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The Art of Pitching Workshop 2.0, 7 May 2019

Written on June 10, 2019 by Campus Life in Professional

“Start with Why”, Simon Sinek says regarding your mission, vision and purpose. IE Public Speaking Club strongly relies on this formula. Empowering our members, by providing them with precious tools to be applied on a daily basis, is not only our ambitious goal but also the very reason why we do what we do.

On May 7th, 2019, Raffaele Piemonte – Alumni Advisor of IE Public Speaking Club – hosted an intense and insightful workshop: The Pitching Workshop 2.0. The latter started with a 45-minute interactive lecture, which was further divided into two parts: one devoted to a concise explanation of the basic concepts of Public Speaking and the second devoted to the analysis of the specific tools that can be used to create the perfect “pitch”.

1. Basics of Public Speaking:

  • Content Creation
    o Brainstorming
    o Storytelling
    o Structure of the Speech
  • Delivery
    o Use of the Voice
    o Use of the Body
    o Use of the Space
  • Psychological Aspect
    o Stress Management
    o Overcoming Fears
    o Leadership

2. The Art of Pitching

  • The Value Proposition
  • Sales 101
  • The Golden Formula: Why – How – What

Right after the lecture, participants were invited to join the stage and conduct practical try-outs, followed by ad-hoc feedback. As it is well known, IEPSC values feedback as a crucial learning tool. The officers, indeed, encourage members to “leave their egos outside the door”: it allows us to embrace constructive criticism and to be open to different opinions.

In conclusion, it is surely possible to state that – thanks to the Pitching Workshop 2.0. – IE Public Speaking Club took another step forward toward achieving its mission. Mastering the Art of Pitching, indeed, means being able to impress any audience and being able to efficiently “sell” any product, service, or idea.

Raffaele Piemonte

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