14
Feb

More than 200 students, staff, and members of the local community enjoyed the celebration of the2019 edition of IE Creativity Day, held at the IE Creativity Center & IE Segovia Campus. Creativity is a rising value in our society and a human quality that helps to evolve the world. The great minds that have made humanity progress as Da Vinci, Picasso, Gaudí, Edison, or Steve Jobs, had in their character a strong component of creativity that applied in their thoughts and actions. A creative person is, in short, the one who dares to think differently, who handles his life with imagination and positivism, and who seeks to give practical and original solutions to the problems that arise in his day to day. IE University, aware of the high added value that creative innovation produces in the university environment, celebrated a new edition of the Creativity Day, this past Wednesday, January 30th 2019.

IE Campus Life organized a complete program of activities where original thinking was the protagonist in its multiple manifestations. Art and design exhibitions, workshops dedicated to entrepreneurship, debate tournaments, music recitals, demonstrations of creative gastronomy or talks given by professors and experts form a complete agenda of more than twenty events that took place throughout the day in the Campus of Santa Cruz la Real and, fundamentally, in the Creativity Center of IE University, located in the cultural building of Casa de la Monedain Segovia.

 

NEW SPACE The most important novelty of the 2019 edition was the official opening of a space for entrepreneurs in the IE Creativity Center as an extension of “Area 31”, the dynamic innovation space of IE Business School in Madrid, where the talent and entrepreneurial abilities of the students are enhanced. This new space in Segovia, open to the entire IE community, was born with the aim of enhancing the creative talent of students with great initiatives and a strong entrepreneurial spirit “The word creativity comes from the Latin”creare”which means to generate or produce, but it is also linked to the Latin word “crescere”, that is, to grow, in this sense, at IE University we understand creativity as the personal growth of our students and as a key skill to achieve something as important as innovation”, said the director of IE Campus Life Juliana Pereira “The human being is creative, feeling the world more alive and vibrant; creativity is capable of producing something that did not exist before, but also generates original values ​​and lifestyles, and establishes unique connections between apparently disparate ideas,”said Pereira, who stressed that Creativity Day is”the most important that we celebrate in the IE creativity Center, on this occasion, more than fifteen student clubs will participate and there are more than one hundred and fifty students enrolled.”

The activities started with a debate tournament in Santa Cruz la Real Campus organized by IE University students, in which participants demonstrated their creative potential in their arguments. After, the different student clubs of IE University showcased their initiatives at the IE Creativity Center, ranging disciplines such as photography, dance, music, theater and gastronomy. In the latter case, the architecture student, painter and Vietnamese chef Xuan Hoang Do made a gastronomic delight: he built a work of culinary art over a canvas. During this exhibition and thanks to the agreement between Campus Life, Saborea Segovia and Alimentos de Segovia, attendees had the opportunity to taste hundreds of tapas made with local products by several restaurants from the city. There was also a demonstration and a tasting of local craft beer, by Cervezas Artesanas San Frutos, a Segovian company that combines creativity, innovation and entrepreneurship.

WORKSHOPS. Creativity Day also housed workshops and talks aimed at explaining what creative work consists of and how it is applied. Thus, IE University professor Vincent Doyle offered a practical workshop where he explained the conditions in which creativity flourishes, what distinguishes a creative project from a non creative one, and gave the keys to pull out all the interior potential that helps the generation of new ideas. For his part, Ian Ingelmo, Spanish filmmaker who has worked with Víctor Erice in several of his film projects and expert in creative writing 2.0, spoke about how mindfulness or full awareness, can be applied to the field of creation. Andrew McCarthy, an expert in innovation, design thinking and creativity offered attendees insight to what happens in the brain when we are operating creatively, according to neuroscience. He exposed the keys of divergent thinking that every entrepreneur should know. IE students also received the testimony of Cabify co-founder Vicente Pascual, who provided insight into the success of this transportation platform. The young creators of the Segovian company Baianai also shared their professional experience in the field of entrepreneurship.

Since creativity is at the core of every business idea, the day also gave IE students the opportunity to present their start-ups before a panel of recognized entrepreneurial professionals,that advised them on the feasibility of their projects. T he IE Creativity Day had, among others, the support of several Segovia companies: Olivia The Shop, Siempre en las Nubes, San Frutos, Octavo Arte, Asador Maribel, Restaurante La Postal, De Bote en Bote, Restaurante Casares, Onzas de Sabor, Mesón Restaurante La Codorniz and Juan Bravo/Fonda Ilustrada.

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