On May 17th, our MIM students Lorenzo Alibrandi and Ernesto Cifaldi pitched their start-up, Box’nPapers, in the Grand Finale of the luxury business model comp etition “The Mark Challenge” winning the contest! Among more than 200 students and 77 teams participating in the competition, they were finalists together with only seven teams from six Business Schools that went through to final round in Monaco, to pitch in front of the jury composed of investors and professionals in the industry and chaired by the CEO of Moschino, Gabriele Maggio. Lorenzo and Ernesto held a 6-minute pitch that earned them the first prize in the competition.
Their project, Box’nPapers, born out of the market inefficiencies in the vintage high-end watch industry, aims at matching the needs of watch and warranties buyers and sellers who are looking for an easier and safer sho pping experience. As requested by the competition rules, the project also focuses on social and environmental impact. The start-up is committed to sponsor sustainable watchmakers and help small shops to go digital.
“We are fully aware of the stakes. Many solid ideas were out there, it is not easy to challenge the industry! That’s a starting point. We are proud of having prized IE Business School in such an international competition, without the tools we learnt here we couldn’t have succeeded” – Lorenzo, founder of Box’nPapers
Box’nPapers is already operating, and by the end of the month will be part of a VC fund’s portfolio.We are looking forward to seeing how this project evolves!