexico and Mexico, in turn, as a leading investor in Latin America in Spain “. Now, business relations between the two countries are stronger than ever. Today there are more than 5,500 Spanish companies operating in Mexico. ” The cultural similarity has been a key element, it has facilitated the creation of added value chains. Mexican investors have come to Spain, surprisingly and in very different fields; what is interesting is the diversity of field and geographical diversity ( … ) it is healthy for this trend to continue in this direction. Mexican companies need to go out into the world to continue to grow, and this role in catapulting the international level should be in the hands of young people, ” the latter was said accentuating with a nice pause, looking in the audience for many knowing glances.

The ambassador wanted to conclude her presentation with an upbeat and motivating message to the room: ” Thanks to structural reforms that have been carried out in Mexico, that kind of economic opportunities will be much more accessible than ever. We are already beginning to see results. ” Certainly a revealing and enriching afternoon with Ambassador Roberta Lajous Vargas.


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