Posts Tagged ‘big data#8217;


Data Disrupt – A Resounding Success

Written on March 10, 2016 by Campus Life in Professional

1Spring is almost here, and along with it came the largest Big Data event organized at IE: Data Disrupt. Many of the hundred attendants have labelled Data Disrupt “the event of the year” at IE, which does not come as a surprise given the quality and sheer number of guest speakers: senior partners, CEOs and founders, heads of HR, senior Data scientists… Data Disrupt provided the perfect stage for consulting panelists to analyze the state of Big Data consulting, HR panelists to discuss the impact of Big Data on HR and what skills are most demanded to shine in the Big Data world, and individual speakers to dwell on how Big Data is disrupting industries and ways of thinking.

What is the present and future of Big Data consulting? Synergic Partners, EY and PwC were represented by some of their most senior and renowned experts: Carme Artigas, CEO of Synergic Partners, José Luis Leal, partner of EY’s Enterprise Intelligence Advisory Centre and Santiago Franco, PwC’s Technology Consultant Partner. The panel, conducted by IE professor José Esteves, discussed the present and future of Big Data, both in Spain and globally. Some of the most interesting take aways revolved around the importance of never forgetting about the business: Big Data only makes sense if it has business sense; sometimes data scientists could be tempted to find the perfect response, forgetting that there is a business goal to fulfill and that sometimes perfect and best match do not go well together. A discussion arose on whether having Big Data hubs makes business sense, and all panelists agreed that location is no longer important and knowledge hubs are becoming a thing of the past: knowledge is distributed globally, and successful consulting companies will be those that can capitalize on that global knowledge and deploy it wherever it is needed most.

2How is Big Data disrupting the travel industry? Natalia Hermida, head of Travel Intelligence Presales Consulting at Amadeus took attendants through the journey of the travel industry in search of more personalization. Big Data is helping the industry deliver personalized suggestions and experiences, which can make the difference on whether a sale happens or not, and whether a customer is satisfied and says or opts for an alternative service.

Did you know that 75% of the top 50 CPG (Consumer Packaged Goods) and retail companies ask the same questions and have the same business pains? Sokho Trinh, Vice president at Genpact, delivered an interesting presentation on the state of the CPG and retail industry, the impact of analytics in decision making, and how Big Data is disrupting the industry. CPG and retail companies that adopted data-driven decision making have shown improved performance on profitability, customer satisfaction and customer retention. Big Data is also helping respond to new customer behavior trends such as SO-LO-MO (SOcial, LOcal, MObile)

Can Big Data change the way companies recruit programmers? Eiso Kant, CEO and co-founder of Source{d} believes so. Eiso introduced how Source{d} is using Big Data and analytics to find patterns in programmers and identify programming styles. Source{d} can match skills and programming styles of individuals with the programming styles of companies to ensure compatibility and satisfaction of both hiring companies and aspiring employees.

How much focus has Hewlett Packard Enterprise put into Big Data? Antonio Torrado, HPE’s Iberia Big Data and Analytics Practice Manager, presented how the company is helping large corporations and institutions transition into Big Data, displaying success stories and business cases on how HPE managed that transition and the tangible results of a Big Data transformation.

3Can incumbents in traditionally conservative industries embrace Big Data and turn this strategic move into a success story? Marcelo Soria, VP Data Services at BBVA Data & Analytics, explained how by turning BBVA Data & Analytics into a spinoff of BBVA; the bank gave it the required independence to play around and devise solutions that could benefit all stakeholders. That increased independence aided BBVA Analytics in convincing stakeholders within BBVA, implementing the solutions and turning the company into a more data-driven one.

What are the skills companies are looking for when recruiting for Big Data related positions? That and similar questions were debated in the Recruiting panel, conducted by Silvia Dvórak – Senior Associate Director at IE, and composed by Alejandro Frieben – HR Director at Oracle, Carlos del Cacho – Senior Data Scientist Job and Talent, and Guadalupe Sierra – HR Manager BBVA Data & Analytics. The main take away was that Big Data is not a job for one person, but a team. Therefore HR recruiters do not look for unicorns, but for people that excel at one particular skill that can work in teams and complement the rest of the team. Big Data is a team job, and results do not depend on how good each individual is at their specific task but on how well the team works together and delivers.

Data Disrupt has been quite an intense 4-hour event, where IE students got the opportunity to learn directly from top experts in Big Data and network with them. IE Big Data Club has worked relentlessly to bring the best of the best to IE for an evening centered on Business, Big Data and networking.  IE Big Data club would like to thank IE Campus Life and IE Career Services for their persistent support, to the eleven guest speakers for their involvement and to all attendants for their interest.

IE Big Data Club


The 4th Edition of IE Digital Forum

Written on March 7, 2014 by Campus Life in Professional

IML_2357On January 30th, IE held the 4th Edition of IE Digital Forum, the main event about Technology and Innovation at IE Business School.

Organized by Fernando Esteve, Vikas Sheth and The IE Technology & Innovation Club, the event counted with professionals from well know companies like Écija, Deloitte, Indra, Altran, Oracle, IBM, Acciona, Ideagoras, Amadeus and Accenture.

IE Digital Forum is the event where you can learn about the last trends in Technology and Innovation directly from the actors that shape them.  The event, held completely in English, was organized in 3 panels, preceded with an introductory speech by Fernando Esteve and Vikas Sheth, organizers of the event and alumni and student representatives of the club.

Panel 1: Trending Topics in Technology and Innovation

The objective of this panel was to discuss about state-of-the-art technologies and nnovations.

The panel started with the speech by Teresa Pereyra, Senior Associate of Privacy and Information Technology at Écija, who talked about “Trending IT legal aspects”.

“Each technical solution”, Teresa said, “appears as an answer to a need, as a solution to a problem but, once developed, it has to exceed the obstacle that implies the business and customer’s legal compliance. It is there where IT law enters, to provide with complementary solutions to transform technological solutions into legal and viable technologies”.

IML_2363“IT law is and will always be an inseparable and necessary companion of any technology and innovation trend”.

The panel continued with Óscar Rozalén, Director IT Strategy/Operation/Transformation-Technology at Deloitte, who talked about “The Digital Race”, about how the information demand has increased enormously, that “we, the customers, have changed: we do not have time and we require ubiquitous and immediate services”.

Óscar explained how analytics are the answer to these new requirements and that it provides intelligence to this massive amount of information.

To finish the panel, Alejandro Pérez Candela, Head of Smart Cities and Urban Traffic Solutions Department at Indra, introduced the “Smart City” concept as “cities that use innovation and connectivity to provide a model that enhances economic and political administration”. “It implies the definition of a new city model, with a dynamic long term vision, where people receive relevant information, immediately and with the new participating services that they require”.

IML_2497Panel 2: Setting up a new innovation environment

The objective of this panel was to discuss the difficulty of introducing new improvements and new technology in order to increase creativity and productivity in companies and society.

The panel started with Teresa Hernández, Innovation Partner at Altran, who talked about Innovation as making new things, offering new products and services, and providing value. Furthermore, she explained that these objectives can be achieved by applying the Innovation Canvas Model which “allows you to ask yourself the proper questions”

Then, Javier Torres, Business Operations and Demand Generation Director in Oracle, talked about Innovation and the impact of data in business.

“The data volume is increasing at high speed. The source of this data is different and, as long as new applications appear, it continues growing. Also, that data is unstructured”. That is why, “we need systems that can analyze that data, provide relevant information and the ability to provide that information when needed”.

To finish the panel, Miguel Ángel Martín, Big Data sales Leader at IBM, explained the future beyond Big Data. “We are in an early stage for Big Data Technology, an opportunity of future development, that allows creating systems that will learn by themselves by analytics and that will be able to propose valid solutions”.

IML_2511Panel 3: Digital Identity

The objective of this panel was to discuss marketing and how it can be developed through the use of technology.

The panel started with the speech by Ángel González, Founder & CEO at Ideagoras, who said that “companies are no longer the owners of their brands”.

“In a connected world, collaboration economy appears: collaboration is key”. “Brands have gone social”. “A social brand is to be co-created by the audience, listening and with dialogue”. “In order to build strong brands, you need the audience to participate in its co-creation”.

Nerea García, Head of Talent Acquisition at Acciona, talked about “Digital Identity of HR”.

“Traditionally, companies used to hide company knowledge and kept it inside: internal trainings, internal knowledge sharing…”

This is the point where Acciona started a travel that implied deep transformations on the company where “employees are taught to chat about the company through social networks”.

This way, “Employees are company’s best ambassadors on the web”.

Luigi Battista, Head of Business Development in WEMEA at Amadeus, talked about “technology trends in the travel industry”.

“Travelers want to have a (travel) plan their own way. Usually, we visit several websites to plan a trip and we get many results”.  We like flexibility. In a digital world, “less is better”, we need to provide relevant information, especially when it comes to mobile devices. Companies use data, obtained through user navigation in web sites, to offer related information.

“Technology will allow performing semantic searches, in which no specific word is searched but the meaning of the whole sentence, to access user-context related content and C2C (Consumer To Consumer), business where consumers offer services to others, like car sharing…”


Mariano Prieto, Business Consultancy Director for Airlines at Indra and member of IE Technology & Innovation Club talked about “LATAM Airlines’ ecommerce strategy definition”.

Mariano explained the merge of TAM and LAN airlines and how technology allowed the efficient use of resources and the appearance of blended strategies for sales development.

We reached the end of the panel with David López Diaz, Digital Business Manager in Financial Services at Accenture, who talked about the use of technology in the banking industry. “There is no business without trust in the banking sector” and “it is damaged”.

Banking industry faces several challenges (business intelligence, social media and digital ecosystem)” and it should use “SoLoMo” (Social, Local, Mobile) strategies to “attend to the new customer behaviour”.


Last but not least, Santiago Íñiguez, the Dean of the IE Business School, took the word to thank this “initiative from students to students”, and the followers through social media and the variety of shared ideas.

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