Personal Branding

Written on July 23, 2018 by Campus Life in Professional

Personal branding is a hot topic nowadays. There are workshops, articles, trainings on how to sell yourself successfully. Job market is a highly competitive, so you’d better know how to stand out, what makes you unique and how to communicate it properly etc etc.

Got tired to hear it? Well, we are at IE Recruitment Training Club too.

The problem of such approach begins when the one is asked to define what makes him/her unique. Would you be able to describe it on spot, precisely and showing your real value? If you do, how much time did it take you to investigate yourself and reflect on your strengths, moral principles and many other aspects which make you unique? We bet at was not a one-day journey.

As we know this struggle, we decided to make the first workshop combining two topics: purpose (the WHY) and personal branding. As we believe that before starting to “sell” yourself, it is important to define what exactly do you want to market and what for.

The workshop was run in collaboration with our colleagues, but more importantly friends, Dijana and Rochele from Positive Business Lab and had a great success. We combined coaching techniques with our knowledge on recruitment processes and marketing tools to promote personal brand. The discussion happened on the workshop was very deep and insightful for all participants and facilitators what was confirmed by the feedback we received: “Fantastic questions that I’ll be trying to answer for myself during the next few months – even years! Incredibly thoughtful and inspiring outlook on how to cultivate personal Brand”, “It exceed my expectations. Willing to participate in any other experience you may have”.


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