Archive for the ‘Professional’ Category


The Art of Impromptu Speaking, 23 April 2019

Written on June 10, 2019 by Campus Life in Professional

At the Public Speaking Club, when we host our flagship weekly workshops, we often conclude them by inviting our members to take the stage for an impromptu speaking session.
On 23rd April 2019, Bhargavi Mantha hosted IEPSC’s first session after a lovely Spring Break. The workshop was on “The Art of Impromptu Speaking”. The session was an overview of some tricks and tips to think on your feet and also prepare for being able to tackle situations where one needs to be candidly insightful on various topics.
We flipped the session for this workshop to implement the Do, Reflect, Apply philosophy to better demonstrate this workshop. Meaning that we conducted the impromptu speaking segment first and then the lecture/education part of the session to reflect on each members’ performance.
The strategies of conquering an impromptu speech can be summed up into 4 main points:
• Express an Opinion – It is key to take a stance on a topic. You either pick a side or stay neutral but always remember to express what you choose
• Address Cause & Effect – If, then, give it a point of view that addresses a cause and the effect that supports your initial opinion
• Support your Line of Thought – Support the Cause & Effect with examples and anecdotes
• Bring It all together – Conclude, reiterate back to your opinion and end strong!
Furthermore, Bhargavi helped us understand how we could practice for impromptu speeches. She took us on a journey from her past experience as an Impromptu speaking contestant at an International Competition and how she practiced and prepared for the event, in terms of having the right mind-set, the kind of story development from within and finally being able to deliver a clear and concise idea/story about a certain topic in a limited amount of time.
Finally, at the IE Public Speaking Club as we always say that “Knowledge is of no value unless you put it into practice”, and thus invite you to our future sessions to come and Conquer the Impromptu Speech with us.


IE Global Innovation Challenge

Written on June 6, 2019 by Campus Life in Professional

On the evening of 4 June, we welcomed 11 teams to the internal selection round for IE’s first international case competition, the IE Global Innovation Challenge. After spending 3 days with a case on Sephora’s acquisition of Southeast Asian beauty brand Luxola, teams pitched their analysis and recommendation to a panel of IE judges (Eduardo Pedreno, Maria-Eugenia Marin and Carl Kock). More than 70 people including teams showed up at Aula Magna to hear from diverse student teams from different Masters’ programs at IE applying knowledge learnt from their classes to real-life situations. While judges were deliberating, we kept everyone entertained with a Kahoot quiz to test the audience’s Sephora knowledge and the winner was Francisco Rojo (Jan ’19 IMBA)!

Finally, the winning IE team was announced…. Lavoisier!!! The team was comprised of Carolina Monteiro, Veronica Moreno, Maria  de Los Angeles Diaz Tena and Colin Constantine (all September ’18 IMBAs). A huge congratulations to team Lavoisier!!!!! They will go directly into the final round on 28 & 29 June where they will compete with other business schools globally such as HEC Paris, Cambridge, Schulich and AGSM! Observers are welcome to support the IE team – for more information and to buy tickets, visit:

Alissa Warne

IMBA September 2018



About Bananas, Ideas and Design…

Written on May 23, 2019 by Campus Life in Other Activities, Professional

What do bananas have in common with ideas and design? Probably nothing obvious or explicit, but these are three words which may best summarize the highlights of our most recent work as a club. Hopefully the relationship will become clearer as you continue to read! We are a Madrid-based collective of design enthusiasts at IE University, and we have created a community for sharing resources, skills and stories in Human-Centered Design (HCD) as an approach to addressing human and business problems. Our audience is, primarily, professionals and masters-level students in the IE Community.

Max Oliva (Studio Banana)

Studio Banana, the “home of design-driven transformation” is an interdisciplinary design studio which develops bespoke solutions for change-seeking organizations. We were privileged to have Max Oliva, the Managing Director of the studio, as the keynote speaker of a recent seminar which we hosted under the title “Human-Centered Design and how it can add value to business”.

The event was a success, not least because of Max’s subtle yet infectious energy in sharing some of Studio Banana’s successes and failures in developing solutions for their clients who range from Fortune Global 500 companies to individual consumers. A particular favorite on the evening: one of Studio Banana’s most obscure, but certainly one of their most successful creations, the Ostrich Pillow.

In addition to sharing these captivating stories, Max also took some time to illustrate the processes and techniques that are applied by Studio Banana’s diverse, multi-disciplinary teams in delivering innovative products and experiences for their clients. This — the processes and techniques — is probably where the attendees of the seminar derived the most value from. Speaking of process, you now understand our initial reference to bananas! Trust the process!

Ideation Workshop

Part of our mission as a club is to share the principles and practices of a “design mindset” with professionals and students who are from traditional fields, outside of design. To this end, we hosted a two-session Ideation workshop, over two days, last month.

The vibrant participants — about 30 students from various IE Masters programs — were given the challenge: “How might we help IE students to better recycle their trash?”

Over the course of the two days, we introduced various HCD tools such as stakeholder maps and brainstorming, to guide the participants in the ideation process, a process which generated over 100 ideas that varied as much in sophistication as they did in the potential impact for the school and the environment! Finally, we used a feasibility and impact matrix to narrow down to the best ideas.

It was both exciting and rewarding for us as facilitators to see the participants work through a real-life problem, which affects them and their immediate environment, and guiding them into generating cutting-edge ideas and proposed solutions.

Next Activities

· In keeping the momentum and a diverse appeal of programs, we will be hosting our next event on the 22nd of May. It will be a seminar themed: Customer research as a key factor for success. We will be joined by a team from SparkLab in Spain. SparkLab is the innovation lab of Dutch financial services company, Nationale-Nederlanden.

· Agile is one of the most sought-after skills in organisations today. On the 30th of May we will be hosting a seminar: Agile & the Design Process. Our two speakers for this event are experts in the areas of Digital Transformation and Experience Design. Both of them will join us from one the world’s most renowned consulting firms and will share best practices in Agile Methodology with us.

· In the middle of June, we will be hosting a workshop which will introduce participants to the fundamental theory of prototyping. Participants will be taken through the process of bringing to life, and into tangible form, ideas which need to be tested and validated in real life. We’ll be rolling up our sleeves and cutting things up for this one!

Until then, to reach out to us for a chat or to discuss new partnerships, you can find us on Instagram @iehcd or email / .

Bananas — Check, Ideas — Check, (Human-Centered) Design — Check!

Yours in Innovation

IE Human-Centered Design Club


Transforming Education with A.I. and new technologies

Written on April 23, 2019 by Campus Life in Professional

Last week, in collaboration with the IE School of Human sciences and Technology and the IE business school, the AI club organised a visit to the WoW room of IE university. Launched in October 2016, the WoW room (Window on the World room) is a virtual classroom comprised of a 45 square meter video wall made up of 48 monitors arranged in a U-shape. This lecture theater simulates a face-to-face classroom environment, seamlessly allowing all students to interact with each other as if they were sitting in a real classroom.

The WoW Room takes IE’s commitment to technology immersion in learning environments to the next level. It provides students with a unique and highly-immersive virtual classroom experience that uses artificial intelligence, real time simulations and analytics, big data analysis, and interactive robots to provide both the students and professors (either a hologram or physically present) with a highly enriched learning experience. It can even run algorithms that recognize patterns in facial expressions to assess understanding and identify students’ emotional state and levels of attention. You can also have a look at a demo video of the WoW room by clicking on this link .

“The great thing about a virtual classroom is that your students are already in a digital format, which means you can run algorithms that recognize patterns in facial expressions to assess understanding and identify students’ emotional state and levels of attention in your class.” Professor Martin Boehm, dean of IE .

After the visit to the WoW room, a live demo of the new VR (Virtual Reality) center was presented to our student. The VR space is a place specially put in place for the students of IE University. It is located in Maria de Molina 4, 2nd floor and can be booked online. The VR space is designed for our student to experience Virtual reality through different applications. If you are studying at IE, make sure you check this place out.

This event allowed students to visit these special and innovative places while discovering the new dimensions of future online education as well as how AI and new technologies disrupt this industry.

Thanks to IE university for providing the demo to the IE AI Club!

#artificialintelligence #bigdata #machinelearning #robotics #ie

Léon Junique, MScFollow
MSc in Business Analytics and Big Data



Written on April 2, 2019 by Campus Life in Professional

On Wednesday, 27th March 2019; the IE AI Club hosted the Machine Learning for Fraud detection event session. Our speaker was Professor Jesus Prada an expert in Machine Learning -Sigesa and holds many credentials under his name such as Professor -IE School of Human Science & Technology, Teacher at DevAcademy, Freelance Data Scientist -Hospital Clinico San Carlos, Machine Learning Engineer, Madrid-MIT M+Vision Consortium and many more)

Professor Jesus Prada walked the audience through the fundamentals of Machine Learning, the importance of aspiring data scientist to be well-rounded & balance in computer science, business knowledge and Statistic and mathematics. He further presented on Data sources, Pre-processing data, Algorithm parameters, Machine Learning models analyses and Evaluation Metrics.

The audience remained engaged throughout the presentation & fascinated by such rich knowledge.

Jesus Prada further elaborated on a very important concept in Machine learning ‘Accuracy Vs Interpretability trade-off’
“In Machine Learning, the most accurate models tend to be the most complex ones, for this reason, best models are usually the less interpretable ones”

This event was indeed enriching and captivating. Stay tuned with the AI Club for our upcoming events!

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept