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IoT: The Power of Data at Telefónica

[1]

“The MAGIC of IoT is converting knowledge into wisdom thanks to the exponential growth of data”-Luis Simón Gómez

Last 12th of June Luis Simón Gómez (Global New IoT and Innovation Manager) was at IE doing a great presentation about the Power of Data in IoT hosted by AI & Big Data Clubs.

It is already well-known the majority of data was collected during the last 2 years and now there’s enough data as if stored in DVD´s, we were able to go to the moon 23 times. Data shared in real time is expected to grow to 20% by 2025, which could mean each person would have almost 20 IoT devices.

Having a look at the IoT path: from the initial step sensors to finally obtaining the knowledge, we reviewed how through connectivity you can send a piece of reality to transform it into data, store it in a platform and convert that physical aspect in a piece of value to make better decisions.

IoT has many different layers so is still a complex ecosystem, besides there is a huge concerned regarding security. The weakest point in these end to end services is the device and that’s one of the reasons why Telefónica applies security and operational analytics to detect, using Artificial Intelligence, any abnormal behaviour and anomalies in the network.

[2]There are seven verticals (use cases) in the IoT framework of Telefónica, they provide the whole end to end solution besides connectivity and data management. From B2B to B2C, we reviewed all of them having in mind data analytics: what happened, why and what will happen. All solutions are smart from: mobilityproviding deep understanding in real time of driver behaviour, consumption or use of panic button, to retail companies trying to understand customers behaviours in the physical store so as to create unique experiences. In Energy and Industry the added value comes when analysing energy consumption and optimization of processes to make better decisions and reduce costs. Regarding smart Cities: waste and traffic management as energy consumption are the fields most demanded by city councils.

Although B2C is not a big market yet many devices are installed in vehicles providing information of future breaks, status of components or location, as other solution offers tracking people (most used in centres for old people care).

Telefónica wants to satisfy specific needs and its developing those use cases to offer better services for those companies who want to invest on value proposition.

By: Julia Agostinho de Souza Barros