Archive for the ‘Other Activities’ Category


Ramadan is the ninth month of the Islamic calendar, during which Muslims around the world fast from dusk to dawn.

You may wonder why exactly we fast. We do it as an act of worship to Allah and as a way to feel compassion towards those in need. It is one thing to think about the less fortunate, but it is completely different to actually walk in their shoes. Ramadan teaches you patience, gratitude and restraint. It empowers you. If you can go the whole day without eating anything or drinking even a sip of water, is there really something you cannot do?

However, it’s not purely a physical challenge. Besides not being able to eat your morning croissant or drink your iced latte, your mind must undergo a fast of its own too. It’s a time for spiritual reflection and a chance to become more introspective. To think about your personal growth, your relationship with those around you and what you can do for your community.

On that note, my good friend Yasmin Ftes had the idea to bring the Ramadan experience to our IE family. So, myself, Yasmin and Ghalia Lahlou decided to combine two Ramadan traditions into one: Iftar, the meal upon which our day of fasting comes to an end, and giving to charity. Since charity encompasses a big part of this holy month, we thought it would be only right for it to play an equally big role in our event. Therefore, we collaborated with the NGO, Madrid for Refugees.

Hence, we set about organising a unique Ramadan night filled to the brim with food, music, games and an incredible mix of cultures and wonderful people. Seeing as food is the most important component of any Iftar, we tried to find restaurants that would like to sponsor the event. After many hours spent roaming the streets of Madrid, we partnered up with Makan, Du Liban, Solidere, Shukran City and Sham Pastelería. The food was an absolute hit and possibly everyone’s favourite part!

All in all, the event was without a doubt, a complete success. The spectacular blend of people, the plates wiped clean, Fairuz playing in the background over the chatter of people playing cards all resulted in one thing: an unforgettable night.

The Ramadan Committee would like to give a special thanks to Campus Life, Ahmad Ghalwash and Eduardo Brandi from the Charity Club, without whom this event would not have been possible. And thank you to our IE community for helping us raise a grand total of 1200€, all of which will be directly headed to help the refugees of our city.

Hope to see you next year!

By Uswa Ashraf Abduljawad


About Bananas, Ideas and Design…

Written on May 23, 2019 by Campus Life in Other Activities, Professional

What do bananas have in common with ideas and design? Probably nothing obvious or explicit, but these are three words which may best summarize the highlights of our most recent work as a club. Hopefully the relationship will become clearer as you continue to read! We are a Madrid-based collective of design enthusiasts at IE University, and we have created a community for sharing resources, skills and stories in Human-Centered Design (HCD) as an approach to addressing human and business problems. Our audience is, primarily, professionals and masters-level students in the IE Community.

Max Oliva (Studio Banana)

Studio Banana, the “home of design-driven transformation” is an interdisciplinary design studio which develops bespoke solutions for change-seeking organizations. We were privileged to have Max Oliva, the Managing Director of the studio, as the keynote speaker of a recent seminar which we hosted under the title “Human-Centered Design and how it can add value to business”.

The event was a success, not least because of Max’s subtle yet infectious energy in sharing some of Studio Banana’s successes and failures in developing solutions for their clients who range from Fortune Global 500 companies to individual consumers. A particular favorite on the evening: one of Studio Banana’s most obscure, but certainly one of their most successful creations, the Ostrich Pillow.

In addition to sharing these captivating stories, Max also took some time to illustrate the processes and techniques that are applied by Studio Banana’s diverse, multi-disciplinary teams in delivering innovative products and experiences for their clients. This — the processes and techniques — is probably where the attendees of the seminar derived the most value from. Speaking of process, you now understand our initial reference to bananas! Trust the process!

Ideation Workshop

Part of our mission as a club is to share the principles and practices of a “design mindset” with professionals and students who are from traditional fields, outside of design. To this end, we hosted a two-session Ideation workshop, over two days, last month.

The vibrant participants — about 30 students from various IE Masters programs — were given the challenge: “How might we help IE students to better recycle their trash?”

Over the course of the two days, we introduced various HCD tools such as stakeholder maps and brainstorming, to guide the participants in the ideation process, a process which generated over 100 ideas that varied as much in sophistication as they did in the potential impact for the school and the environment! Finally, we used a feasibility and impact matrix to narrow down to the best ideas.

It was both exciting and rewarding for us as facilitators to see the participants work through a real-life problem, which affects them and their immediate environment, and guiding them into generating cutting-edge ideas and proposed solutions.

Next Activities

· In keeping the momentum and a diverse appeal of programs, we will be hosting our next event on the 22nd of May. It will be a seminar themed: Customer research as a key factor for success. We will be joined by a team from SparkLab in Spain. SparkLab is the innovation lab of Dutch financial services company, Nationale-Nederlanden.

· Agile is one of the most sought-after skills in organisations today. On the 30th of May we will be hosting a seminar: Agile & the Design Process. Our two speakers for this event are experts in the areas of Digital Transformation and Experience Design. Both of them will join us from one the world’s most renowned consulting firms and will share best practices in Agile Methodology with us.

· In the middle of June, we will be hosting a workshop which will introduce participants to the fundamental theory of prototyping. Participants will be taken through the process of bringing to life, and into tangible form, ideas which need to be tested and validated in real life. We’ll be rolling up our sleeves and cutting things up for this one!

Until then, to reach out to us for a chat or to discuss new partnerships, you can find us on Instagram @iehcd or email / .

Bananas — Check, Ideas — Check, (Human-Centered) Design — Check!

Yours in Innovation

IE Human-Centered Design Club


Workshop at Casa De La Lectura

Written on May 17, 2019 by Campus Life in Other Activities

One of the greatest joys of any form of art is giving and experiencing it. A motto that the Theatre club of IE University holds close to its very core. It had been a really long run for us, the date of the final show was closing in. Little time and lot of work remained. We worked for the final prep throughout the weeks (even the weekends!). During this whole process, one of the greatest helps came from Casa De La Lectura, Segovia. They gave us space to practice and accommodated to our needs greatly. We spent quite a few weekends going over to the building and working, while trying to do out best to keep up with the deadline. There was however a catch, a very wonderful one at that. In exchange for using the place for the production, we had to conduct a workshop for the younger kids! A workshop that would spread the joys of acting, drama, self-expression and experience!

A child’s brain is filled with wonders, imaginations and creativity. For the workshop, we believed that all that was needed was for us to push them in the right direction. And it worked wonders. The whole seminar was absolutely wonderful with the batch of kids learning new games, building up collaborative skills, honing their creativity and giving their inner actors the front stage. The room was filled with energy and excitement; games ranged from running around and catching each other, to playing animal charades. We had meek sheep’s and roaring lions, flying birds and squeaking mice. The children really seemed to enjoy themselves, they were so different from each other and yet worked together perfectly. We had a little troublemaker breaking the rules, and a shy one that just needed a nudge in the right direction.

The main objectives of the workshop were based on team building exercises and self-expression. Through games like Mice-Cat and Chain-Lock, the kids had to work together for a common goal. They had to depend on the working of every member to succeed. And games like Follow the Leader tested their cognitive skills. The workshop lasted for an hour, by the end of which we got to know each other well and were pumped with energy and yet tired from all the running around. A small feed-back session told us that the kids really enjoyed it, and some even wanted to repeat the workshop once again. In the process of creating an experience for them, and giving them something, we feel like we received much more… we experienced much more and got another chance at being kids. And this is what the spirit of theatre is about, for which we could not be more thankful.


Motivation and Creativity Workshop

Written on April 25, 2019 by Campus Life in Other Activities

On Saturday 13th of April a Motivation and Creativity hands on workshop was held at IE Madrid. The workshop was conducted by Pamela Diaz, Director of Marketing of Italtel & Exprivia in Peru and Author of “Reinventa tu Creatividad”, and Camila Monguzzi, Communication and Digital Media bachelor student. The workshop was aimed at exploring your inner self and bring out the best of you through art. Each student received the book of activities of the author in order to do the dynamics. The workshop included six team and individual dynamics that were conducted to reveal intrinsic behavior and translate these into tangible paper by using colors, to get unstuck and boost your inner motivation.


Last Tuesday members of Net Impact Club had a community dinner event at La Vaqueria Montanesa.  We bonded over delicious, locally sourced food while discussing topics related to sustainable business practices. La Vaqueria Montanesa is a restaurant dedicated to simplicity and honesty in their business. As members of Net impact we love that they focus on being “green” and source their meat directly from ethical farmers whose cattle roam free. This was a fantastic event to get to know one another and Madrid better while enjoying some of the best caprese salad, and roast chicken one can find!

Sidney Wilson

Net Impact Club

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