Posts Tagged ‘campus life#8217;


IBM Always in the forefront.

Written on October 1, 2015 by Campus Life in Professional, Social

collage ibm coffeeTeaching Diversity is a challenge.  At present two paradigms coexist in apparent harmony, but are really just a mirage. Diversity has become in fashion and nobody can afford not to include it among their values. Like innovation, it is a “commodity” a “me too” that everybody “treasures” in their strategy.

But how is diversity included in your strategy? Herring and Henderson talk about three different approaches.

On one hand, Blind Diversity Approach, is limited to celebrate difference. We can recognize this focus when we read annual reports of many multinationals that proudly share higher rates of feminine participation in their workforce. A thorough aggregation of the different charts reveals that in the end only a few heterosexual or closeted white men are those who lead and get the big bucks. But they are fully satisfied because they hire lots of women!

The Snowflake Diversity Approach defends that we are genuinely unique and to talk about diversity dimensions, like gender, or race, is to menace individuals. If Barack Obama has been able to reach the US Presidency Why have we to keep talking about black minority?

Finally, there is a third way to cope with it: Critical Diversity that assumes there is inequality and it is required to solve it. Those who prefer the two first focuses reject this one stating that it is advocacy.

NGOs do advocacy. Corporations do Diversity Management. They may seem synonyms, but they are not.

I celebrate Zoraida and Priya initiative, they want to talk about diversity management and they are hands on! They contacted Celia de Anca and in a blink of an eye they have created the Diversity Club.

The other day we had the kickoff event and of course we had IBM. Ana Gª Oliveros (Director of Marketing and Communication) and Belen Perales (Director of CSR). Only 25 sits to be able to talk freely and a long waiting list.

Every time they come they bring something new! Just a few bullets for those who could not attend:

• At present, constant change is one of the main issues in business, the pressure of corporations towards family, volatility of results and social challenges.

• Social Responsibility has evolved from “Legal Compliance”, “Strategic Philanthropy”, “Value based self-regulation” and “Efficiency” to “Growth Platform”. IBM is one of those companies that really believe in the “case” of diversity. Diversity pays back!

• In this new landscape they do not talk about competitors any more, but collaborators.

• When I started hearing them talk about diversity they mentioned five dimensions they focus on: Women, LGBT, People with Disabilities, Work/Life, Cross-Generation, Cross-cultural, Men, New-hires, Veteran and Multicultural Women.

• They still underline that Work/Life is not only a women issue.

• Among the findings they shared with regards to “Men” dimension is the more mature and self-confident, the more understanding about the issue, that at last is a social issue.  

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Campus Life Team

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We are excited to announce that Micaela Garcia-Lomas will be joining IE Campus Life team next Monday!!! Micaela has vast program management experience in the IMBA, MBAP and most recently the Executive MBA and Global MBA. In her previous role as Associate Director of the same team, Micaela has quickly built a reputation across IE departments as a capable, pragmatic, and highly effective manager.  In addition, she has gained ample experience managing our students and their expectations. 

We are sure you will enjoy working with Giedre and Micaela as much as we have.  Please join us in welco ming Micaela in her new role.


Campus Life on Facebook

Written on February 15, 2013 by Campus Life in Geographic, Other Activities, Professional, Social, Sports

More exciting news at Campus Life – we are finally on Facebook!

If you want to get the latest news about the most interesting events, activities on campus and more, check it out! We hope you will like (and “like”) it!


Campus Life blog is on!

Written on February 7, 2013 by Campus Life in Geographic, Other Activities, Professional, Social, Sports

Last Friday our new Campus Life office has opened doors in María de Molina 31, 7th floor. Our mission is to contribute to the maximization of the IE experience, support students in organizing extracurricular activities on campus, create an engaged community based on the diversity of our student body, sharing common interests among students and boost the opportunity to develop personal and group skills in a stimulating and engaging environment. In summary, we want to help YOU to take the most out of the IE experience!

Not a week has passed since the opening of the office, and today we are launching the new Campus Life blog. We will use it to brief you about our news and reflect the most interesting moments of club or Campus Life activities.

All club coordinators are invited to contribute actively to the creation of the blog! So, if you are interested to become a co-author, simply get in touch with the Campus Life team!

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