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Cracking the Case with Dr. Rolf Strom-Olsen

Written on June 21, 2013 by Campus Life in Professional

fotoMonday the 17th of June, the IE Consulting Club hosted a “Cracking the Case” session for students interested in learning more about the case-based interview. 

The session was led by IE Business School professor, Dr. Rolf Strom-Olsen, who spent an hour with students talking through a sample case typical of a management consulting interview. The case was about the challenge faced by a pharma company that dealt with a lower than expected sales of a specific drug.  Students were guided through the process of creating the 5 C’s marketing framework based on the case facts given and taught how to formulate the best questions and reasoning for tackling the case-based interview. Through this process, the lesson stimulated the students to understand broad business concepts as well as their ability to think analytically to uncover the true causes of businesses’ issue.

Dr. Strom-Olsen was careful to point out both the good and bad ways of approaching the process and encouraged students to rationalize their suggestions and draw conclusions on their own.

The next Cracking the Case session will be in July- stay tuned to Campus Life for details!

IE Consulting Club

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