Archive for the ‘Professional’ Category


USA and Marketing Club Super Bowl event

Written on March 4, 2019 by Campus Life in Geographic, Professional

The Marketing and USA clubs worked together on a Super Bowl ad/halftime show viewing parting the week following the Super Bowl. We started the event with a happy hour and then watched the best ads from this year’s Super Bowl followed by the halftime show.

The event had about 40 attendees with a mix of people from the IMBA, MCMC, and MVD programs. Taste of America sponsored the event with snacks and a prize basket for the winner of the Super Bowl Commercial bingo game we created.


Democrazy; the sense or nonsense of Democracy

Written on February 28, 2019 by Campus Life in IE Stories, Professional

Democrazy; the sense or nonsense of Democracy event held by the IEU Segovia Debate Cub invited two IE professors; Oscar Martinez and Balder Hageraats to broadly discuss the advantages, disadvantages, faults and achievements of democracy as a political institution. The debate took the broader form of discussing the ‘sense’ of democracy, and the ‘nonsense’ of democracy which 

at times covered other sub discussions such as foreign aid and the difference between a democratic state’s spending and a non democratic state. The high intensity level of the debate was often felt throughout the audience as over 60 participants showed up, all with varying thoughts and opinions regarding democracy and the various statements the two professors were making.  

The overall format of the event consisted of opening statements by the two professors, and Sarah McFadden as moderator throughout the event. There was a question and answer portion towards the end where the audience were able to ask questions regarding the sense or nonsense of democracy, and due to time constraints, after the end of the event many participants stayed back to continue to discuss at length their questions with the professors. All in all, this event had been one of the Debate Club’s biggest event thus far, and most anticipated event. With enough popular demand, we hope to invite the two professors and perhaps other speakers to further engage the community in discussions and debates regarding varying issues pertaining to the student body.  


Public Speaking and Drama Club Collaboration

Written on February 25, 2019 by Campus Life in Professional, Social

The year 2019 has been a year of continued collaboration here at the IE Public Speaking Club. Our last collaboration with the IE Drama Club was a testament to that. A big thank you to Anna Lotta Hattig and Alan Mekibel from the IE Drama Club and one of IEs students, Ellen Buckland, a professional actress with multiple years of experience teaching theatre tools and techniques to boardroom executives.

The workshop was something out of the ordinary, hosted in the basement of the Valezquez building, we had no chairs and a lot of space to move. And that’s exactly what was needed. Public Speaking is as much preparation of your slideshow; focus on your body and voice; and preparation as it is being brave enough to stand in front of a room full of people. In this workshop, we were taken through numerous exercises used by those who live for the stage.

All these exercises were out of the ordinary and had our members almost rolling on the floor with laughter. But behind all the fun and games was an amazing lesson – we were learning to be comfortable in front of other people in very uncomfortable ways.

This was proof that learning can be more than just fun, it can be an opportunity to step out of your comfort zone and act a little silly at times. Whether it was sticking your tongue out and gawking or pretending you were a prince or a queen, it was a great opportunity to expand that comfort zone a little.

We look forward to more collaborations in the future.


Dinner with Professional Series. Marketing Club

Written on February 22, 2019 by Campus Life in Professional

Last night, the IE Marketing Club held its first Dinner with Professionals at Aire de Serrano. As this was our first dinner with professionals, we were very eager to make sure it went off without a hitch.
We are happy to report that our first dinner was a success and our speakers and students were happy to be there sharing knowledge. We hosted three speakers and 12 students. Our speakers were charismatic, knowledgeable, and each one was able to share their experiences from their diverse backgrounds. Our esteemed speakers included: Nacho Herrero, CEO and Co-Founder of Never Enough event consultancy; Susana Outeiriño, Client Services Director at VMLY&R; and lastly, Patricia Ramírez Llopis, Regional Marketing Manager for Xiamoi Technology in Spain.
Our speakers engaged in great discussions with our students. They provided industry insights, advice in finding successful careers, shared some anecdotal stories, and answered all the questions the students asked.
Quotable Quotes:
“It’s okay to fail, but learn from it!” – Nacho
“Don’t be afraid to own your voice.” – Susana
We would like to thank IE Campus Life for supporting our event and consistently helping us improve and grow the Marketing Club and we look forward to hosting more dinners in the future.


IE Big Data Club – Discover Alexa

Written on February 14, 2019 by Campus Life in Professional

Yesterday evening, we had the pleasure to host Carlos Fernandez Casares, General Manager Spain of Alexa Voice Services.
We talked about multiple topics such the growing trend of Voice Search, Privacy, the Alexa Developer Ecosystem and how Alexa works under the hood.

Voice Search
Carlos Fernandez Casares discussed the rising trend in which voice search is catching up on regular search. With the ever increasing adoption of voice services, voice search seems set to catch up soon.

We discussed how Alexa was listening for the wake word (usually set as ‘Alexa’) to activate and answer the user. We talked about how some of the Alexa enabled devices weren’t always on the lookout for this word and could be activated manually (such as activating Alexa with your TV remote to interact with your smart TV).

Alexa Developer Ecosystem
We discussed how the developer community was a cornerstone of the Alexa ecosystem and how anyone could work to develop a skill using the Alexa developer platform. We will follow up shortly on this topic as we are working towards hosting a “Code your Alexa Skill workshop” in the near future.

How Alexa works under the hood
We discussed how Alexa leveraged NLU, Natural Language Understanding and TTS, Text to Speech technologies to understand a users query. We also talked about how thanks to machine learning and human tuning, Alexa could get increasingly better, leveraging its local presence in 14 countries.

This event was a great opportunity for student and alumni to interact with Carlos and ask a lot of interesting questions.

We look forward to seeing you at our future events.

Antoine Moyroud

IE Big Data Club

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept