IE Communications day

Written on July 23, 2018 by Campus Life in Professional

IE Communications day is the prime event organised by the IE Communications Club. An annual flagship event hosted by the club, the event involves the gathering of students, professors, alumni, panellists and all those interested in the field of communications. This year, the event saw participation from various schools of IE and students across various courses such as IMBA, MRCB, MCMC participated. The speakers in this years’s edition were professionals from multinational companies across several industries such as technology, FMCG, and retail. Companies that participated in the event were Amadeus, Aristrocrazy, Diageo, LG, Mars, Mercedes Benz, Microsoft, and Newlink.

The event focused on important themes such as communications in the retail world, best communication practices in the different industries, internal communications, and experiential marketing to name a few. Some of the topics that were very interesting were the intersection of AI and Big Data with communication and how the growing technology is changing the scope and methods of traditional communications. The audience also indulged in discussions about the evolution of communication practices from the last part of the 20th century to the first few years of the 21st century and the time now. Some insights from the discussion are on the lines of extensive reliance on technology and the blurring lines between the physical and digital experience. The speakers also touched on customer experience and its key in unlocking the world of experiential marketing communications.

The event came to an end with the alumni from various companies such as Asseco, Nielsen, Accelerate Lebanon, and Edelman. It wouldn’t have been a success without the constant support and help provided by professors, Campus Life team, Talent and Careers, and the coffee sponsor Lots Coffee. The club is all set to welcome the new students of the IE Community in September. Until then, adios and best wishes.


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