On Tuesday 21st of March 2017, the Communications Club had the immense please of hosting Arturo Pinedo, Partner and Managing Director of Llorente & Cuenca – expert in the field of Crisis Communication, to share his experiences and learnings.
Students and alumni from different programs at IE were treated to an informative talk and multimedia presentation held in Maria Molina 2, where they learned about the many ways and common mistakes that are often made when dealing with large scale crises in the corporate world. Mr. Pinedo examined and explained the many success and failures that have resulted in some of the world largest companies. Furthermore, he described the long term effects from these crises.
Mr. Pinedo talked about companies such as, BP, Lehman Brothers, Enron, and Samsung as well as the common and often obvious mistakes that were made when dealing with the crises these companies went through.
A lively debate followed the presentation which carried on to a cocktail reception, where the audience was able to mingle and discuss their learnings.