Representing IE at ESADE Case Competition Finals

Written on December 14, 2017 by Campus Life in IE Stories

Out of 20+ entries from schools all over Europe, our pitch deck was selected as one of six finalists and we had the honor of representing IE Business School at the Leading Futures Case Competition November 23-24th in Barcelona. The competition is an annual, ESADE student-led case competition and conference. This year, entrants were asked to create a brand new fintech venture for Banco Sabadell’s innovation hub, InnoCells.

Our Idea: Helping wealth management select investment portfolios that align with the interests, personality and values of millennial clients using data mining techniques from clients’ purchasing habits, prior investment history, social media habits, geo-location, professional history and more. Millennials feel comfortable in investing what they like and wealth management does not know what that is, our tool is to help bridge that gap and leverage data that banks already have and are not leveraging to its fullest potential and data that banks can easily get to better know their clients.

Our Experience: Despite being sleep deprived from final exams we had the opportunity to attend a 5 hour marathon of workshops with Google, Insitum, Business Models Inc and InnoCells to fine tune our new venture idea. The most valuable workshops for the team were on the business model canvas and human centered design, and the elements needed for a successful pitch. After the workshops, we had until midnight to refine our pitch and submit a final pitch deck for the next day. Despite the time crunch, we were amazed by our team’s cool composure throughout the process.

The next day, in between other workshops attended by ESADE students we pitched our final solutions in front of a panel of industry experts:

•Lilly Vasanthini, Infosys, AVP & Germany Head – Delivery & Operations

•Moniek Tiel Groenestege, Business Models Inc, Strategy Designer

•Dr. Miquel Noguer Alonso, UBS & Columbia University, Executive Director & Adjunct Professor

•Adria Battle, Innocells, Director of Venture Building

We pitched in front of 100 audience members and fielded tough questions from the judging panel. The other five finalists from ESADE, IESE, and Bath had amazing venture ideas ranging from tuition currency hedging, green finance investing, personal finance management, and leveraging blockchain technology. Ultimately our team was not selected as the winning team and the 2000 Euro grand prize went to the team from Bath School of Management.

The Learnings:

Despite not winning, the experience of pitching a venture exposed some areas of improvement for each of us especially skills related to storytelling and understanding our audience. We really enjoyed the collaboration and networking amongst MBA students outside of IE. The conference had a healthy dose of competition amongst schools but also an incredible amount of knowledge sharing on the fintech sector but more importantly on the MBA experience. Finally, this competition got us out of our comfort zone and forged new bonds. Our team had never worked together before and came together because we were all looking to challenge ourselves and bring classroom learning to the real world. We have to give a special shout out to Professor Jose Esteves whose Innovation in a Digital World course served as inspiration for our venture idea and whose mentorship on the case proved to be invaluable in making it to the final stage.

Short Bios:

Trishna Patel is a former management consultant and Kiva Fellow looking to transition into a career that ideally blends innovation, digital technology, and social impact.

Geetansh Kakkar has 4+ years of work experience as an entrepreneur and consultant in the transportation and automotive sector.

Guillermo Chinchilla has joined IE’s IMBA pursuing a new career line within Finance after five years in Private Banking in Geneva.

Daniel Schloss comes from a market entry research and strategy background for a real estate firm. He is looking to transition into management consulting or digital market entry strategy.

Dr. Luca Borgio holds a PHD in Bioengineering and in the past has successfully managed international medical devices, healthcare, pre clinical & clinical pharma projects. He is a dedicated team player and thrives in managing complex projects in an open & innovative environment.



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