Posts Tagged ‘IE entertainment club#8217;


Fiesta and Siesta in Retiro Park

Written on July 11, 2016 by Campus Life in Professional

The Park day  took place on May 22nd. In collaboration with Dance club, Entertainment Industry Club brought the salsa workshop to Retiro Park along with the live guitar performances from MCC students. photo1


The idea of park day is to expose the concept of Entertainment Industry club to more IE students. An outdoor entertaining activity with nice weather and picnic helps IE students networking to a different level. There are many more entertainment related activities or industry news in our daily life, let Entertainment Industry Club show you more!


Red Bull X Fighters Training Session

Written on July 11, 2016 by Campus Life in Professional, Social

For the Entertainment Industry Club, our motto is “go big or go home” so for our last event of the year we had something truly special prepared for our group members… An exciting experience that had never before been done at IE which would allow the year to end with an adrenaline-filled adventure. We got a sneak peak of Red Bull X Fighters before the big event in the Plaza de Toros of Madrid.RedBull16

By special invitation only, our group was escorted through the historic building (who many of our guests were visiting for the first time) from the Media VIP Room where we were treated to cans of the latest flavors of Red Bull to the box seats where an explanation of all that goes into planning such an event and the strategy followed to turn ‘fans into cans’. RedBull6

Carlos and Luis, our Red Bull hosts, made sure to make us feel at home and were open to answering every questions the group had been wanting to ask Red Bull for years (specially those having studied or worked in the communication fields as Red Bull is always a source of inspiration to learn from).


The main event was the training session. For this we were lead to the lower half of the stadium where the group sat together thrilled and gasping in amazement at the talents and spectacle happening right before our eyes. Hands and feet off the bikes, flips and tricks, and of course hyping the crowd up as they paraded around the impressive stage. RedBull17RedBull10


 Another special thanks to our hosts and to our members for making it another great event and the perfect good bye!



Star Wars: The Force Awakens

Disney and Telefonica’s collaboration for the launch strategy

Star Wars 2As coordinators of such an exciting club, we couldn’t miss out on the opportunity of getting a Star Wars team to visit us and tell us about the launch of a movie that had the whole world sleepless with excitement!


Having tried to get representatives from Disney and Telefónica in before the premiere, they informed that as tempting as it sounded to get a debate started of what could be expected, they wanted to avoid any spoilers and agreed to talk to us right after!


Just like our previous event with Disney, the informal environment lead to a conversational encounter where speakers and attendees were able to freely interact. Going deeper into logistics for the launch of something that was part of such a massive cultural industry, we were able to understand how the exclusive content relates to IP rights when it comes to marketing strategies. Did you know that there is an official Storm-Troopers society who gets hired from all over the world for Star Wars initiatives? It turns out that not just anyone can dress up a one… you actually have to BE one! Star Wars 1Star Wars 3


With conversations that went from lightsabers to Darth Vader’s helmet disappearing in Madrid to who exactly Ray is, the afternoon flew by. Nacho Perez, in charge of Strategic Alliances in Disney, and Santiago Peydro Schiaffino, in charge of sponsorships, events and flagships in the Comunication and Client Experience department in Telefónica, engaged guests with an entertaining Star Wars trivia session to test our Star Wars knowledge giving out BB8 pen drives to those who got right answers.

 And they couldn’t end the evening with just any goodbye. After denying us a sneak peak of The Force Awakens they treated us to an exclusive first look at the “Rogue One” first teaser that was created as the perfect closing to a perfect event.


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