Posts Tagged ‘ie arts and business club#8217;


On June 6, co-founder of Moca Media and Professor at Berklee College of Music, Gwen Alston, who delivered a talk at IE about her entrepreneurial trajectory, about “Doing Business, Making Change: Creative Entrepreneurship and Social Impact”.

She shared her rich experience in the independent film world, and spoke about how to craft strategy and language to attract audiences and further create the social impact by using digital marketing tools in this industry. She also showed a few clips from an environmental documentary film for which her company did marketing campaign in several forums for international non-profit organizations.

Our Speaker:
Gwen Alston is co-founder of MocaMedia, a company that designs and manages outreach and marketing campaigns for documentaries and independent films that are meaningful. She’s also a professor at Berklee College of Music, teaching Digital Marketing and Social Media Management.

Arts and Business Club will host more interesting events in next semester. For more info, check our Facebook page: IE Arts and Business Club. See you soon!  



On May 29, we were honored to have two senior directors from Sotheby’s Spain,  the oldest and largest internationally recognized firm of fine art auctioneers in the world.  

Aurora Zubillaga, one of the leading experts on 19th and 20th century Spanish paintings in Spain, and Alexandra Schader, who profound knowledge of the contemporary art market in Spain, and liaises with the Latin American Art and Prints Departments worldwide, gave a talk about what it’s like to work for one of the world’s top auction houses. The event was attended by more than 40 participants who actively interacted with the speakers. They asked questions covering a wide range of relevant topics such as art for charity, client relationship, auctioneers with emerging artists and legal issues related to art trading. The speakers were able to shed light on the inner workings of the art auction industry. 


Artsy freshness to the Madrileño heat!

Written on July 14, 2016 by Campus Life in Professional

1-ARCOCommitted to promoting cultural activities, the IE Arts and Business Club has organized a variety of visits to Madrid’s leading museums and fairs as well as to more alternative, artsy places. This way, IE students had the possibility to discover the rich cultural heritage that can be found in Spain’s capital during the spring and summer months. 4-Speaker event

We visited the 35th edition of ARCO, one of the world’s leading contemporary art fairs, and did a gallery hopping tour in Madrid’s hippest area, Barrio de las Letras.

A few weeks later, we discovered Street Art in La Latina and rounded up the club’s activities with a Speakers and Networking event in MM31 before the summer break.

During these months, our members and students did not only meet artists, but also Madrid’s leading gallerists such as Elba Benitez.

The Arts and Business Club is happy to have been an enabler by bringing business students closer to art and making it more engaging, as well as having deepened the understanding about how arts and business can work together! 


Warm colors during Madrid’s winter months!

Written on July 14, 2016 by Campus Life in Professional

3-Nir Hindi


During the cold autumn and winter months, IE Arts and Business Club decided to bring some warm nuances and colorful experiences to our members and students!

In November, we took a guided tour with WeCollect Club at Madrid’s largest arts and antiques fair: Feriarte. Not only did we all learn more about uprising artists, but also what needs to be payed attention to when investing into art. Next, we visited the exhibition of Peruvian artist Cecilia Paredes at Madrid’s autonomous cultural center and former tobacco factory La Tabacalera.

Constance Piat, our club coordinator, gave a fabulous tour which helped us dive into the exhibition’s and the artist’s soul! 1-Feriarte

2-TabacaleraWe also organized our first speaker event at MM31, with Nir Hindi helping us answer the question: Why should the business world engage with art? And last but not least, club coordinator Marie-Joëlle Eschmann gave an exclusive tour during Kandinsky’s Retrospective exhibition at Centro Cibeles!

With these events we hope to have promoted activities involving art and culture among IE students and taken advantage from Madrid’s rich cultural offer!


Not too long ago, the IE Arts & Business Club and its members had the great opportunity to visit the Museo Reina Sofia with a private guided tour. Alumnis and current students walked through the impressive and big exhibition halls led by a very enthusiastic guide which made the visit all the more fun!

The tour was focused on Masterpieces from the early Ángeles Santos, Pablo Picasso, Joan Miró and Salvador Dalí.

The aim was to show the artist’s evolutions from their early beginnings to their late years of painting. The guide tried to draw the visitor’s attention to specific details in the paintings. He showed that certain symbols appeared in the older as well as in the latest paintings of the artists; be it in the same or in a transformed way.

It was impressive to see how much the artists changed styles during their careers and why; often it was due to external influences from other artists, politics or war, just to name a few. Therefore, not so popular paintings mostly from the early years, were hard for the visitors to be identified as a Dalí or a Miró. Discovering and learning about this was very interesting and enlightening.

Last but not least, the probably most famous painting of the Museo Reina Sofia was shown to us: Guernica. Besides the history behind it, the guide went much deeper into the development phases of the painting and how often Picasso re-worked and re-painted it. Picasso´s objective was to show war through this painting but without using any symbol that could be associated with war. He wanted to show the pain and cruelty, which happened to Guernica in 1937 through facial expressions and movements so that anybody could understand that the painting is about war without literally seeing war.

We were very happy to see so many students show up for this event and that we were able to distract them from their case studies for a while!

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