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Sports Marketing in the B2B Context

[1]The Sports Management Club kicked off its 2017 event series with an in depth look at how clubs, marketing firms, and businesses from every other sector interact. Rayde Luis Baez, Managing Director at Weirather, Wenzel, and Partner, and Eduardo Cantelli-Fernández, Sports Management Professor at IE, joined students for an engaging question and answer session about how sports marketing happens. Afterwards, both new and current students were able to mingle and create new connections during the networking event sponsored by the Career Management Center. It was a great start to 2017!