Archive for the ‘Professional’ Category


Meeting on the Future of Warfare

Written on December 4, 2018 by Campus Life in Professional

The IEU Segovia Political Think Tank’s meeting on the future of warfare brought upon a dynamic discussion. Although the topic was potentially broad, it was quickly narrowed by comments that directed the discussion towards cybersecurity and alternative means and dimensions of war. A full scale war in the near future seems unlikely, and as has been considered for a time now, threat of a large scale war involving nuclear, chemical and biological weapons is a threat too catastrophic to even consider its consequences; obviously, if an event of such magnitude were to occur, we probably would not be there to witness the aftermath.

Instead, the discussion progressed into more subtle but also realistic and current kinds of war. Because of the centralization of our systems and the vulnerability the current technological frameworks, cyberwar is one of the greatest concerns of our time. Agents of cyberwar can range from single individuals to entire nations, and the effects of tempering with digital systems can range from inoffensive trolls to shut-downs of entire cities, thus resulting in mayhem rivalling physical wars. Anonymity exacerbates the problem; you might never know who is attacking, or from where. States may be forced to relinquish their sole role as war agents, or a security providers. Such pressure, already portrayed by the alleged attacks from Russia towards the US elections and similar such behaviors, does not mean we are at war, but it certainly does not mean peace either. Other relevant comments revolved around how, as a species, we are becoming highly specialized, resulting in a greater stiffness as regards to changes in our environment. Because of the complexity of the system we have created, everyone requires a limited and specific environment in order to thrive. If the system is attacked and we are left in the dark, then adaptation and survival would prove too difficult with devastating effects for humanity.

Marc, the moderator, brought upon the question as to whether humanity was better before the uncertainty we are living today. Multiple perspectives were given on the issue, some claiming that we were better before as the enemy was easier to identify and target, while others claimed that the famous threat of mutually assured destruction brought us closer to peace. The discussion then proceeded as to whether it is better for all countries to have nuclear weapons to assure a greater stability on the system. There seemed to be consensus on the fact that no nuclear weapons would be the best outcome (although not everyone participated in the discussion), but it was debated as to whether or not it is fair and desirable for a limited club of countries to be able to own nuclear weapons while the others were denied access to them. Agreement was reached on that no society is composed or leaded by lunatics, and such argument was used to support the proliferation of nuclear weapons. Rational human beings would never deploy a nuclear weapon unless in extreme conditions because of the fear of retaliation, hence the incentive to pluralize the power possessed by those nations holding nuclear weapons. Arguments in favor of a greater proliferation were well exposed, and the examples of Pakistan and North Korea not using their nuclear arsenal were persuasive; even then and for good reasons, some still felt uncomfortable with every single nation having the chance to acquire nuclear weapons. As a finishing comment, Georgy Aronya, class president of PLE and writer for the Stork, posed an interesting set of questions alluding to the aforementioned discussion on the proliferation of nuclear weapons: is it better for just one person in this room to have a gun? Is it better for everyone in the room to have a gun? Or is it better to have something in between?

Ricardo Ángel,
President of the Political Think Tank Segovia


IE Public Speaking Club

Written on November 29, 2018 by Campus Life in Professional

On Tuesday, 27 November Sowmya Vavilala, one of our esteemed coordinators hosted an exciting session on Debating. Having a wealth of experience in the topic she took us through an insightful journey of the facets of debate.

A debate is an ongoing action of listening to your competitor’s points while effectively communicating your own. We learnt that to effectively communicate your point, you should do it with passion, and if you can’t find it, fake it, as we learnt in our previous session on Body Language, how you something is more important than what you say. But always remember to take note that a great debate is backed up by solid research, always opting for logical and rational thought. Other key points from our session included:

·         Criticize the opinion, not the person
·         Hold your poise, if you lose your temper, you lose the debate
·         Do not generalize or exaggerate, it weakens your position
·         Debate like a politician, as though your opponent isn’t present

Our members then took the stage to put their new-found skills to work, debating from pizza to tomato sauce versus mustard, and even veganism.

Join us next week for our session on Stress Management on Tuesday, December 4th.


Personal Branding and Elevator Pitch by The Bold Choice

Written on November 21, 2018 by Campus Life in Professional

In Collaboration with three other clubs (IE Marketing Club, IE Communications Club, and IE Public Speaking Club), IE Entrepreneurship Club co-hosted Jane Rodríguez del Tronco who is an Executive and Team Coach, Personal Brand Expert, CEO of The Bold Choice, and Associate Professor at IE Business School. Jane offered a session on Personal Branding and Elevator Pitch for Entrepreneurs to 80 students.

Entrepreneurs need a personal brand because they are constantly in contact with investors and potential business partners with whom they need to build trustworthy relationships.

In her presentation, Mrs. Rodriguez mentioned that the main purpose of building our personal brand should be to show others what is special about us, what is the value we can offer to the world. Our personal brand is what people say about us when we are not in the same room and it has a lasting power.

Mrs. Rodriguez also highlighted the importance of having a good elevator pitch in order to succeed in our careers. When building our elevator pitch, we have to think about what makes us different and what are the solution/s we can provide to others. She said that sometimes we work a lot in our true selves but we forget to make us visible because we expect others to make us visible. Therefore, we need to work on our elevator pitch as this is a great opportunity to show our value and sell ourselves or our business ideas.

Finally, Mrs. Rodriguez added that networking is fundamental in our careers, but what is more important is how we work with our net.

If you like our events, would like to become a member of IE Entrepreneurship Club or have any doubts, please send us an email to

Blog post by Andrea Labiste, President of IE Entrepreneurship Club.


Women in Luxury & Retail Blog

Written on October 26, 2018 by Campus Life in Professional

Last night, October 24th, the Women in Business Club hosted our Women in Luxury & Retail Dinner sponsored by Mastercard at Habanera. This event is one of our 6-part dinner series, each hosting speakers and students interested in a sector voted for by our club members.

Joined by Veronica Baez Marquez Former Marketing Director at LVMH and CEO & Co-Founder of Designersrooms, Marina Oliveira Vendor Manager Beauty and Luxury Beauty at, Marisa Velasco Brand & Communications Director at LasRozasVillage in Value Retail and Alessandra Chichi EVP and General Counsel for HBO Europe.

All of our guest speakers took their path one step ahead and are focusing on the next level of the Luxury & Retail world:

• Veronica who stepped into the powerful entrepreneurship world and founding a strategic consulting services, specializing in the development of Luxury and fashion brands.
• Alessandra who is an inspiring executive in one of the successful companies that is in charge of many Luxury players (actors and shows) in the market and their daily performances.
• Marina who is enriching every day the environment in Amazon and is looking into changing the Luxury Beauty department in Amazon, making it more environmentally friendly.
• Marisa which is in charge of creating the best Luxury experience for clients while they shop for the next Luxury item in the Real Estate company which holds all the Luxury brands under one roof.

During the dinner the members of the club brought up a very important subject which touches all: Sustainability and Environment. We spoke about how important it is for the Luxury brands, that many people would pay a high price for them, should set a positive example while watching over the environment and being an influencer as part of being the change in the world.

The evening began with networking followed by a sit down 3 course dinner where we went around the table introducing ourselves and asking questions about the Luxury industry and its secret to be successfully positioned. consulting industry that we do not have access to asking in most career related environments and shared our personal experiences as women in business. Key learnings from our amazing speakers and students that we’d like to share from this event include:

Quotes – Female in Luxury & Retail

• As Luxury is a very competitive industry, you need to understand that if you truly believe in yourself, take risks, go forward with it and don’t be afraid to fail.
• I always ask myself: What is the worst thing that can happen? I always see that the answer is the answer I already had before trying- No.
• The “secret” is to think outside of the box, to initiate and create.
• You are the only person who is standing in front of achieving what you would like to, put yourself in the spot light, just like high branding, and people will approach you the same.

Our Dinner Series is designed in an intimate setting to facilitate open and honest conversation to flow between leading professionals and students, a learning experience and sharing of perspectives like no other. Future Dinner Series events planned until the end of the year include: Women in Fast Moving Consumer Goods, Technology and Leadership. Join the Women in Business Club here to be kept in the loop for future events.

We look forward to seeing you at our next Women in Business Dinner Series Event.

WiB Coordinators.


AIcebreaker 2018 – IE AI Club

Written on October 26, 2018 by Campus Life in Professional

The IE AI Club kicked off the 2018-2019 academic year, on October 24th, with a great AIcebreaker event, following on the steps of the previous successful year. 70+ people registered to the event, with the attendees being a mix from the IMBA, MIM and MBD programmes, as well as other friends of IE. For some event photos, click here.

The main purpose of the AIcebreaker event this year, was to give everyone an introduction to Artificial Intelligence technologies, have a discussion around ethical questions coming up in the field, not only from a technical perspective, but also on how AI advances impact business and our daily lives. This was amazingly facilitated by Professor Jaume Manero, a practitioner in the field of Artificial Intelligence, and a professor here at IE Business School. Professor Jaume brought in a very informative and engaging presentation on AI and deep learning, which sparked interesting discussions with the members. During the event we also had a little Kahoot guessing game with the winner grabbing a bottle of white wine as a prize. The lucky winner was the fastest of all, and with the highest score. The game was hosted by Betty Yunlei Lu and Yadu Brian Yang, the Club’s founding partners, and was an icebreaker for everyone to get involved.

Participants were also given a take-home game with a crossword specially prepared for AI, and made by the Club’s coordinators. The correct answers for it, will be available in our very own Instagram account ieaiclub.

We would also like to mention this year’s new coordinators Sabrina Mirtcheva, Vikas Agrawal, Sandeep Parihar, Gonzalo Ybanez and Miltos Stella.

We hope that you loved the event, and it got you interested in AI, as much as we are. Stay tuned for our next event. We’ll share the event details with you very soon!


Blog post by IE Student Betty Yunlei Lu 

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept