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IE Global Innovation Challenge

[1]On the evening of 4 June, we welcomed 11 teams to the internal selection round for IE’s first international case competition, the IE Global Innovation Challenge. After spending 3 days with a case on Sephora’s acquisition of Southeast Asian beauty brand Luxola, teams pitched their analysis and recommendation to a panel of IE judges (Eduardo Pedreno, Maria-Eugenia Marin and Carl Kock). More than 70 people including teams showed up at Aula Magna to hear from diverse student teams from different Masters’ programs at IE applying knowledge [2]learnt from their classes to real-life situations. While judges were deliberating, we kept everyone entertained with a Kahoot quiz to test the audience’s Sephora knowledge and the winner was Francisco Rojo (Jan ’19 IMBA)!

Finally, the winning IE team was announced…. Lavoisier!!! The team was comprised of Carolina Monteiro, Veronica Moreno, Maria  de Los Angeles Diaz Tena and Colin Constantine (all September ’18 IMBAs). A huge congratulations to team Lavoisier!!!!! They will go directly into the final round on 28 & 29 June where they will compete with other business schools globally such as HEC Paris, Cambridge, Schulich and AGSM! Observers are welcome to support the IE team – for more information and to buy tickets, visit: http://ieinnovate.global [3]

Alissa Warne

IMBA September 2018