Archive for the ‘Professional’ Category


Photo 28-11-12 9 07 12 PMWho are we?

Our club’s mission is to raise awareness about the importance of emerging markets in today’s global business landscape. Our objective is to organize a series of activities to help our members learn about the intricacies of emerging markets and facilitate a connection with professionals from different sectors and regions. The club employs a holistic view that cuts across economic, political, social and cultural disciplines and bridges countries in all six major continents.

Current coordinators 

Elena Llagostera (Executive Master in Luxury Brands Management, Feb-2012): With more than seven years of experience in Marketing and Advertising for leading international companies in their industries (skincare, telecommunications, consumer goods and airlines) within different markets (US, France, Portugal and Spain), Elena can provide a 360-degree view of strategic marketing projects. Email:

Sara Beneroso Prats (IMBA Dec-2013): With a natural flair for cultural adaptability Sara brings to the club 6 years experience working in China across sales and marketing functions in the luxury and travel sectors. Email:

Eduardo Fernández (GSMP 2012 and GEL 2013): VP at Research in Motion, Mediterranean countries. Digital emigrant, gen X geek, 15 years in wireless tech and mobile internet. Twitter: @efernandez

 Anosh Pardiwalla (IMBA Dec-2013): Worked for a start-up trading company supplying goods and services to the Oil & Gas & Steel sector for over 3 years. Represented Brazilian, Italian, Chinese and American countries in the Indian and foreign markets. Anosh has a good idea of the linkages between developed and developing economies. Email:

Namrata Raina (IMBA Dec-2013): After working for 2 years as an engineer in a business analyst role with HSBC, Namrata started her own venture of Serviced Apartments and Guest Houses (now 1.5 years old) in India. She brings to the board her expertise in Sales, Marketing, and Business Development in the Hospitality Sector. Email:

Virgil Esguerra (IMBA Apr-2013): Virgil has 6 years experience as a Hong Kong-based Emerging Markets FX and Fixed Income Strategist and brings to the board a passion for international finance, political economy and adventure travel. He is also on the board of Finance Club and IEOut. Email:

 Club activities

• Since we are an ‘affinity club’, we have a unique opportunity to present activities that cut across many interests, professions, industries and regions – as long as they relate to the ‘emerging markets’. We’ve been quite active these last few months. Most recently, we hosted a panel discussion on “Luxury in the BRIC Markets”, held on January 28th and featured seasoned professionals from the luxury industry representing all four BRIC markets (Brazil, Russia, India and China) companies such as Carrera & Carrera, Loewe, Louis Vuitton and Pangea 21 International Consulting. The IE blog describes the event in detail.
• On January 17th, we co-sponsored with the IE Finance Club an “Emerging Markets Client Call”. It was a unique opportunity to listen to a live investor conference call featuring HSBC analysts from New York, London and Hong Kong present their multi-asset 2013 outlook for equities, fixed income and currencies in Latin America, Asia-Pacific and Eastern Europe/Middle East/Africa.
• In November, we hosted a career and job search-related panel looking at “Expat Opportunities in China, Hong Kong and Singapore”. This panel featured guest speakers from Hudson Recruiting and the China-Spain Chamber of Commerce as well as IMBA students who have lived in Shanghai, Hong Kong and Singapore.

Photo 29-1-13 8 02 33 PMOur vision 

We are now looking at two upcoming events to be held this spring. The first one will focus on Sub-Saharan African growth, and for this one we will be counting with a very special guest: a faculty member. The second event will bring a series of professionals that will unlock for us the secrets of consumer behavior in South America.

The best activities develop organically from the interests of our members, so we are always looking for ideas to help us guide and inspire our event program, so please don’t hesitate to talk any of our board members if you have any suggestions for future activities.

Get in touch and participate!

You can contact us either via IE Communities or Facebook.

We highly encourage our members to share information with us relating to emerging markets.


Interview with a club: IE Net Impact Club

Written on March 4, 2013 by Campus Life in Professional

Who are we?

IE Net Impact Club is a member of the broader, international Net Impact organization that seeks to empower students and professionals to drive positive change in the workplace and the world. At IE, we endeavor to increase awareness, inspire, and equip the IE community to bring environmental and social impact through business.

Current coordinators


Net Impact Club members and supporters in Barcelona while we were attending Doing Good Doing Well conference at IESE

President of Net Impact Chapter: Tanya Shariff

VPs of Net Impact Chapter : Barbara Schmaelh and Brian Cabezas

VP Marketing: Chetan Bhardwaj

VP Speaker Series:  Antonis Schwarz

VP Fundraising : Aimee D.

President EcologIE : Keryn Bayliss

President SRF: Javier Avilés

VPs SRF: Kathryn Wellemeyer and Jason Habel

President Global Village: Carolina Schildknecht

VP Global Village:  Arturo Ramirez

President Impact Wknd:Agnes Blanco Querido

VP Impact Wknd: Aditya Sinha

Club activities

This year we have some exciting events lined up:

On Wednesday, March 6th we have an event called “Making More Health” regarding a collaborative effort between Boehringer Ingelheim, one of the world’s 20 leading pharmaceutical companies, and Ashoka, a global association of social entrepreneurs, to try to improve health in communities around the world. (Please register on

In April, we will be hosting Impact Weekend in collaboration with the Entrepreneurship Club. Impact Weekend is a social entrepreneurship competition to help budding projects develop a business plan for a social enterprise idea. This year we hope to attract entrepreneurs from other schools in Spain as well.

Net Impact will also host the annual IE favorite – Global Village.  This event celebrates the cultural diversity of IE’s student base. Each club presents some ethnic cuisine and there’s always music and performances to enjoy. It’s a lively event and is always looked forward to with great anticipation.

In November we’ll be hosting our 8th Annual Social Responsibility Forum that brings together students and professionals to discuss sustainability within the context of a variety of topics. Topics cover diverse areas such as energy, finance and entrepreneurship. We are looking for speakers to join us so if you know someone that might be a good fit, please e-mail us.

Our vision

Beyond the activities we previously discussed, we are always on the look out to plan additional panel discussions or to collaborate with other clubs to highlight sustainability issues. We envision more co-sponsored events in the future.  Last weekend, about 13-15 club members travelled to Barcelona to attend IESE’s Doing Good Doing Well conference. In regards to the event, Barbara Christina Schmaehl, a Net Impact VP, said “I particularly liked the opportunity to meet and exchange ideas with other Net Impacters from around Europe.” Over the past week several of our members travelled to San Francisco, Boston, London and Dubai to participate in the prestigious Hult Global Case Challenge – a start up accelerator for social good. We wish them all the best! 

Get in touch and participate!

Join us at our next event! We are always happy to welcome new members and new ideas to our club! For more information, register with the club in IE Communities and/or email us. You can also follow the club on Facebook.


Campus Life on Facebook

Written on February 15, 2013 by Campus Life in Geographic, Other Activities, Professional, Social, Sports

More exciting news at Campus Life – we are finally on Facebook!

If you want to get the latest news about the most interesting events, activities on campus and more, check it out! We hope you will like (and “like”) it!


On 28 January, the IE Emerging Markets Club hosted a panel discussion on the luxury goods market in the emerging economies known as the “BRICs” (Brazil, Russia, India and China). The event was held in Aula Magna and featured presentations from four esteemed panelists who shared their insights from years of experience developing luxury brands in a BRIC market. 

The panel event was the brainchild of board member, Elena Llagostera (PSUL 2012), a graduate of IE’s Executive Masters in Luxury Brands Management. Elena is herself experienced in the luxury sector when she was a Product Manager with Hedonai Beauty Centers. Elena organized the event in response to overwhelming interest from members of the Emerging Markets Club, which boasts a membership of over 1,700 alumni and current students. 

“This was a unique opportunity to take advantage of IE’s strong global network and to educate the community about a fast-growing and promising market”, said Elena. 

Sara Beneroso (IMBA 2013), a board member in both the Emerging Markets and Luxury & Fashion clubs with experience in Shanghai’s luxury market noted that “with growth opportunities, come challenges.” “For instance, the lack of awareness about luxury brands in the emerging markets makes brand education very important in order to improve customer loyalty”, says Sara.

The first presentation centered on Brazil and was delivered by Livia Fukuda (IMBA 2011), Clienteling Manager at the Louis Vuitton Store in Barcelona. Her presentation highlighted growth opportunities in Brazil, where the luxury market is growing at 12% – triple the rate of the economy. Furthermore, Livia’s presentation mentioned two challenges – labor shortage and high import taxes – as well as the unique local practice of paying in multiple installments. 

The Russian luxury market was presented by panelist Antonina Hoppenrath Skorobogatowa (EXMBA 2005), VP of International Sales for the Middle East, Europe, Russia and Central Asia with the Spanish jewelry brand Carrera y Carrera. Antonina described a few particularities of the Russian luxury consumer. For example, while Western taste is skewed towards understatement and individuality, the Russian consumer typically has a preference for opulence, which could be traced to the ornamental aesthetic style of the Orthodox Church. Entry barriers in this market include luxury taxes and complex administrative burden, which encourage brands to enter the market through exclusive distributorships versus retail stores. 

The third panelist, Juan Carlos Martin (IMBA 1997) spoke about the Chinese and Asian market, tapping into his 15-year career in the luxury and retail industry, including several years as Retail Outlet manager for Loewe of LVMH Group. Juan explained the different stages of luxury market evolution.

Finally, Pradeep Bhargava, philologist and international trade specialist, spoke about the Indian market. He introduced India’s history with luxury spanning from the royal princes (“maharajas”) of pre-colonial times, to post-independence minimalism (typified by Gandhi) to recent resurgence after market reforms. Pradeep explained that – while Western luxury brands dominate automobiles, watches and yachts in India – local consumers prefer homegrown designers for jewellery, clothing and leather goods given the market’s appreciation for ornate craftwork. However, Pradeep also illustrated some examples of Indian aesthetics being exported and elevated onto the world stage, including Louis Vuitton’s recent ad campaign romanticizing India’s glorious history. Pradeep is currently a Consultant at Pangea 21 Consultora Internacional and founder of Indavant Consulting where he is working to introduce Mediterranean lifestyle products and brands in Asia.

The “Luxury in the BRICs” panel was the third event hosted by the Emerging Markets Club since December 2012. This and past activities – including a panel on “Expat Opportunities in China, Hong Kong and Singapore” and an “Emerging Market Investor Call” presented by HSBC – reinforce the club’s stated goal of enlightening future leaders about the opportunities of emerging economies across various industries, including banking, luxury, energy, tourism, telecoms to entrepreneurship to name a few.

The Emerging Markets Club maintains a Facebook page as a means for tapping into the IE community’s collective wealth – and diversity – of resources and capabilities in the emerging markets.

The author, Virgil Esguerra (IMBA 2013), is a board member of IE’s Emerging Markets and Finance clubs.


January 25, 2012. Madrid, Spain – The IE Poland Club along with IE Food and Beverage Club have organised an event with Wojciech Modest Amaro to present the upcoming business model of Michelin rising Star restaurant.

Poland, he told us, is “where nature meets science.” Thirty percent of the country’s land mass is forests, and it’s full of protected natural sites and nature preserves. It is also the home of the world’s largest food science laboratory, in Poznan. Amaro’s inspirations, he said, are nine: modern technology, cultivation, animal breeding, fishing, foraging, hunting, food design, food processing, and personal experience. He also does a lot of pickling, smoking, marinating, and fermenting. Amaro plans his dishes and menus around a complex system, dividing the possible sources of raw materials into categories — forest, lake, mountain, garden, sea, etc. He doesn’t believe in just four seasons. Instead, he makes a list of all the ingredients from each source that are in prime condition during each of the 52 weeks of the year. We think that his concept is so fascinating.

He also says “I’ve travelled around Poland for a year and half, preparing myself for the creation of my Atelier and searching for the best foods possible. Did you know that Poland is famous for its edible flowers, herbs, wild game and mushrooms and most Poles don’t even know it?”

The first Rising Star chef in Poland created cuisine where “Nature meets Science”. He studied original Polish recipes from the 16th and 17th centuries and took the dishes apart into single ingredients on his table.

Joanna Ciborowska Sánchez (IE Poland Club coordinator) and Bharath Kumar (IE Food and Beverage Club coordinator) along with the audience applauded Amaro for his innovative ideas provoking discussion.

Wojciech Modest Amaro is one of the most outstanding chefs in Europe. He has worked and developed his skills over many years with famous chefs of cuisine such as Ferran Adria (El Bulli), Yanick Alleno (Le Meurice) and Rene Redzepi (Noma). In 2008, the International Academy of Gastronomy awarded Amaro’s brilliant talent with the prestigious award of Chef de l’Avenir. He is the author of the bestselling “The Polish Cuisine of the 21st Century” rewarded with Grand Prix de la Literature Gastronomique in Paris. Throughout his work, he delves deep into the nature and rediscovers the secrets of Polish Cuisine.

Atelier Amaro is located in the beautiful surroundings of Agricola Park in Warsaw, which retains its park-landscaped character.

Atelier have realized the new idea for a restaurant serving food using only the best seasonal Polish products, culinary works of art are created every day. 

Atelier is a place where nature meets science. 

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