The Communication Day is a unique opportunity to share ideas, learn from experts, build an exceptional network and enjoy the possibilities that the field of communication has to offer.
This year a variety of leading professionals from different industries were invited to share their insights and expertise. Our first speaker was, Carmen Juan-Aracil, the former Marketing Director of Porsche Iberica. She talked about the importance of creating a successful customer experience at Porsche. The second speaker was Cristina Vicedo, General Manager at FutureBrand Spain as well as Professor at IE. She talked about crafting brand strategies and identities whilst sharing in-depth examples from her professional life. Inés Arnal, Marketing Manager of Heineken was third and shared her insights about working for a global FMCG. She shed a light on the current challenge Heineken is facing with the launch of its line extension “Heineken 0.0” and how they are tackling this challenge from a communication perspective. After this presentation, Isabel Eva Bohrer, one of the directors and founders of ROOSTERGNN, described how to create content for the web and shared her insights on how to differentiate yourself in the saturated field of digital communication and journalism.
The last event on the agenda was an interactive panel moderated by Laura Illia with IE alumni graduates from different HST programs. They shared their life and work experiences after graduating from IE. The participants of the panel were Marta González Pérez, Rosario Garcia Company, Monica Vicente, Keunwoo Kim and Sandra Zobel de Ayala. After graduation, they found jobs in the following companies: L’Oréal, Schweppes Suntory, Fjord, Llorente y Cuenca and Ogilvy.
The IE Communication Day ended with a networking cocktail on the lawn of the paper pavilion, where visitors enjoyed cheeses sponsored by Martin Afinador and beers provided by Heineken  while talking to the amazing speakers of the day and discussing their learnings from the afternoon.
The Communication Day was organised in cooperation with Campus Life and IE Talent & Careers. Overall, the IE Communication Day of 2017 has been very successful with a total of 90 visitors, 4 keynote speakers, 2 IE professors, 5-panel members. In total, 9 companies were present.
We want to thank everyone who made this year´s Communication Day an unforgettable experience!