10
May

The Beer Industry: A Category Management Perspective

Written on May 10, 2014 by Campus Life in Professional

beer industryOn April 8, the IE Marketing Club had the special privilege to get a thorough understanding of the beer industry from Mr. Borja Castillo, a channel marketing expert with over 10 years of experience, who currently works in the Trade Marketing Department of a large alcoholic beverage brewer. He presented a case on how managers in the trade marketing department use data-driven research to influence and convince channel partners to drive sales activities. He likewise presented how these same strategic insights could be used to explore trade marketing opportunities in the sector.

 

 

10
May

IE Impact Weekend 2014

Written on May 10, 2014 by Campus Life in Professional

IML_8084 (Medium)IE Business School would like to congratulate the “Re-tyre project”, winners of this year’s 4th edition of Impact Weekend, held on the 25th to the 27th of April 2014. Impact Weekend is a 60-hour entrepreneurship workshop that saw phenomenal interest in social impact and entrepreneurship this year and brought together over 70 students from within and outside of IE to share ideas and develop socially responsible business plans.

The event kicked off on the 25th of April with 21 creative and socially responsible ideas that were then evaluated based on audience votes. The Dean of Programs, Martin Boehm, and Partner of Emzingo Services and Alum IE Business School, Pablo Esteves, provided some inspiring insights as part of the keynotes opening speeches.

IML_8776 (Medium)6 brilliant ideas were finally seen making it to the finals. Amongst them was Mavuno, an initiative by students Ashley King-Bischof and Guru Sudheendra, both from the November IMBA intake, to bring information on agricultural product prices closer to the farmers through simple improvements in technology in order to increase their bargaining power and ensure fair prices for their crops.  The $1 Social-start up project, by Barnaby Ferrero, also from the November IMBA intake, was an effort to more efficiently crowd-fund social start up ideas, whereas Katie Monteith, November IMBA intake 2014-2013, attempted to empower women through the sales of beautiful furniture pieces from the developing countries to the developed countries, while creating an ecosystem of microfinance and encouraging savings for the women. Usafiri, loosely pitched as a Bed and Breakfast for the poor, was also amongst the finalists and pitched by April IMBA 2014 intakers, Venkat Goli and Sizakazi Matshaya. And finally, the Social Lunch Project, by Alessandro Paganini, Daniel Vintimilla and Luis Truellenque, from April IMBA intake, integrated individuals who could cook,  provided them with a source of revenue and allowed them to find customers who wanted to eat great meals while being social.

IML_8966 (Medium)The Re-tyre project won with its innovative take on “saving the environment” and its identification of a truly large untapped opportunity in using waste tyres in South Africa to extract fuel that could then be sold. This would remove externalities that tyres caused by occupying large amounts of space in landfills and being potential fire hazards. The idea was pitched by a team of diverse individuals, Onnida Aditapstit, Pier Spinazze and Shekhar Gupta, April 2014 IMBA intakers, and worked throughout the weekend with Jenna Swalin, John Daniell, Jacob Huber, Emilia Crespo and Jeannie Khoury. Pier, of South African origin, mentions how the landfill in South Africa is one of the biggest in the world for tyres and the risk of having them burn is much too big to take on. Onnida and Shekhar have been equally passionate and conducted a thorough research about Tyre pyrolysis and the science behind the mechanism before pitching to investors. Tarek Elshimi, who mentored the winning team, travelled from Barcelona and is currently on a winning streak, having also won a similar Green Weekend in Barcelona earlier this year.

IML_8817 (Medium)Impact Weekend is truly grateful to have the wonderful support from a diverse team of mentors coaching the 6 teams throughout the weekend. Pablo Esteves (Emzingo), Paloma Lillo (Telefonica), Andrew McCarthy (IE), Javier Olaguibel (Ashoka), Pedro Alonso (Creative Society Group) and Tarek Elshimi (Global Fund) dedicated their entire weekends to developing and build budding ideas pitched on Friday to business plans on Sunday. The business plans were also evaluated by an equally expert jury made up of IE professors – Liz Fleming (IE Venture Lab), Rachida Justo (IE entrepreneurship), Jeffrey Timmons (IE Business, Government & Society), and Venture Capitalists – Agustin Vitorica (Gawa Capital), Francisco Soler (Creas) and Juan Jose Juarez Calvo (UnLtd).

IE Impact Weekend, created by students from IE Net Impact Club and IE Venture Lab, leverages IE Business School’s business savvy and strong culture of entrepreneurship to empower both social entrepreneurs and students with the tools to create a more socially and environmentally sustainable world through business.

10
May

Google: Solutions for SMEs

Written on May 10, 2014 by Campus Life in Professional

google covadongaThe halls of MM2 were nearly full on April 23, 2014 as IE students and alumni congregated to listen to Covadonga Soto, Marketing Head of SMB Marketing Spain & Portugal at Google, talk on Google’s solutions for SMEs. In the session, she discussed how Google engaged SMB in Spain through a variety of targeted activities. She likewise shared with the attendees of the event the culture within Google and how it supports employee-led initiatives.   

 

IE Marketing Club

 

5
May

An honest conversation

Written on May 5, 2014 by Campus Life in Professional

Carmen Garcia and Lisa In March, the Women in Business club at IE welcomed Carmen García, Director of Business Analytics at IBM and Mentor for the Women in Business Club’s mentoring program, to present the top career advancement factors from a study with 600 IBM Executives from around the world.  While there was very valuable information in the presentation, the club was surprised to see the important dialogue that happened during the Q&A at the end of the presentation.  Both men and women in the audience were asking questions to Carmen and to each other, and then it became more of a conversation.  “As a man, how do I manage women employees in a conservative culture?”  “Am I making a career mistake as a woman by joining a company that is male-dominated?”  “How can I help empower other women?”  “How do I deal with women who are negative towards other women?”  A few participants then approached a few of the club coordinators after the presentation and asked us to “continue the conversation”. 

We decided to do just that.

Lisa Introducing Carmen GarciaIn April, we launched our first event in the series of “An honest conversation”.  The event was simple: a casual roundtable on gender in the workplace.  Both men and women from a variety of countries joined in an open conversation about gender.  Some questions were controversial and we didn’t always agree, but that’s ok.  The important thing was that we were open to hearing each other and open to discussing without judgment. 

In May, we continued “An honest conversation” with a panel featuring 3 IE professors followed by a Q&A.  Each professor gave a short background of their career path and then we opened the floor to questions around gender from the students.  We can’t take all of the credit for this event.  We were actually approached by several students that were both inspired by and curious about the lives of their female professors at IE.

We realize that these events may be simple and short, but we also realize that they are some of the only gender-related career conversations that many of us students will have while at IE.  So please join in and continue the “honest conversation”.  

For more information, please contact womeninbusiness@ie.edu.

IE Women in Business Club

30
Apr

We won each match of the round robin stage against INSEAD A, INSEAD B, IESE A, and IESE B and that drove us straight to the final.

The Seminfinal was made played by INSEAD A and IESE A.

In the Final Match we defeated INSEAD A without being scored.

Along the whole tournament we did not received any misconduct card.

The outstanding performance of the “rookies” Sherif, Dario and Tiago in their first official matches contributed enourmously towards the title.

rugbyiese

Upper row: Alvaro Alonso (MIM, España), Rob Gilbert (USA), Daniel Nolan (USA), Juan Feeney (Argentina), Matthew Fellmeth (USA), Tiago Cascarejo (Portugal), Dario Maritano (Italia), Kurt Mc Farland (Australia)

Lower row: Marc Silbertsein (Switzerland), Sherif Seif El Nasr (Egypt), Juan Pablo Andrade (Mexico)

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