21
Nov

Personal Branding and Elevator Pitch by The Bold Choice

Written on November 21, 2018 by Campus Life in Professional

In Collaboration with three other clubs (IE Marketing Club, IE Communications Club, and IE Public Speaking Club), IE Entrepreneurship Club co-hosted Jane Rodríguez del Tronco who is an Executive and Team Coach, Personal Brand Expert, CEO of The Bold Choice, and Associate Professor at IE Business School. Jane offered a session on Personal Branding and Elevator Pitch for Entrepreneurs to 80 students.

Entrepreneurs need a personal brand because they are constantly in contact with investors and potential business partners with whom they need to build trustworthy relationships.

In her presentation, Mrs. Rodriguez mentioned that the main purpose of building our personal brand should be to show others what is special about us, what is the value we can offer to the world. Our personal brand is what people say about us when we are not in the same room and it has a lasting power.

Mrs. Rodriguez also highlighted the importance of having a good elevator pitch in order to succeed in our careers. When building our elevator pitch, we have to think about what makes us different and what are the solution/s we can provide to others. She said that sometimes we work a lot in our true selves but we forget to make us visible because we expect others to make us visible. Therefore, we need to work on our elevator pitch as this is a great opportunity to show our value and sell ourselves or our business ideas.

Finally, Mrs. Rodriguez added that networking is fundamental in our careers, but what is more important is how we work with our net.

If you like our events, would like to become a member of IE Entrepreneurship Club or have any doubts, please send us an email to entrepreneurship.club@ie.edu.

Blog post by Andrea Labiste, President of IE Entrepreneurship Club.

Comments

Sorry, the comment form is closed at this time.

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept