Earth Hour is a worldwide movement organized by the World Wide Fund for Nature (WWF).
The event is held annually encouraging individuals, communities, and businesses to turn off non-essential electric lights for one hour, from 8:30 to 9:30 p.m. on a specific day towards the end of March, as a symbol of commitment to the planet. It was started as a lights-off event in Sydney, Australia, in 2007. Since then, it has grown to engage more than 7,000 cities and towns across 172 countries. This year Earth Hour was held on March 25th from 8:30 p.m. to 9:30 p.m.
For encouraging more and more people to celebrate the Earth Hour and to increase awareness among everyone regarding the importance of mankind’s commitment towards the conservation of the planet, IE along with IE Energy Club undertook a Social Media Campaign in which participants had a chance to win an IE Backpack (sponsored by the IE Store and made from 100% recycled nylon fishing nets). The participants had to just post a photo of their IE Earth Hour on the night of March 25th on their social media account using the hashtag #IEEarthHour – switch off your lights and switch on your social power to #ChangeClimateChange.
From the many entries received, the winner of the IE Earth Hour photo competition was Fernando Castallo, Master in Management February 2017 student. These kinds of initiatives are very necessary for the conservation of planet Earth.