Archive for the ‘Other Activities’ Category


IE Rugby Club

Written on December 12, 2017 by Campus Life in Other Activities

July 3rd, 2017

In July 2017 the rugby club organized a training session for non-rugby players. This training session was attended by 25 sports enthusiasts from more than 15 countries. We did this session together with the Lions Club at Hortaleza Rugby Club. The session included rugby coaching exercises covering the basics of all aspects of the game including passing & handling, rucking & mauling, the scrum and more. We closed the session with the traditional touch match and the never absent beers!

September 18th, 2017

September marks the beginning of a new intake from almost all Masters programs at IE! We had players from IMBA, MIM, MIF, Big Data, International Relations, LLM, and cybersecurity, among others. After a few weeks for soft landing of new students, Rugby Coordinators coordinate the first after summer session of the best networking club at IE… IE Rugby Club.
This training session was attended by students from all programs and from 5 continents. The objective was to introduce ourselves, so we split the training from Lions at Hortaleza Rugby Club. At the beginning, coordinators we have coordinators the different programs helped organizing ten basic training exercises and asked about the rugby experience of new comers. We concluded the session stretching with Lions and conducting the stretch in 10 different languages. Great first session guys, WELCOME!



Digital Transformation in the Sport № 1

Written on December 12, 2017 by Campus Life in Other Activities

Rapid digitalisation seems to be a trend in every industry. It has transformed event the sport industry, especially football/soccer – the sport № 1 on the planet.

As in the other businesses, by digital transformation, football clubs optimise their logistics and financial processes, but mainly it affects its interactions with its fans and players. Moreover, it is very important to emphasize that not only on – field performances of teams matter, but also their capacity to create a strong brand identity and awareness. Team supporters are principal customers of any sport organization, and their loyalty and good relationship are crucial for a business of this sort. Today fans cooperate with their favourite soccer teams in different ways: by tweeting about their heroes, monitoring news on social media, following players on Instagram, etc. These mediums can be used by clubs to create a special ecosystem with their fans and direct their marketing instruments straight on aficionados. Leading football clubs are creating special mobile applications for their supporters with video streaming, games and players’ statistics, surveys, etc. Clubs, tracking data of their fans, have a god opportunity to develop their content, communicate more effectively with target customers, and increase brand loyalty. Moreover, applying big data analyses, for example, analysing correlations between weather data and ticket demand, will help clubs with pricing strategies, as to when it will be worthwhile to lower or increase expenses for marketing campaigns and indicate the ideal time to offer ticket promotions.

Digital transformation impact how soccer clubs interact with their main assets – the players. The process of searching and buying players is not easy, it almost always requires great amount of time, detailed analysis of statistics and scouts’ involvement. “Moneyball” paradigm is a good example of the importance of big data and necessity of profound analytics in the future of such a sport. Therefore, usage of new technologies, software, efficient processing of information are now activities that are inevitable in terms of optimization of this process. Special modern devices such as hi-tech cameras, sensors and wearables can track every aspect of the performance of a particular player and form the basis for statistical data, which then in turn can be used by managers (for assessing the players’ performance) and coaches (for increasing or declining work-loads and developing training programs). In this field we can give the following examples: famous English golf-player Luke Donald and former football player, Luis Figo developed the Network90 (“LinkedIn for football players”), FIFA created the “FIFA Transfer Matching System” – global online platform to govern trans-border transfers and presenting the statistics of transfers for obtaining transparency in the world of football and make interaction between clubs and sport associations more effective; innovations like Google Glass are being utilized for data analysis of sportsmen trainings.

New technologies are also applied in the sphere of sport medicine, for avoiding possible injuries. Specialist companies such as Zephyr, Omegawave, Firstbeat and Catapult developed special sensors that contribute to collection and analysis of biometrical data and record physical activity of sportsmen. These gadgets collect information and deliver detailed assessment, that can be very helpful for preparation of individual plan of exercises for a particular soccer player.

Summing up, and referring to a “PwC report about digital transformation in sport sector” ( ) we can infer that in the sport industry and especially in football sector, the following main drives set the pace: need of use of more analytics, the admission of digital means for networking, communication frameworks of football clubs, advanced digitalisation of the market.

And for staying on top, club managers ought to concentrate the strategic development of their organisations on the following key aspects: accumulate financial resources to advance their digital transformation and to control their fan base and actively interact with it.


Hay Festival 2017

Written on September 7, 2017 by Campus Life in Other Activities, Social


IE Big Data Club: Data Expedition 2017

Written on August 28, 2017 by Campus Life in Other Activities

On 2nd and 3rd June 2017, the IE Big Data Club, in partnership with the Inter-American Development Bank (IDB), organized the second edition of the IE Data Expedition Challenge. The aim of the challenge was to offer multi-disciplinary teams the hands-on experience of using a real dataset to understand, define and propose solutions for a real business problem.

The Business Case

This year, the chosen topic was ‘how to use data to improve project teams collaborations by a client. Teams were tasked to use the dataset provided to analyze and report the extent to which collaboration happened during the organization’s project preparation processes.

Some aspects that participants were asked to consider while analyzing the data were:
•Levels of collaboration by teams at sector, division and country levels.
•Involvement of units in the collaboration process and their characteristics e.g. homogeneity or heterogeneity.
•Relationships between extent of collaboration, in numbers and hours, and length of time to project approval.
•Frameworks of collaboration e.g. if it happened beyond the stipulated project scope and time.

The end goal was for the data challenge participants to provide suggestions on how to strengthen beneficial collaborations identified within the client’s teams and on promoting more results-oriented performance therein.


The dataset to be used for the challenge was prepared in advance and a team of mentors and judges for the weekend event was set up. Mentors and judges, drawn from different companies, greatly enhanced the experience for the teams present at the data expedition weekend. Our mentors and judges were experts in business and technology within various industries. They hailed from IDB, Carto, The Cocktail, GMV, McKinsey & Company, Ernst & Young, BBVA Data and Analytics, Ericsson, SUNN, CBRE, Next Limit Technologies and the IE School of Human Sciences and Technology. A few days ahead of the data expedition weekend, multidisciplinary teams were constituted, participants were from various graduate programs within IE – including the Master in Business Analytics and Big Data and the International MBA – and beyond IE.  Teams included a mix of business and data science skilled members. They were expected to make creative decisions, document their hypotheses and leverage their data visualization and analytics skills to provide solutions to the challenge provided.

Data Expedition Weekend

After months of preparation and anticipation, the long awaited weekend finally arrived. IE Big Data Club and IDB officially kicked off the event on Friday 2nd June 2017 at IE’s cool co-working space in Area 31. After the teams warmed up and members knew each other a bit better, it was all systems go! Participants quickly dived into the process: brainstorming on ideas, defining hypothesis and running initial exploration on the data set. The space was abuzz with team discussions and questions. Team mentors, including the IDB online team based in Washington DC, were at hand to offer one-on-one assistance as participants navigated difficult questions and refined their ideas. It was a great first day of ideation, data crunching, fun and, off course, food to fuel the hard working sessions. After hours of initial analysis, teams defined their strategies in approaching the challenge and divided the specific tasks among themselves. The second and final day of the challenge began on a high note as teams dove deeper into the dataset, tested their hypotheses and finalized on their proposals. The mentors were more involved in supporting the participants with the detailed business and technical workings of the challenge. After a full day of intense effort, it was time for teams to submit their final outputs.  The energy and tension was palpable as the submission deadline arrived. At last, teams sent their reports, presentations and code, setting the stage for the final pitches. The judges arrived at the end of the day, ready for the assessment phase of the final outputs.  After a short break, all teams presented their findings and proposed solutions, to the judges and fellow participants.

Thereafter, there was another break as judges deliberated on the results from the pitching session. The conversations were animated as teams reflected on their different experiences during the challenge. Our club received great feedback from the participating teams. They said it was lots of fun, a great learning experience and a great opportunity for networking.

Finally, the judges brought in their verdicts, but first, some feedback. They mentioned that most teams did a great job of understanding the business case and had made an effort to link their processes and proposed solutions to the case. A key take away point was that participants needed to understand that great pitching and good data visualization skills were powerful tools in communicating with actual teams in an organization: business and technical. In a nutshell, “…keep it relevant, simple, factual, engaging and well delivered”.

Weekend Prize and Grand Prize Winners

The winning team of the IE Big Data Club Challenge weekend was Team Dataholics. Teams Insiders and Funtastic took 2nd and 3rd places respectively. The winners of the weekend challenge received  prizes from our sponsors and all participants received a certificate of participation for their amazing work. 

After the weekend event, all the submitted presentations were assessed by the IDB team for the grand prize award. Team Dataholics scooped the grand prize award – a fully sponsored round trip to present the team’s results to the IDB head office team in Washington DC. Team Elementary My Dear Watson received honourable mention for the collaboration algorithm they created.

Team Dataholics


The IE Big Data Club deeply thanks all the participants, mentors, judges and the organizers that made this year’s data expedition weekend a great success. In addition, a special thanks to all our sponsors: Inter- American Development Bank, GMV, The Cocktail, Carto, IE Campus Life, IE Careers & Talent and the IE School of Human Sciences and Technology.

See you all at the next IE Big Data Club Data Expedition!!

Mean while, enjoy this short video of this year’s data challenge weekend.

Beatrice Wairimu Murage

IE Big Data Club


Nestlé Presentation

Written on July 28, 2017 by Campus Life in Other Activities

Full house! The IE FMCG Club was delighted to welcome the IE alumni chawki asmar to present and share his experience in the industry, such as being a successful candidate and key information on Nestlé, which is a world-leading company in the consumer goods industry and one of the main companies worldwide.

With a focus on the diversity presented at Nestlé, as well as at IE Business School, which reinforce how important is an experience in such a diverse environment.

#fmcg #iebusinessschool #nestle #ietookmehere #mba #ie #consumergoods #foodandbeverage #imba

Linkedin post: Igor

IE Brasil office post on social media´s: Linkedin, Facebook and Twitter

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